Self-Publishing Made Simple – Part 5

Book Production for the Indie Author

This is Part 5 of my Self-Publishing Made Simple blog series.

You have a polished manuscript. You have bought a block of ISBN numbers. You’ve determined how you want to present yourself as a publisher re using an imprint or not.

Now you’ll need to decide if you will be publishing an ebook, paperback, and/or hardcover edition. Finish the copyright page by adding ISBNs for the format of your choice.

Note: If you’re simply going to upload your book to Amazon and participate in their KU program, likely you can use the ISBN number assigned by Amazon. This is true for certain other distributors as well. But keep in mind that this will register them as the publisher on record rather than you. See Part 4 for how to assign book titles to an ISBN number.

Book Descriptions and Tag Line
Write a one-sentence tag line for your book along with short and long story descriptions. If you need help, go here:

Blurb Writer: http://www.blurbwriter.com/
Blurb Bitch: http://www.blurbbitch.com
Karen’s Blurb Service: http://www.angelfire.com/stars4/kswiesner/BlurbService.html
Killion Group: http://thekilliongroupinc.com/

For a paperback, decide if you want a longer blurb on the back cover or a shorter one with review quotes. Remember to leave room for the bar code. You do not need to buy this. Distributors will provide their own bar codes, or you can get one free online. Prepare the back cover copy to send to your cover designer.

Author Biography
Prepare your author biography. This should be written in third person in an engaging manner. List your writing awards, professional organizations, genres, and special interests. Have a long bio, a short bio, and a couple of speaker introductions geared to writers and readers. You’ll need a shorter bio for the online book distributors, where you might want to include the URL to your website or newsletter.

Keywords
Make a list of your keywords. These are phrases readers might use to search for your book. They don’t have to be one word. You can use phrases such as, “mysteries with humor” or “cozy mysteries with pets” or “mysteries set in small towns.” Here’s an example of more keywords for mysteries. Look at the bestseller categories on Amazon for more ideas. https://kdp.amazon.com/en_US/help/topic/G201276790

Cover Design
Think about a scene or two that you’d like to see depicted on your cover. Also consider your series branding if your book isn’t a standalone. Colors, text, and placement should be consistent from book to book. So should the art style. Look for a cover artist who has a portfolio of books in your genre. Join the writing community to get recommendations.

Pricing
If you’re unsure what to charge, look at other books in your genre with similar page counts to see what the going rates are. What are readers in your genre willing to pay for a print book or a digital copy?

Formatting
Formatting comes next. You can do it yourself, hire a professional, or use one of the third party aggregates, such as Draft2Digital, to do the conversions for you. What you’ll need will depend on your technical skills and where you plan to upload your book.

Distribution
Before we get into particulars on book distributors, decide where you want your book to be sold. Are you planning to sell it at Amazon alone, perhaps with their Kindle Select program so people can get your book through Kindle Unlimited? Then all you need is a mobi file. For BN, Kobo, and Apple, you’ll need an ePub file. For print, a pdf file is required.

Ebook Distributors
Amazon: https://kdp.amazon.com
Barnes & Noble Press: https://press.barnesandnoble.com/
Kobo: https://www.kobo.com/us/en/p/writinglife
Apple Books: https://itunesconnect.apple.com
Google Play: Access through one of the Aggregators below

Third Party Aggregators
Draft2Digital, https://draft2digital.com
Smashwords: www.Smashwords.com
PublishDrive: https://publishdrive.com/

Print Options
Amazon KDP Print: https://kdp.amazon.com
IngramSpark: http://www.ingramspark.com/
Barnes & Noble Press: https://press.barnesandnoble.com/

Once you have all these pieces ready to go, you can start uploading to the various book distributors.

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Coming Next: Ebook Distributors

Did you miss our earlier posts on Self-Publishing Made Simple Blog Series?
Go here to catch up:
Part 4 – Buying and Assigning ISBNs https://wp.me/paLXP7-4pO
Part 3 – Adding Front & Back Material https://wp.me/paLXP7-4pz
Part 2 – Manuscript Preparation for the Indie Author https://wp.me/paLXP7-4oX
Part 1 – Getting Started as an Indie Publisher https://wp.me/paLXP7-4oQ

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Self-Publishing Made Simple – Part 4

Buying and Assigning ISBNs for your Indie Published Books

This is Part 4 in my Self-Publishing Made Simple blog series.

Legalities

You’ve prepared your manuscript as per Part 2 and Part 3 below. Now decide if you’ll want to publish your work under your own imprint. If so, create a publisher name and do an online search to see if the domain is taken. If it is available, reserve the domain name.

Register with your State as a “Fictitious Name” or a “Doing Business As” company. You can do this online. Or establish an LLC. Check with your accountant to see which one is right for you. It looks more professional for your book to be published by “XYZ” Press than by the author.

Apply for a county or city business license/tax receipt as required. Note: if you’re 65, you may be exempt from fees but you still have to apply. Check your local regulations.

Open a business bank account. Consider if you’ll be selling your own books and will need to collect sales tax. Otherwise as sole proprietor, you don’t need an EIN number. Use your own SS number as an individual proprietor. Again, check with your accountant or attorney for what’s best for you.

Buying ISBNs

ISBN stands for International Standard Book Number. Why own your ISBNs?

Control over metadata
More professional – Your imprint is the publisher
More availability to retailers, booksellers, and librarians
You need an ISBN to get a barcode, which may or may not include pricing information.
You need one ISBN number per format. So for an ebook and a paperback edition, you’d need two ISBNs. For a hardcover, you’d need another one. You do not need an ISBN to publish an audiobook through ACX. You may need one for audiobook distribution elsewhere.
Certain book distributors will require you to have your own ISBN.
Resource: http://www.ingramspark.com/blog/owning-your-own-isbn-in-self-publishing

Where can you buy them?

Sign in to http://www.Bowker.com It costs $295 for 10 ISBN numbers. You DO NOT need to buy a barcode or a QR code. You can get these free online by searching for free barcode generators or free QR codes. Otherwise, distributors such as Ingram and KDP Amazon supply their own barcodes. Sign up for emails from Bowker.com so you can be notified of sales.

How to Assign Title Data to Your ISBN(s):

Sign into https://www.myidentifiers.com/ with your username and password
Go to the My Account dropdown menu on the right side of the navigation bar at the top of the page.
Click Manage ISBNs.
Click Assign Title next to the ISBN number you wish to assign.
Complete all fields marked with red asterisks. Be sure you have ready your book’s description, format, price, and author biography.

Title Details

Book title, subtitle, main description, original publication date, language, copyright year, optional Library of Congress Control Number, cover image.

Contributors

Your author name goes here along with your bio.

Format and Size

Medium, i.e. Ebook, Digital, Print, or Audio
Format, i.e. Electronic Book Text
Primary Subject, i.e. Fiction, Mystery and Detective, General
Secondary Subject, i.e. Fiction General
Editions and Volumes; Title Volume Number – number of book in a series; Total Volume Number – number of products in a multi-volume work (i.e. box set)
Previous Edition ISBN or New Edition ISBN

Sales and Pricing

Where is the title sold? United States
Publisher and Imprint. Here is where you put your LLC or fictitious publisher name.
Title Status: Active Record
Publication Date: Fill this in; you can change it later if necessary
Target Audience, i.e. Trade
Price: Currency (US Dollars), Price (3.99) Type (Retail Price)
Series Title Info (name of series) and Series Volume Number

Hit the SUBMIT button.

You can change or add any of this material, except the ISBN number assignments, at a later date.

If you have another format for the same title, you can click “Clone” next to the first one, select the next ISBN number, and change the data accordingly for the new title.

If this site isn’t working work well for you, switch to a different browser.

Keep your ISBNs handy. You’ll need to add them to your copyright page before formatting and to fill them in when you upload your book to the various distributors.

Do you have any tips on this topic to add?

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Coming Next: Preparing for Book Production

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Self-Publishing Made Simple – Part 3

Self-Publishing Made Simple – Adding Front and Back Material

This is Part 3 on my Self-Publishing Made Simple series. Today we’re discussing front and back material that you might want to add to your manuscript. In terms of Front Matter, less is better. Some of these items under that category you can move to the back. You want readers to access the first chapter as quickly as possible for the “Look Inside” feature on Amazon. Some authors include a brief story blurb here so ebook readers will remember what the book is about if they don’t get to it for a while.

Front Material may include:
• Copyright Page
• Dedication
• Cast of Characters
• Family Tree
• Table of Contents
• Character Timelines
• Map of Setting
• Story Blurb with Review Quotes
• Call to Action for Newsletter Sign-Up

Back Material may include:
• Acknowledgments
• Author’s Note
• Call to Action for Reviews
• About the Author (Bio + Social Media Sites)
• More Books by [Author]
• Excerpt of Next Title [Note: Don’t call it Chapter One since you already have this title in the book.]
• Bonus Content
• Call to Action for Newsletter
• Buy Links or Website Link

After your story ends, you’ll have the chance to add bonus materials, a list of your books, an excerpt of the sequel, reader discussion questions, and more. Here again you can put a Call to Action for your newsletter. Regarding buy links, keep in mind that certain vendors don’t like you to mention other online distributors. You’re always safe if you give the books page on your website. Otherwise you’ll have to change the buy link for each book distributor.

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Do you have any tips to add regarding front and back material?

Self-Publishing Made Simple – Part 2

Self-Publishing Made Simple – Manuscript Preparation

Reissuing Your Backlist Titles

1. For older works where you don’t have a cohesive master file, you may need to use a scanning company such as Blue Leaf (http://www.blueleaf-book-scanning.com/). You’ll need a print copy to send in, and it won’t be returned. Send the version that’s the most up to date, i.e. later paperback instead of original hardcover.

2. After receiving your digital copy, review the story to correct formatting errors. Turn on the paragraph symbol in Word and look for weird symbols in between letters, missing or wrong punctuation, misinterpreted words, and misspellings. Search for ^- or an optional hyphen. Look for “die” instead of “the” or the number 1 instead of “I.” Italics might be missing or bolded instead. Look for “rn” coming out as “m”, such as “comer” instead of “corner.” In other cases “tly” might come as “dy”, as in “slighdy instead of “slightly.” Quote marks might be reversed, or there could be section breaks instead of page breaks.

3. If your publisher has provided you with a final pdf file, or you’ve downloaded an ebook file, you can use Calibre Ebook Management (https://calibre-ebook.com/) or Zamzar (https://www.zamzar.com/) to convert it into Word. However, the formatting may be messed up. In this case, copy the entire document onto a blank sheet and save it as a text file. Click on Remove Formatting (see symbol on Home page). Then reformat and save it as a Word file. You will lose italics but any weird justifications will be gone. You’ll have to read through the story very carefully adding in italics and looking for spacing errors or other problems as above.

4. Decide if you mean to revise the work and update the technology in the story.

Original Works

For a full-length original novel, hire a developmental editor and a copy editor/proofreader. Join author groups online and ask for names of editors who have experience in your fiction genre. You don’t want the local newspaper editor who’s your friend. Fiction is about structure and pacing along with grammar. You need an editor familiar with genre conventions. Experience at a publishing house is a plus.

Use a program such as Smart Edit (https://www.smart-edit.com/) to look for redundancies and repetitions. Revise your work as many times as necessary to give it professional polish. Ask beta readers to critique your story. Make it the best it can be and don’t be impatient, or your lack of care will show in customer reviews.

General Formatting Notes

I hire a professional formatter, so this section isn’t in my realm of expertise. However, I can share that we use Times New Roman 12 pt. font, 1 inch margins, indent first line 0.33 inches, Widow/Orphan off, single spacing. I put a page break at the end of each chapter. My chapter headings use Heading 1 so they get marked for the table of contents. The line of each chapter is flush left as per my preference. There are lots more choices here, but I’m not going into further details because your formatting source might advise something different. Or you can upload your Word file to one of the aggregators and they’ll do the conversions for you. More on this in a subsequent post.

The main point of this section is to be sure you have a polished, edited work that you’ll be proud to share. You can hire a formatter or learn how to do it yourself, but that’s later down the road after your manuscript is ready.

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Coming Next: Adding Front and Back Material

Are you interested in reissuing backlist titles or publishing new, original works?

Self-Publishing Made Simple – Part 1

Self-Publishing Made Simple – Getting Started

Have you been wanting to indie publish your work, but you don’t know where to begin? Or does the prospective task seem so daunting that it paralyzes you into inaction? Is this even something you can do for yourself, or will you need a “village” to help you along the path to publication?

Let’s think a moment about the difference between a self-published and an independently published author. Anyone can self-publish his work. But an indie author is more likely to be a professional career writer who understands what makes a polished book and what the marketing requirements are to go along with it. He’s not a one-book wonder but is looking to make a profit. With this goal in mind, he treats his career as a small business. But whichever term you use, these same steps apply. I will use them interchangeably in this multi-post series.

We’ll discuss setting up your own imprint, buying and assigning ISBNs, preparing your manuscript, creating front and back material, and options for ebook and print formats.

Getting Started as an Indie Publisher

First let’s look at why you’d like to indie publish your novel. Do you want to become a hybrid author by reissuing your backlist titles or by publishing new works in between your traditionally-contracted books? Perhaps you have a novel that doesn’t fit genre guidelines or a personal project you would prefer to self-publish. Or maybe you have an idea for a nonfiction book that lends itself to indie publishing.

Why should you self-publish your work?

PROs:

You have a backlist and the rights reverted
You want to publish work in between your traditionally-published novels
You have a book that doesn’t fit into a particular genre category
You have a nonfiction project that you want to publish on your own
You want to direct the publishing process, in terms of:
Quality control
Pricing and discounts
Input on cover and interior design
Higher royalties
Rights ownership
Publication schedule

CONs:

Learning curve
Time-consuming tasks
Production costs
Back cover copy, book descriptions, metatags are your responsibility
Author/Series Branding is essential
Loss of prestige
Difficulty getting reviews
Limited booksigning and speaker opportunities
Tougher standards to join professional writers organizations
Bookstores and Libraries may not stock your work
Pressure to Produce

Coming Next – Manuscript Preparation

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What do you see as the advantages and disadvantages of independent publishing?

Writing Goals for 2019

Setting goals is critical if you want to get things done. For a writer, making a list of what you want to accomplish each year will put you on the right path. In an earlier blog post, I reviewed my goals for 2018. We discussed what got done and what didn’t. Authors can break down their goals into creative and business-oriented tasks.

So now let’s take a look at 2019. This might seem less ambitious than last year, but revising and reissuing my backlist titles is my main goal. That project could take the entire year, because I go through each book to tighten the writing and then do a full read-through once for any further changes and again to check for conversion errors after formatting. It takes time, because I want each book to be the best possible version. So I am not going to set myself too many tasks beyond this one.

CREATIVE GOALS
Reissue remaining backlist titles (6 romances + 4 mysteries)
Write and publish Easter Hair Hunt, #16 in the Bad Hair Day Mysteries
Write and publish a Bad Hair Day recipe book

BUSINESS GOALS
Enter latest releases in writing contests
Carry on with newsletter, blogs and social media
Update website in terms of hosting and other behind-the-scenes decisions
Bundle books into box sets
Consider wider distribution for audiobooks

LEARNING GOALS
Learn how to use various book production tools as new opportunities arise
Learn how to plan and promote book sales after all my backlist titles are under my control
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Five years ago, I wrote a list of long-term, five-year goals. I am pleased to say that I am on target with most of these items. Once this year’s goals are met, it will be time for a career reassessment. Only by resetting our overall goals periodically can we gain clarity on the best path to take next.

What is the main item you want to get done this year?

After Your Book Launch

What should you be doing in the days following your new book release? Promotion doesn’t end when your book launch is over. You’ve tossed the ball into the court. Now you need to keep it rolling. Let’s say you have sent advance reading copies to reviewers and are participating in a blog tour or doing guest posts along the way.

What else can you do? Here are some suggestions:

Start a file for Amazon reviews and copy down each review as it’s posted, along with the date and reviewer. Do the same for Goodreads. Repeat for bloggers and other review sites. If you start getting tons of reviews, skip this step and go to item two.
Check these names against your personal reviewer list and mark each one as done. Then you’ll know which reviewers followed through so you can approach them with your next release.
Send a thank you email to the reviewers on your personal list who have posted.
Send a reminder to the reviewers who have not yet posted.
You should have already written a page of tweets and posts for your new book. For each reviewer, note their Twitter and Facebook handles. Now pull relevant quotes from these reviews and add them to your Tweet page. Remember to tag the reviewer.
Also write a tweet or post for each stop on your blog tour. Tag your hosts and add a link to their site.
Set your Twitter posts to rotate automatically at a site like SocialJukebox.com or schedule them ahead of time at Hootsuite. Space out your Facebook posts between your own pages and your groups.
Add quotes from reviews to your website.
Check your Amazon book’s page. If you don’t see reviews posted by your reviewers, you can add them as quotes via Amazon Author Central.
If you are doing a blog tour, return daily to each site and respond to comments. Leave your own comment thanking the host for having you there.
Get the specific URL for each post about your book and update it on your Appearances page. Shorten the link for tweets.
If you’re running a contest, don’t forget to mention this to your followers.
Remember to promote your friends’ books and retweet their posts so it’s not all about you.
If you’re doing concurrent sales on your other books, you’ll need to advertise these as well.
Gauge the effectiveness of the newsletter you sent out the day of your book release. Update your mailing list by removing bounces and unsubscribes.
If you boosted your Facebook post, was it effective? How many engagements and clicks did you get?
Keep meticulous records so that when you have another release, you can contact the reviewers who posted about your book and drop the people who got an advance copy but never responded. Then you can seek new readers to fill in the gaps.

I’m sure you can think of many more activities you’re doing in the couple of weeks following your book release. It’s a busy time when the pace seems relentless, but it will ease off. You’ll have to keep the promotional ball rolling, but at least it’ll be more of a steady pace than a race. What would you add to this list?

The In-Between Game

What do you do when you’re in between books but you have too much going on to start the next novel? You might be waiting to hear back from your editor or beta readers or cover designer if the book is done.

I’m in this situation now. I have four projects pending release but am in a holding pattern until I hear back from various sources. As I write this piece, Body Wave Audiobook is complete and waiting publication by Audible. Trimmed to Death is awaiting feedback from beta readers and a mockup design from my cover artist. Hairball Hijinks, a short story that includes an epilogue to Hair Brained, will include a teaser chapter from Trimmed to Death, so this one has to wait until there’s a pre-order link for that title. And Writing the Cozy Mystery: Expanded Second Edition uses examples from Trimmed to Death so is best to come after that title is published.

In the meantime, I don’t want to get involved in plotting the next project. Instead, I am spending time on some of the following activities. Here are suggestions for what you can do when you’re in a similar holding pattern before a new release and you don’t want to work on another book:

· Prepare your book launch announcement

· Write all the blogs for a blog tour

· Do an optional book trailer as a bonus for your readers

· Start a Pinterest storyboard for your new release

· Prepare for speaker engagements with handouts and PowerPoint presentations

· Update your reviewer list by marking which people reviewed your last title

· Review your front and back materials for each indie book project

· Determine if you’ll have an online launch party and plan ahead for this event

· Update your mailing list and work on your next newsletter

· Create memes relating to your new book

· Write a Reader Discussion Guide for book clubs

· Update your bio on all social media sites

If you’d rather engage in brainless activities for a break, you can always clean out old files, update your blog index, rearrange your online photos, or go through the stack of papers in your to-do pile. As soon as your book is ready to go, you’ll be plenty busy. So take advantage of this lull while you can.

What else do you do in between book projects, besides doing preliminary research and jotting down plot ideas for the next story?

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FWA Conference Recap – Book Marketing

Besides giving my own talk on “Book Promotion on a Budget” at the Florida Writers Association 2017 conference, I sat in on a couple of other presentations about book marketing. Here are some of the main points I gleaned. Any errors are due to my misinterpretation.

If your book isn’t selling, you may need to:

Change the cover

Get more reviews
Write a letter to readers asking for reviews.
Continue to acquire reviews for backlist titles.
Aim for 100 reviews on Amazon to make an impact.

Evaluate your Amazon page
Check your keywords and categories.
Keyword strings work better than single keywords.
Note the sales rank of each category.

Examine your social media influence
Do you need to increase your engagement? This matters more than the number of followers.

Put your book out in multiple formats, not ebooks alone. Consider print and audiobooks.

Is your book in the right genre?

How relevant is your backlist title? Does it need an update and a fresh cover?

Are you marketing your book to the right audience?

Practice ebook price rotation. Ideal ebook pricing is $2.99 to $5.99. Shuffle your books in and out of sales promotions.

Plan a promotional campaign that includes Publicity, Online Promotion, Events, and Multimedia.

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RWA17 Workshop Recap – iBooks

Amy Atwell from Author E.M.S. gave this workshop at #RWA17. Note that iBooks is in 51 countries and it’s the number two online book retailer in the U.S. Keep in mind that iBooks is the default reading app on all Apple devices. How can you get your book there if you are indie publishing? You could go through a third-party aggregate such as Pronoun, D2D, or Smashwords. Or you can set up your own publisher dashboard with iTunes Connect. Customers buy your book via the iTunes or iBooks app. For uploading books, you need iTunes Producer and a Mac computer. You can hire a formatter who does these uploads or go through one of the aggregates if you don’t own an Apple computer. Once your book is uploaded directly, you can go into your dashboard from any device. If you are doing the upload (or your formatter is doing it for you), you will need an ISBN number for your ebook. If you move a book later from an aggregator to direct upload, you’ll lose rankings and reviews.

Disclaimer: These notes are subject to my interpretation. Any errors are mine.
Reasons for failure to Upload may be because your epub file isn’t properly validated. Your coding may not match Apple’s requirements. If you’re using epub3 format, it may need versioning info. For Versioning, you add data on what’s new, such as an excerpt or a bonus scene. Readers who have bought your book will be alerted that a new version is available.
Other reasons for error messages might be that your image is too big; you’ve added links to other retailers; you have improper use of iBooks branding; you’ve mentioned a sale or discount in the book’s description; or you haven’t filled in the right primary category.
You can put a sale start and end date. You can do preorders up to a year in advance.
To attract readers, try offering a sneak preview for iBooks fans only. Make use of the free download codes per title. Ask readers if they want to be notified of new releases or sales of your iBooks titles.
Send a request for your series to be linked once you have at least 3 consecutive titles available.
Useful tools include iTunes Link Maker, the Affiliate program, banners and widgets with links to your affiliate code.
Also note that when you do tweets about your books, use #iBooks instead of #iTunes.
For more tips on iBooks, see my previous blog on iBooks Tips for Writers.
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Tag: self-publishing