Key West Mystery Conference

View the Photos Here: http://bit.ly/1lzhqPt

Last weekend was the inaugural Mystery Writers Key West Fest. The festivities began at the Smokin’ Tuna Saloon off infamous Duval Street in downtown Key West. We sat outside while the mayor and a police official greeted us. People came from all over the country to attend this debut event that was organized by Michael Haskins and Shirrel Rhoades. Multiple representatives from Mystery Writers of America Florida Chapter attended. We listened to our musical members play on stage. Authors Heather Graham and Don Bruns took turns entertaining the crowd that included tourists and regulars, as well as our gang of writers.

My husband and I ate dinner at the Smokin’ Tuna. As seven o’clock rolled around, we skipped the subsequent bar hop in favor of an early night. Others went along on a pub crawl to the Hog’s Breath Saloon, Fairvilla Megastore, Pat Croce’s Rum Barrel and the Schooner Wharf Bar. Regretfully missing this event, my husband and I caught the hotel shuttle back to the Doubletree Grand Key Resort. I took some souvenirs home, however: itchy no-see-um bites on my ankles. Remember to wear your bug spray in the evenings.

Early in the morning, I handed over my books to the conference bookseller and put out my bookmarks and pamphlets on the promo table. Then I joined my fellow panelists at 8:30 am for a talk on “Women in Mystery”. Our panel consisted of Sandra Balzo, Nancy J. Cohen, Miriam Auerbach, Carla Norton and Heather Graham. Moderator was Jeremiah Healy.

The next panel was on the “Importance of Getting Locale Right” with Jonathan Woods, Hal Howland, Robert Coburn, Michael Haskins and moderated by Sandra Balzo.

A buffet lunch featuring prime ribs followed with guest speaker William E. Butterworth IV (W.E.B. Griffin) on writing: “Each time you build a cabinet, it gets better. We’re cabinet builders. The first time, it’s a little crooked. Keep writing. Keep writing. Keep writing.”

Interruptions and the anticipation of interruptions can lead to writer’s block. Every day, you have to sit down and write until you get enough done.

Does it get any easier? “No, it’s extremely difficult. You have to be focused, and you never stop working.”

After lunch, we listened to “Writing the Series” with Don Bruns, Mike Dennis, Heather Graham, Jeremiah Healy and moderated by Carla Norton.

This was followed by a panel on ePublishing with Neil S. Plakcy, Shirrel Rhoades, Wayne Gales, Sheri Lohr and moderated by Mark Howel.

Neil said about piracy: “If you are not paying for the product, you are the product.” In other words, it’s your info that is being collected when you illegally download pirated books.

Coming Next: Crime in the Keys

*Last Day to enter our Contest at Booklover’s Bench and win a $25 Amazon/BN gift card or 1/6 free books by our authors. Enter here: http://bookloversbench.com/contest

Malice Domestic 2014

What is Malice Domestic? As it says on the Website, Malice is an annual fan conference that focuses on the traditional mystery or “books best typified by the works of Agatha Christie.”

Although I’ve been attending Malice Domestic for a number of years off and on, this was the first time I participated in Malice-Go-Round. What a fabulous event! On Friday morning, 200 people filed into a room with 20 tables. At each table sat 2 authors and 8 readers. As an author, I had about two minutes to give a pitch about my book and then the other author at my table took a turn. I was lucky to pair with Linda Joffe Hull who writes the Mrs. Frugalicious mystery series. We hopped from table to table repeating the same spiel twenty times. I lost my voice by the end but was exhilarated by meeting so many mystery fans. This event was worth the price of registration alone. If you get in, bring enough promo items for all the tables.

Friday night was a dessert party. This gave me another way to connect with old friends and make new ones. I chatted with Marilyn Levinson, author of Murder A La Christie, waved hello to Toni Kelner, and caught up on news with Carol Nelson Douglas, who writes the popular Midnight Louie cat mystery series among others. I thoroughly enjoyed meeting Barbara Graham, a quilting enthusiast who combines her talent with writing mysteries.

Saturday morning, I attended the Sisters in Crime Breakfast. About 160 members attended from 50 chapters nationwide. The Guppies (Great Unpublished) wore colorful boas. Besides this program, SinC offers a monitoring project, quarterly newsletter, grants for chapter events, subsidies for members to attend Writers Police Academy, writing courses, educational seminars and an annual Publisher’s Summit.

Hank Phillippi Ryan spoke about the Writes of Passage collection of essays, and each member received a copy.

Later that morning began the panels. I attended one on Book-Themed Mysteries, ate the box lunch available at the lobby bar, checked out the Dealer’s Room and laid out my promo materials in the Hospitality Room at the end of the corridor. That afternoon, I spoke on a panel about social issues in mysteries. Fellow panelists were John Clement, Judy Hogan, and Linda O. Johnston with Debra H. Goldstein as moderator.

At five o’clock, the afternoon speakers gathered at the Mezzanine level for a mass book signing.

Later that evening, Maggie Toussaint, Barbara Graham, and I headed to the famous Agatha Banquet where the awards were presented. Everyone looked their best.

Sunday morning had more panels. I enjoyed the talk on Paranormal Mysteries with authors Carolyn Hart (“Death at the Door”), Molly MacRae (“Spinning in her Grave), TJ O’Connor (“Dying to Know”), and Maggie Toussaint (“Gone and Done It”) and moderated by Aimee Hix.

They discussed the rules and limitations of their paranormal element and why they write about it.

Why are these stories so popular? They offer an escape from reality to readers who want to experience something new. Readers can enter someone else’s imaginary world that’s fun, exotic, and touches upon the unknown. As mystery fans, we want to solve a puzzle, and what greater puzzle is there than “What’s on the other side?”

Do ghost stories and detective tales go together? “Death is a mystery,” Molly replied. Maggie Toussaint, a Five Star author and member of Booklovers Bench, agreed. “These stories engage your senses and your mind.”

See Photos here: http://bit.ly/1jX7QVy

Coming Next: Our Trip to Maryland and D.C. and the beautiful flowers of Brookside Gardens

<><><>

Are you following my Blog Tour and entering my Contests? Please click on these links for my guest posts, interviews, and chances to win some free books plus a Hanging By A Hair tee-shirt!

Blending Humor and Tension in a Traditional Mystery / Author Nancy J. Cohen

How do you add humor to a mystery? See what I said in my guest post on the Killer Nashville blog.

Characters Too Weird To Be True

Characters Too Weird To Be True by Nancy J. Cohen

“Florida is a giant bug light for crazy people.” ~Phyllis Smallman, Sleuthfest 2014

It’s no surprise to any author living in Florida that some of the craziest stories we can write are actually inspired by true events in our sunshine state. Join us in exploring a different side of Florida than the travel bureau promotes with our first Blog Hop sponsored by Florida Chapter of Mystery Writers of America. Read on, click the links below to read another member’s view of crazy Florida, comment, share your favorite stories, and enter the contest to win a Kindle Paperwhite.

<><><>

Florida has its share of wacky characters. Every Sunday, I buy a newspaper and read through it with a pair of scissors in hand. Inevitably, there’s some article about an interesting resident or an issue that intrigues me. I cut out these articles and file them. Whenever I’m searching for a secret to give a suspect, I’ll glance through these clippings. That’s how I found a cool character who was a funeral director by day and a Samoan fire knife dancer at night. I tracked down the guy, interviewed him at his funeral home and based a character on him in Hair Raiser.

There’s no lack of strange people living in Florida. Criminals move down for the good weather same as other citizens. But most of the interesting characters in the news appear less in the spotlight. It might be a housewife running a prostitution ring, a non-profit administrator embezzling money, or a local teacher found with child porn files on his computer. These are secrets worth considering, because they’ll make the characters in my books seems suspicious. And Florida does have its share of wackos where truth is stranger than fiction.

Another character I used in a book was inspired by a reader at a talk I gave. She’d owned a clothing boutique and mentioned a guy who came in and wanted to try on women’s clothes. This idea was perfect for Murder by Manicure who now has a transvestite in the story. So you never know where inspiration will strike.

For Hanging By A Hair, #11 in the Bad Hair Day mysteries, neighborhood communities played a role in story development. Who hasn’t had trouble with their homeowners’ association? Marla’s husband has a disagreement with their HOA president who is later found dead. Our state’s Native American heritage comes into play in this story with a suspect who is a tribal shaman.

Florida has a rich history, a diverse ecosystem, and a hotbed of issues. All we have to do is read the newspaper for ideas. Thus I’ve dealt with citrus canker, illegal immigrant labor, exotic bird smuggling, child drowning prevention, melanoma detection, and a host of other matters that affect Floridians. Although these issues can be serious, my stories contain humor, a satisfying ending, and a lesson learned. And what have I learned? We never lack for material in sunny South Florida.

Amazon Hardcover: http://www.amazon.com/Hanging-Hair-Nancy-J-Cohen/dp/1432828142
Amazon Kindle: http://www.amazon.com/Hanging-Hair-Bad-Day-Mysteries-ebook/dp/B00JJ2XVUQ/
Barnes and Noble: http://www.barnesandnoble.com/w/hanging-by-a-hair-nancy-j-cohen/1116603785

Nancy J. Cohen has written over twenty romance and mystery novels. She wishes she could style hair like her hairdresser sleuth, Marla Shore, but can usually be found reading instead.

<><><>

Blog Commenters can win an ebook copy of either Shear Murder or Writing the Cozy Mystery (your choice). Winner will be announced on April 23. Leave a comment, and your name will automatically be entered. And don’t miss our Grand Prize contest below!

<><><>

Click on the link below to Win a KINDLE PAPERWHITE

a Rafflecopter giveaway

No purchase is necessary. You must be at least 18 years old to enter. By submitting your entry, you agree to be entered into the participating authors’ email newsletter list. Your information will not be shared with anyone else, and you may unsubscribe at any time. Winner will be notified by email. Authors are not responsible for transmission failures, computer glitches or lost, late, damaged or returned email. Winner agrees for their name to be used in conjunction with the contest on FMWA and authors’ social media sites. U.S. Residents only due to postage constraints.

<><><>

Visit our other FMWA Authors and win more prizes:

Victoria Allman, Gator Bites, http://www.victoriaallman.com/blog
Miriam Auerbach, Bonkers in Boca, http://www.miriamauerbach.com/bonkers-in-boca
Gregg E. Brickman, Crazy South Florida—How it got to be home, http://www.GreggEBrickman.com/blog.html
Diane Capri, Fishnado!, http://www.dianecapri.com/blog
Joan Cochran, The Million Dollar Squatter: Crazy in the Land of Coconuts and Bagels, http://www.joanlipinskycochran.com/blog.htm?post=952677
Nancy J. Cohen, Characters Too Weird to Be True, http://nancyjcohen.wordpress.com
JD Daniels, He Did What? http://www.live-from-jd.com
Joy Wallace Dickinson, In Florida, It’s Great to Be a Cracker, http://www.FindingJoyinFlorida.com
Linda Gordon Hengerer, Crazy Treasure on the Treasure Coast, http://footballfoodandfiction.blogspot.com/
Victoria Landis, Eavesdropping 101, http://www.victorialandis.com
Sandy Parks, Keep your eyes to the Florida skies, http://www.sandyparks.wordpress.com
Neil Plakcy, Moscow on the Intracoastal, http://www.mahubooks.blogspot.com/
Johnny Ray, Utilizing Google Plus Air to Facilitate Author Interviews, http://www.sirjohn.us
Joanna Campbell Slan, Honey, You’ll Never Guess What Rolled Up in the Surf, http://www.joannaslan.blogspot.com

Marketing and Selling Your Books

Marketing and Selling Your Books with Sophia Knightly

At a recent meeting of the Florida Romance Writers, Inc., USA Today and New York Times bestselling author Sophia Knightly shared her promotional strategies. A two-time Maggie award finalist and a P&E Readers’ Poll finalist, she is traditionally published by St. Martin’s Press, Kensington, and Samhain Publishing. Her popular indie published Tropical Heat Series books have consistently been on Amazon bestseller lists and sold over 100,000 copies.

Sophia started off by mentioning 7 book promotion strategies:

1. Image and Promotional Strategies
2. Website and Social Media
3. Conferences and Book Signings
4. Promotion and Advertising
5. Collaborative Initiatives
6. Publishing Sales Infrastructure
7. Measuring and Tracking Performance

Start by defining and creating your brand. Consider your style and marketing image. Personalize your message as much as possible. Toot your horn in your signature line and create a tagline for your brand.

Packaging the image includes your book covers, series branding, bundled box sets, stock photos. Label your work a “short novella” if it is one so readers know what to expect. Sophia recommends Gilded Heart Designs and Kim Killion as designers. For herself, she uses Pikasa for graphic design.

You’ll want to put out a newsletter featuring your author news, events, contests, and appearances.

A street team can be helpful in creating buzz, cheerleading, and reviews. Send ARCs to your team with a deadline for reviews. In return, you can provide swag and online parties. Sophia currently has 33 people in her team. She takes members off after six months if they don’t participate. She’ll show team members her new covers, ask them questions on a message board, and provide swag and a welcome package that may include T-shirts, postcards, bookmarks, trading cards, magnets, and Emery boards. She holds reader contests and gives appreciation gifts of chocolates or a gift basket at special events where she appears in person.

Build your story and themes. For example, if there’s a dog in your story, put a picture of the dog online and feature him in your Facebook posts. Create a holiday message from the dog. Sophia did a Facebook page for her dog character “Romeo”, but you could use any other secondary character as long as you do steady posts.

Attend industry conferences, hold contests, and do signings. Sign up for Autography with iPad and Authorgraph on Kindle.

“The more books you put out there, the more you’ll sell.” Check out the Author Network and Indie Romance Ink which have lots of resources.

Embed your book blurb for the sequel in the back of a book. Use vendor specific links and a newsletter sign-up link in your back material.

Promotion and Advertising Sites

Check out paid ad sites such as Book Bub , E-reader News Today, Kindle Books and Tips, Kindle Book Blast, and Book Gorilla.

Do Facebook sponsored posts for five dollars a day when you want to announce a new release, have an online party, or get people to sign up for your newsletter.

Collaborative Initiatives

Sophia reached the USA Today bestseller list when she combined her two Tropical Heat Series books, Wild for You and Sold on You in a boxed set and reduced the price to $0.99 for a limited time sale.

She made the New York Times bestseller list through a collaborative effort with 6 other authors in the Lucky 7 Bad Boys Boxed Set. Lucky 7 Bad Boys Boxed Set has been on the USA Today bestseller list for three consecutive weeks since publication in early March.

Pricing

Price according to the word count. Run sales often and bundle books in a series. Offer occasional freebies or make things Permafree. Have a loss leader pricing, like the first book in a series for $2.99, while subsequent titles are $3.99. You can drop the price on sale to $.99 for a limited time like 1 to 2 weeks. Sophia will offer a box set for $3.99 and then she’ll put it on sale for $.99.

Be current on models and trends. Go back further on royalty-free sites to find images, or the same image might be used too often by other authors.

Website and Social Media

Facebook will tell you which posts are doing better. Use visual images with Facebook and Pinterest. Put up photos of fun stuff to connect with readers. If a post doesn’t have an image, less people will read it. Like your own post. The more Likes, the more people who will see it.

Use Twitter, HootSuite, Goodreads, Instagram, and do giveaways. Offer short videos. Put a video in your newsletter inviting people to your Facebook party. Interview members of your lifeboat team on video and invite people to enter your group contest.

Have a contest on Facebook giving away e-books, fun stuff that women love, and gift cards. Network by joining book groups on Facebook. Twitter is better in the morning, late afternoon, or after dinner. Have your buy links everywhere. Have a tab on your Facebook author page for your mailing list sign-up.

A lot of readers are on Wattpad. It’s a free site where you can put up the first few chapters of your book including buy links.

“Write more books. Release them often.” She believes you should have a product out every three months. It’s the number one way to sell more books and build a large readership.

<><><>

Follow Sophia Online:

Website: http://www.sophiaknightly.net/

Amazon Author Page: http://www.amazon.com/Sophia-Knightly/e/B00663POSI/

Social Media Tips

Humanizing the Web with Marc Ensign

At a recent meeting of the Florida Chapter of Mystery Writers of America, nationally acclaimed social media expert Marc Ensign advised us to be a Dick and follow the Ten Virtues when it comes to social media. He described his neighbor named Dick who welcomed him into the neighborhood and was always looking after Marc’s interests, sharing his resources and time very generously. From studying Dick’s manner, Marc decided this approach could work on social media as well. His philosophy is akin to Do Unto Others as you would have them Do Unto You. Be kind, generous, and giving, and you’ll help to save the Internet. Here are his Ten Virtues, subject to my interpretation and the accuracy of my notes:

Be Engaged with other people. Listen intently to your connections. Build relationships. Market the people around you. Listen to them and comment on their sites. Like aspiring authors’ posts and websites. Help others get their message out. Connect and give people what they want.

Be Valuable by helping other authors who want to get published. Mentor them, tell them how you did it, and offer tips. Add value to your relationships. Make it about “let me help you” and not about selling.

Be First to offer help before you’re asked. “Let me give something to you first.”

Be Welcoming by putting people at ease, sharing ideas, introducing new options. Welcome everyone even if they disagree with you. Talk about it with them. Make it a conversation. Be open to hearing what people have to say.

Be Humble. Your purpose should be bigger than yourself as an author, than being on the bestseller list or having a high Amazon rating.

Be Authentic. Be true to yourself in all that you do.

Be Generous by helping people and giving information away. People will see you as a resource. On your website, offer free articles and other resources. Your philosophy should be “Let me give to you” rather than “Let me give to you and see what I’ll get from it.”

Be Transparent to appear more human. Talk about what problems you’re having in your writing. Like, “Here’s what I’m doing with this character. Why isn’t it working?” or, “Why isn’t this book selling?” Let people into your life and into the scary stuff of your career.

Be Perceptive by being aware of what’s going on in other people’s lives. Follow up on people’s blog posts by returning later and inquiring about an earlier issue.

Be Awesome. Reach out through your blogs, comments, and sharing. How can you be awesome for someone else?

It’s all about caring, giving, and sharing yourself without being concerned about what you’ll get in return.

<><><>

Marc Ensign has been featured in/on CNN, the Huffington Post, Inc 500, Forbes, New York Post, PR Daily, Jezebel, and ProBlogger.

Website: http://www.marcensign.com
Twitter: @MarcEnsign
http://Googleplus.marcensign.com
http://Facebook.marcensign.com
http://Linkedin.marcensign.com

Teamwork for Cross-Promotion

Teaming up for Cross Promotion with Nancy J. Cohen, Libby Fischer Hellmann, Erin Mitchell and moderated by Maggie Toussaint

This is my last recap of panels from SleuthFest 2104. These are my interpretations and notes, and any misstatement is my error. Photos are viewable from my Facebook Page. Like my page, then click on Photos, Albums, and SleuthFest 2014.

Erin says cross-promotion works best when there’s something in it for everyone. When you have an audience, you have something to bring to the table. Readers are a good resource. Ask them questions and engage them directly. Know where you can find them. The purpose is to build your brand. Write some valued content and distribute it into various venues.

I discussed my lifeboat team, Booklover’s Bench. We’re a team of seven multi-published authors who have a website together where we offer monthly contests, behind-the-scenes glimpses of our working life, excerpts, profiles, and more. We cross-promote by offering prizes for each other’s contests in some cases as well. Measurable results include increased numbers of names for our mailing lists, added Likes to our Facebook author pages, more followers on Twitter, additional Likes on our Amazon author pages, and having our books placed on Goodreads TBR lists.

I’m also a regular blogger on The Kill Zone, a blogging site with 11 mystery/thriller authors where we offer writing instruction, publishing advice, and marketing tips along with our musings on The Writing Life.

Libby cautions that you should be careful and must really like the work of people in your group. Some may be more invested than others. Personalities are important. She belongs to a group of suspense writers, both hybrid and traditionally published authors who’ve moved on to self-publishing. They have done a round robin story together, two anthologies, and a how-to write crime fiction work. They’ve tweeted and shared posts on FB for each other. One advantage of a sizable group is that they can negotiate terms with online book retailers.

Her group invested money to hire a website designer who also maintains their site. They also paid for a cover designer on the anthologies. Their income helps counter expenses. They have rules for dissolution in their LLC’s operating agreement or for dissolving the LLC in the future. This helps members take their commitment seriously.

Libby recommends the following blogs:

The Dames of Dialogue

Indie Chicks

Maggie and Nancy from Booklover’s Bench.

This concludes my SleuthFest report. I hope you have enjoyed these summaries and will consider attending in person next year! Keep watch for details at http://mwaflorida.org/

Laura Lippman

Lunch with Laura Lippman at SleuthFest

We continue with my recap of panels and workshops at SleuthFest. These are my interpretations and notes, and any misstatement is my error. Photos are viewable from my Facebook Page. Like my page, then click on Photos, Albums, and SleuthFest 2014.

Bestselling Author Laura Lippman discussed what it means to be a professional writer. Publishing has changed in terms of e-books, self-published writers and hybrid authors. “The conversation has become so charged and so vitriolic. I’ve yet to see any reliable numbers on either side.” The argument for traditional publishing is couched in money and control.

No one argues that self-publishing will lead to better books. This avenue can produce as good a book as traditional publishing. But where is the true masterpiece in self-publishing? “Show me a masterpiece that could only have come” from a self-published work.

Find someone you can trust to tell your dreams about publishing. What are you prepared to do to get there? Professionalism is taking your work seriously, and being respectful of other people’s time and expertise.

Laura calls indie publishing “a less precise euphemism” for self-publishing. The key is in doing the work and reaching a reasoned decision to self-publish but not for instant gratification. Is the work ready? Be a ruthless critic of your own work. The goal has to be to write the best book you can. Your words are your legacy. Make them precise. Make them good.

Editors Roundtable at SleuthFest

Editors Roundtable with Neil S. Nyren, Shannon Jamieson Vazquez, Deni Dietz, Matt Martz and moderated by P.J. Parrish

How have the changes in publishing affected you?

Matt said social media tools can take up a lot of time and become distracting. However, electronic submissions are great. “Queries written like tweets don’t fly.” Be professional in your queries.

Shannon mentioned that e-mail has revolutionized multiple submissions like the Xerox machine did earlier. E-books are growing.

Neil said e-books are a big change in our business. If you plan to save self-publish, please make sure the book is ready. Respect the reader. Hire a professional copy editor to edit your work and a professional artist to design your jackets.

Kristy (aka P.J. Parrish) warned listeners to be careful of typos especially if you get your backlist scanned.

Is the editing process gone, or how has it changed?

Matt said, if an editor has to dig in deep to line edit, then he probably shouldn’t be working with you. An editor works on tone, pacing, developmental issues, and broader strokes.

Shannon said there’s no one way to do it. “I red-line the hell out of a manuscript. We’re working to make the book the best it can be.” She’ll spend at least two weeks on a manuscript. Altogether, a book might take her five to six months for the different stages.

Neil gives the manuscript a complete first read and then sends the author notes on what works and what doesn’t.

Deni said historical mysteries take longer to work on due to the research involved. She works with three associate editors. She advises writers to learn your toolbar and track changes. The days of sticky notes on manuscripts are over. Formatting is very important.

Also, there is a misperception that if it’s wrong, an editor will fix it. That is untrue. Deni will do brief edits as she reads through the work and then sends it back to the writer for corrections. She believes that if someone doesn’t show you what’s wrong, how are you going to learn?

If the writing is dazzling, but the story is not compelling, Neil said that’s called an “MFA” [Master of Fine Arts] manuscript.

Where do most books fall apart?

Shannon says this happens for her between pages 1 and 150. The book gets off to a good start but gets tangled in subplots, or else the story peters out. Or the solution isn’t what she’d expected.

Deni said sometimes this happens in the middle or at the end because the writer is anxious to finish. Or else there’s a Too Stupid To Live moment. But that’s fixable, so don’t despair.

Neil looks to see if the author has control of the book from the very beginning. He says a good agent should know an editor’s particular taste.

You will learn more by writing a book, putting it in a drawer, and starting a new one than by working on that same manuscript for years.

How often do books come out?

Shannon said romances are at the forefront of three month back-to-back book releases but not mysteries. Deni said her house puts out one book a year due to reviewers’ lead time.

Short stories and novellas are making a comeback with e-books, according to Shannon. Nobody is buying short story collections, but they can be used as teasers for book-length novels. Neil pointed out pricing on a short story could be $.99 or free, while a novella can be sold for $2.99.

What about print-only deals?

Matt said it’s not much of a partnership if the author retains e-book rights.

Neil adds, “We’re giving up the potential, so for most people print-only deals won’t be a possibility.”

Deni said Five Star will not take a self-published book.

Shannon said they would consider buying e-book rights from self-published authors, but you would have to take your book down at the online sites where you have it on sale.

Coming Next: Kobo and ACX

Cracking Discoverability

Contest
Enter to win 1 of 4 signed ARCs of Hanging By A Hair in my Goodreads Giveaway: https://www.goodreads.com/giveaway/show/81598-hanging-by-a-hair

<><><>

“Cracking Discoverability” with Terry Odell, Neil Plakcy, Eileen Robertson, Peggy Hanson, and Sandra Balzo as moderator.

Find your public and reach out to them. Look for mystery listserves like Dorothy L and 4 Mystery Addicts, and join their discussions to establish a presence. Check out groups on Goodreads and LinkedIn for mystery readers. Look for book blogs. Check out Novel Spot for readers.

Terry said, “The key to social networks is being social.” Don’t push your book. You want people to like your post and then they will look up your books.

Peggy gets a lot of hits posting about her cats so she agrees with Terry. “PR stuff is very hard, but if you present yourself as a person, people may become interested in you as a writer.”

Eileen belongs to a group of women mystery writers, and they tour together for events. “The reader is far more important than the writer.” And even if they get your book at the library, then they’ll want to read the rest of your works.

According to Terry, “The best thing you can do on Facebook is to share.” She mentions Rafflecopter for contests and then discussed how to get your Facebook friends to migrate to your Facebook page. Ask them periodically to Like your page.

Neil discussed what makes a good newsletter. You can pepper in short chunks of research, fun and interesting facts, sneak peeks at your next work, giveaways, contests with prizes including other authors’ books. Get readers onto your blog with recipes, pets, or other interesting tidbits.

Friday Lunch Keynote Speaker Ace Atkins

Ace discussed his road to publication and how he kept persisting. You get knocked down, you get back up and listen how to improve your work. Get out to meet people, real people related to your work. If you’re not passionate about the material and love it, think about why you’re in this business. Leave out the stuff people skip over and get to the story. Listen to people talk to learn to write dialogue. Don’t watch television to learn.

Examine who you’re targeting when you submit to an editor. What are their tastes and interests?

Don’t ever stop writing. If it’s not working, start something else. Keep going. If an agent or editor aren’t working out, move on. Always keep the book going. You’ll only get better.

Coming Next: Editors Roundtable

Tag: The Writing Life

Key West Mystery Conference

Malice Domestic 2014

Blending Humor and Tension in a Traditional Mystery / Author Nancy J. Cohen

Characters Too Weird To Be True

Marketing and Selling Your Books

Teamwork for Cross-Promotion

Laura Lippman

Editors Roundtable at SleuthFest

Cracking Discoverability

Contests:

Where To Find My Books: