SleuthFest – Day 4

Sunday, March 4, 2018

On Sunday morning at SleuthFest mystery writers’ conference, some brave souls pitched their books to all the editors and agents at Flamingo Pitch Tank. Dirk Wyle held his Reader’s Corner where people could read aloud from their works in progress. I went to a panel on “From Crime to Conviction” with Judge Frederic Block, Retired Police Major Doug Giacobbe, former FBI Special Agent Steven K. Brown, and retired Police Captain Lou Ann Williams. Don Bruns moderated.

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Brunch included a buffet breakfast while we watched certified hypnotist Glenn Miller demonstrate his skills with a group of audience volunteers. Thereafter, he and forensic guest of honor Dr. Katherine Ramsland discussed “Hypnosis as a Tool for Your Sleuth.”

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With all this information overloading our brains, we said goodbye until next year. Save the Date for SleuthFest 2019: March 14 -17 at the Embassy Suites by Hilton in Boca Raton. In the meantime, sign up HERE for monthly meetings of Florida Chapter, Mystery Writers of America.

 

SleuthFest – Day 3

Saturday, March 3, 2018

On Saturday morning at SleuthFest mystery writers’ conference, I listened to Gregg E. Brickman talk about book interior design for indie authors.

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Then I hung around chatting with friends until lunch. Here is literary agent Evan Marshall from The Evan Marshall Agency with myself and historical mystery author Alyssa Maxwell.

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The Saturday luncheon had Guest of Honor Andrew Gross give his inspirational speech on “Career Transitions: Meeting the Challenge of Change.”

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Following the GOH’s talk, our chapter’s winner of the prestigious Flamingo Award was announced. Guess what? It was ME!!!!! I was thrilled and excited to receive this honored service award.

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In the afternoon, I heard Dr. Katherine Ramsland, Al Hallonquist, Dirk Wyle, and Richard Wymer discuss the Natalie Wood case and all the conflicting theories about what happened that fateful night.

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Next, book reviewer Oline Cogdill interviewed all of the guest authors. Then it was time to party at cocktail hour with a buffet food line and cash bar. We mixed and mingled and relaxed with our friends, both old and new. The FlaMANgo award nominees were announced and the men donned their boas. Bestselling author P.J. Parrish is in these photos along with Joanne Sinchuk and Sue Wilder from Murder on the Beach Mystery Bookstore. Patrick, our recording expert, is in the middle photo.

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You can view more pictures on my Facebook page. Look for the SleuthFest 2018 album.

 

SleuthFest – Day 2

Friday,  March 2, 2018

Friday morning at SleuthFest mystery writers’ conference offered a choice of three workshops. I attended the talk on “Why Marketing Can Sometimes Yield Little to No Results” given by Maryglenn McCombs. See my workshop recap below. After this talk, I gave my own presentation on “Audiobooks with Amazon’s ACX.”

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Lunch came next with guest forensic specialist Katherine Ramsland, Ph.D, who spoke to us about serial killers. It was a chilling topic to hear during a meal.

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Friday afternoon, we had to choose from four workshop tracks. I went to the talk by Patrick Kendrick, thriller author and Fire Rescue Training Consultant. He spoke on USAR or Urban Search and Rescue as part of the nation’s disaster preparedness. The goal is to train the armed forces in fire-fighting and rescue techniques.

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Topics covered include technical rescue skills, site surveys and recon, mass decontamination procedures, personal protective equipment, atmospheric monitoring, and incident command organization. What do we expect in terms of domestic terrorism? CBRNE stands for Chemical, Biological, Radiological, Nuclear, Explosive. Patrick defined each one and made us glad we have people working to keep us safe.

The formal dinner this evening included the Freddie Awards Banquet. The winner in the Mystery category was Laura Brennan for The End of All Things. The winner in the Thriller category was Howard T. Konig for The Serial Killer’s Brother. Our infamous author auction followed until the evening’s conclusion.

You can view more photos on my Facebook page. Look for the SleuthFest 2018 album.

 

 

SleuthFest – Day 1

SleuthFest 2018 began on March 1, 2018 with “Third Degree” Thursday and a full day of writing workshops at this premier mystery writers’ conference held in Boca Raton, Florida. I arrived in time to give my presentation on “Developing a Mystery Series.” It was well attended and attendees asked a lot of good questions. That afternoon, I did my stint at the registration desk while greeting old friends and making new ones. In the middle photo is Steve Brown and Jeffrey Philips. Then to the right is Marty Ambrose with me and Michael L. Joy.

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Panelists from earlier that day had a booksigning in front of the on-site bookstore run by Murder on the Beach. We had the chance to buy raffle tickets from the boa ladies. Here I am with James R. Benn and Hallie Ephron.

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After a welcome speech by conference co-chairs Michael L. Joy and Victoria Landis, we heard guest publisher Neil Nyren from G.P. Putnam’s Sons give his presentation on “Myths and Truths, Part IV.”

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Thursday evening provided an occasion to eat dinner in the lobby for those of us not attending the SleuthFest 101 banquet dinner. A mystery trivia game followed. On the left are Ann Meier, Vincent H. O’Neill, and Susan Brandt. To the right with me are Kell Levendorf  and Dr. Chris Jackson.

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 You can view more photos on my Facebook page. Look for the SleuthFest 2018 album.

GIVEAWAY

GiftCards

ENTER HERE to win a $25 Amazon/BN gift card from Booklover’s Bench.

 

Book Marketing

SleuthFest 2018 was a great conference for mystery writers and fans. One of the first workshops I attended was given by book publicist Maryglenn McCombs. These are the points I took away from this workshop on marketing. Any mistakes are due to my misinterpretation.

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Reasons why readers buy books:

Placement (i.e. in library or on bookstore display or in airport store)
Physical Product
Online Exposure
Direct Email
Advertising
In-Person Appearance
Interest in Topic or Setting
Need for Entertainment
Author Endorsements
Hand Sales by a Bookseller
Reader Recommendations
Media such as blogs, radio, interviews, etc.

Public Relations is only one component in selling books. A publicist’s job is to create awareness of your book. But there’s no guarantee that you’ll get media coverage.

Why your book might not be selling:

You’re not meeting the above requirements
Not wide enough cast of promotional efforts
Trying to do too much at once
No advance planning
Product isn’t professional
Cover isn’t appealing
Too much “buy my book” social media
You’re offensive on social media (i.e. talking politics or using bad language)
Book is overpriced
Not targeting your audience
You get a great review and don’t share or promote it. But make sure you have permission first.
Your book doesn’t have any endorsements.
You aren’t doing signings and appearances. Look for non-traditional outlets.
Writing/editing needs improvement
Bad cover copy

What does not work:

Radio tours, with a few exceptions like Authors on the Air
Lengthy book tours
Purchased editorial ads
Purchased reviews
“Buy my book” social media tactics
Book trailers
Swag
Gimmicks such as dressing in costume for an appearance

These may work or not:

Street teams
Soliciting Amazon reviewers
Facebook ads

What works:

Major media coverage
Attending conferences
Print media
Launch parties
Steady media coverage over time
Personal contact with booksellers
Finding your superfans
BookBub ads/deals
Starred reviews
Winning awards
Big author endorsements
Making the “Best of” lists
Getting into Gift Guides
Writing a Great Book
Having a Professional Product

GIVEAWAY

GiftCards

ENTER HERE to win a $25 Amazon/BN gift card from Booklover’s Bench.

 

Holding Patterns

Holding Patterns

Sometimes as writers, we have to wait on others to progress with our current works in progress. When you are waiting for the copy edits from your traditional publisher, for example, is one instance of this. We play the waiting game when we send in submissions, anticipate our advance reading copies, or expect our edits to come any day. It’s part of the game. What you need to do during this time of inactivity is to either work on your next project or focus on marketing strategies.

As part of my goals for this year as mentioned in an earlier post, I plan to have five releases. Two of these objectives have been met. Silver Serenade came out in a revised ebook edition and Died Blonde made a revised paperback debut. What about the rest?

I’m waiting on my developmental editor for Trimmed to Death, the next Bad Hair Day mystery.
I’m waiting on my narrator for the audiobook edition of Body Wave.
I’m waiting on my cover artist for the expanded second edition of Writing the Cozy Mystery.

Am I planning a marketing campaign for any of these projects or working on the next creative endeavor in the meantime? Sorry…but no. This break comes at a good time. Our daughter is getting married. My spare moments are taken up with researching bridal shower venues and mother-of-the-bride dresses. This is a big reason why you’re not hearing from me so much on this blog at present. If you like, I can discuss the restaurants we’ve visited and the beautiful dresses I’m seeing, but it’s not writing advice. It is life experience. Depends on which journey you want to read about here.

I’m not totally lazing about, however. I have been preparing three PowerPoint presentations for upcoming events. See my Appearances page if you wish to know where I’ll be speaking. And I’m revising Keeper of the Rings, an earlier science fiction romance. So I am still being productive even if it’s not on the three projects above.

Things are bound to get more intense as the nuptials get closer, so I might have to put off one of my planned releases until later in the year. A book release requires a lot of effort if you mean to send out review copies, write blogs for blog tours, plan launch parties, and more. And all of these three projects will require special attention in that way. So their releases will have to be spaced out accordingly.

What do you work on while you’re in a holding pattern for your current project?

 

Tedious Tasks for Writers

Consider these tasks when you feel brain dead or are too tired to think straight. Here’s a list of jobs for writers when you want to be productive without much mental effort.

Tedious Tasks for Writers

• Organize your Internet Bookmarks/Favorites and verify that the links are still active.

• Verify that the links you recommend on your websites are still valid.

• Update mailing lists and remove bounces and unsubscribes.

• Back up your files. Email a copy of your WIP to yourself.

• Go through your online folders and erase old files.

• Delete photographs stored on your computer that you no longer need.

• Convert old file formats to current ones.

• Delete unnecessary messages from your email Inbox and Sent folders.

• Delete old contacts from your address book.

• Unfollow people from Twitter who are no longer following you.

• Sort your Twitter friends into Lists.

• Post reviews of books you’ve read to Goodreads and Amazon.

• Get caught up on listing tax deductible items for your writing expenses.

• Index your blog posts by date and subject so you have a quick reference.

• Read back issues of trade magazines and get caught up reading newsletters.

• Organize your physical book collection.

• Donate books you’ll never read again and don’t want to keep.

• Pare down your digital TBR pile. Are you really going to read all those free downloads?

• Sort through the piles of papers on your desk. Act on them, file them, or throw them out.

Work on blogs like this one.

 

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GIVEAWAY

LAST DAY to enter my contest to win one of five Effy crystal necklaces. ENTER HERE

Writing Goals for 2018

Do you set New Year’s Resolutions for your writing career? I divide mine into creative and business goals and also decide what I need to learn next. At the end of the year, I review my accomplishments and see what has to be carried over to the next term. Here are my objectives for 2018. Any additions or suggestions? What are your goals for the new year?

Goals

CREATIVE GOALS

Reissue revised ebook edition of Silver Serenade
Publish revised Author’s Edition of Died Blonde
Publish Writing the Cozy Mystery: Expanded Second Edition
Produce Body Wave Audiobook
Finish and Launch Trimmed to Death, #15 in the Bad Hair Day Mysteries

If there’s time left, start on these projects:
Plot Bad Hair Day mystery novella
Revise
Keeper of the Rings
Revise
Dead Roots
Continue backlist title reissues and audiobooks

BUSINESS GOALS

Prepare PowerPoint lectures and handouts for upcoming events
Enter Hair Brained in writing contests
Keep up with newsletter, blogs and social media

LEARNING GOALS

Learn how to do Facebook Ads
Learn how to put books on sale across various vendors

GIVEAWAY

Enter Here to win a $25 Amazon/BN gift card from Booklover’s Bench.

 

Thank You for Following

I want to offer a big Thank You to my blog followers for sticking with me through the years. You have my special gratitude if you’ve left comments, liked a post, tweeted one or shared it on Facebook. I’m especially touched when you come up to me at a conference and mention that you appreciate my blog. I send these messages out into cyberspace without knowing if anyone reads them. So it’s most gratifying to get any kind of feedback.

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As a gift to you in return, I’d like to offer you the chance to win a $15 Fandango gift card, so you can see one of the latest movies. All you have to do is comment below and your name will be entered. The drawing will take place in two days.

In your comment, let me know, if you wish, what you like about this blog, what you dislike, or what kinds of articles you’d like to see more of in the future.

Meanwhile, have a safe, happy, and healthy New Year!

All the best always,

Nancy

Writing Goals Reviewed

Writing Goals Reviewed

As 2017 draws to a close, it’s time to review the goals you’d set for this year. How many did you accomplish? Which ones will wait until next year? What unexpected accomplishments did you have?

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Here are the creative and business goals for my writing career that I set last January. I hold myself accountable to you. Let’s see where we stand before setting resolutions for 2018.

CREATIVE GOALS

Finish and Launch Hair Brained (DONE)
Write Trimmed to Death (FIRST DRAFT DONE)
Publish Audiobook editions for Murder by Manicure and Body Wave (ONE DONE)
Publish Author’s Edition of Highlights to Heaven (DONE)
Reissue trade paperback editions of Died Blonde and Dead Roots (NOT DONE)
Expand Writing the Cozy Mystery for a second edition (ONGOING)

BUSINESS GOALS

Implement Launch Campaign for Facials Can Be Fatal (DONE)
Keep up with newsletter, blogs and social media (DONE)
Set autoresponder for newsletter signups (DONE)

LEARNING GOALS

Learn how to put books on sale across various vendors (NOT DONE)
Learn how to use BookFunnel (DONE)
Learn how to publish a book with IngramSpark (DONE)

EXTRA ACCOMPLISHMENTS

Put together a free Book Sampler for newsletter subscribers (DONE)


How did you do with your goals?