Preparing for a Book Launch

Once you or your publisher sets a date for your new release, you can start planning ahead for the big day. You’ll need to begin months earlier and get your pieces lined up ahead of time. Planning for a new release can be a full-time marketing job, so I’d advise you to set aside a few weeks to get everything done. Here’s a basic countdown schedule to act as a guideline.

Book Launch

4 to 6 months ahead

Prepare your story blurbs and tag lines.

Update the author biography on your website. Have a short and long one along with a separate speaker introduction.

Send out advance reading copies to reviewers and bloggers.

Announce the launch date in your newsletter and on your social media sites.

Schedule a virtual blog tour.

Reserve ad space in trade journals, e-magazines, and online reader sites.

Set up speaking engagements and signings.

Consider doing a Pinterest story board.

2 to 4 months ahead

Send out a press release about the new release and include signing dates.

Do a Cover Reveal once your book is available for pre-order.

Write a page full of tweets and Facebook posts about the new release.

Create your book trailer (optional) and add to social media sites.

Write guest blog articles and interviews for your virtual book tour.

Run contests or giveaways with your ARCs as prizes.

Order print promo materials and swag for conferences.

Consider if you want to put another book in your series on sale during the window of your book launch.

1 to 2 months ahead

Set a book launch party date, time and place. Here’s an example of the online site I share with author Maggie Toussaint: https://www.facebook.com/NewReleaseParty/. Other authors might invite their writer friends to participate. Note what appeals to you and use these elements in planning your own book party.

Write the party posts, determine the prizes, and schedule all posts ahead of time.

Create memes for your launch party and the new release.

Send out “Save the Date” notices. Treat the launch as an “event” and broadcast it on your social media sites and to your influential contacts.

Schedule a newsletter and blog to post on the launch date.

Update your website with reviews as they come in. If time permits, thank each reviewer.

Write a book club discussion guide (optional).

Post the first chapter on your website.

Put excerpts on your blog to entice readers to want more.

Do as much of this work in advance as you can. This is simplifying all the effort a book launch entails, but being prepared relieves some of the stress as your book birthday approaches.

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Where Do You Write?

“Where do you write?” is a common question for writers during book talks. Readers might imagine us toiling away on an old typewriter in some attic with a tiny window. Or perhaps they see us working on a sleek laptop while enjoying the breeze from a seaside veranda. We could be creating our masterpiece in solitude while viewing a lake and sipping tea on a screened patio as crickets drone in the nearby woods. Or maybe we pound away on our keyboards while drinking coffee at the local Starbucks. Don’t you see folks there working on their laptops and wonder if they are aspiring writers?

My work environment is more mundane. I work at home. I have a dedicated home office. I am surrounded by things I love, such as books and memorabilia and gifts I’ve bought myself to commemorate my published works.

I love my corner desk so much that I don’t ever want to leave this house. As I sit here now, straight ahead is my Dell computer monitor. I use an ergonomic keyboard by Adesso that has saved my wrists. On shelves above, I have writer-related gifts from my kids and others, and a collection of trolls to represent the Trolleks who are the bad guys in my Drift Lords series.

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Looking to my left, down below are lots of drawers. One extension to my desk serves as a printer stand. Above this are my latest plotting notebooks, some books on writing, and proofs for my latest works in print. On the very top are a collection of novelty pens and a train locomotive from a fan painted with the cover from Murder by Manicure. Most treasured behind a glass door are my Flamingo Award from MWA Florida Chapter and a Lifetime Service Award from Florida Romance Writers. Behind these awards is a signed photograph from Star Trek star Jonathan Frakes.

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To my right are how-to writing books in the crime fiction field, copies of all my books in various print formats, a jeweled calculator, a world clock, and a pencil holder from Area 51. Flashlights, emergency radios, and portable lanterns stand at the ready on every surface in case we have a power blackout during hurricane season.

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Bored yet? We’re not done! I have a separate mahogany desk for correspondence, and this is where I pay bills and do the household accounts. Above this is a bulletin board and various medals and framed certificates for accolades I have earned.

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The closet in this former bedroom had been converted into bookshelves before we moved in and was one reason why we loved the house. The shelves are totally full. Besides my reference books on all subjects and more books on writing, I have a paperweight collection, an onyx chess set, a sword I bought in Spain, and other tchotchkes.

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The room is completed by three more sets of plastic drawers from office supply stores, mailing supplies, two tall bookcases, and more reference materials.

I spend all day in this room. It’s my home within a home. Can I work elsewhere? I’ll dabble at marketing and revisions when away from home, but I can only create in this environment with silence for company. No background music or coffee house chatter for me. I need quiet.

I hope you have enjoyed this glimpse into my work space. Now for those stacks of papers that need filing…. Until next time!

 

Body Wave Audiobook

Are you an #audiobook fan? I’m excited to announce the release of Body Wave Audiobook, #4 in the Bad Hair Day Mysteries! Join my Book Launch Party on Thursday, May 17 from 7:00 – 8:30 pm EDT for Fun & Giveaways at https://www.facebook.com/NewReleaseParty

BODY WAVE AUDIOBOOK

Narrated by Mary Ann Jacobs. Published May 11, 2018 by Orange Grove Press

Stylist Marla Shore goes undercover in a hair-brained scheme to catch a killer in her latest South Florida adventure. In a story braided with unexpected twists and curls, she takes on a role as nurse’s aide for wealthy Miriam Pearl. While Marla snoops into the elderly matriarch’s affairs, her boyfriend, Detective Dalton Vail, is afraid that the only affair she’ll snag is with her ex-spouse, Stan. Juggling work at her salon, crime solving, and two amorously inclined males, Marla fights a race against time to save Stan before the dashing detective nails him for murder.

Listen to a Sample: https://soundcloud.com/mysterygal/body-wave

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Excerpt from Body Wave

Marla tried to fathom the dynamics of their conversation. Florence seemed to be attacking Kimberly’s values while Stella was defending them. Why was the elderly aunt coming down so hard on the dead girl? Did it have anything to do with Florence having been in love with Kim’s father?

She wheeled Miriam away to a discrete distance, on a slight rise where the driveway curved toward a tree-lined avenue leading to the obscured entrance beyond the woods. It was far enough that she wouldn’t appear to be eavesdropping yet could still hear their faint voices.

“Morons,” Miriam muttered. “The poor thing is gone. Why won’t they let her rest in peace?”

Marla didn’t respond, too intent on listening. Her hands placed lightly on the wheelchair handlebars, she inclined her head.

“I don’t know how I’m going to get those albums if Stanley won’t cooperate,” Stella said, wringing her hands. “I should have gone myself. Maybe he’d have listened to me.”

“You tried at the funeral, and he ignored you,” her sister sneered. “Can you blame him, when you came right out and accused him of murdering his wife?”

“He knew what Kim was planning. You, of all people, should understand how it would cause him to react the way he did.”

“By killing her?” Florence said in an incredulous tone.

“Who else could have done it? You?”

“Don’t be absurd.”

“You always resented my daughter. I know how jealous you were that she wasn’t your child.”

“Stop screaming. I hate it when you get hysterical.”

“Did you do it?”

“Hell, no.” Florence shook her elegant head. “If you want to know, Kimberly was messing in things she didn’t understand. She should have minded her own business.” Leaning forward, she spoke in such a low tone that Marla couldn’t catch what she was saying.

Damn, she needed to be closer. Frustrated, Marla took a few steps forward. Suddenly, she heard a shriek. Whipping around, she let a cry erupt from her lips at the sight that greeted her.

Miriam’s wheelchair coasted down the hill at an increasingly perilous speed.

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“Ms. Cohen’s plot has more twists than a French braid, and Marla is a shear delight.” Joanne Fluke, author of the Hannah Swensen mysteries

“In Nancy J. Cohen’s fourth bubbly Bad Hair Day mystery, Florida hairdresser Marla Shore agrees to help her snake of an ex‑husband, Stan Kaufman, who’s been arrested for the murder of his third wife, Kimberly, find the real killer.” Publishers Weekly

“In Body Wave, Marla faces more shades of guilt and malice than she has colors of nail polish in her salon ‑‑ and exposes herself to a hidden killer who may decide that eliminating Marla is a permanent solution for getting away with murder.” Barnes & Noble Ransom Notes

“You will find it all within the pages of Body Wave: a touch of romance, laugh out loud moments, hilarious characters, and a puzzling mystery.” Romance Readers Connection

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This title is also available in ebook and trade paperback formats. Body Wave was originally published by Kensington. This audiobook and related versions are the revised Author’s Edition. For more details, visit https://nancyjcohen.com/body-wave/

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The In-Between Game

What do you do when you’re in between books but you have too much going on to start the next novel? You might be waiting to hear back from your editor or beta readers or cover designer if the book is done.

Between Books

I’m in this situation now. I have four projects pending release but am in a holding pattern until I hear back from various sources. As I write this piece, Body Wave Audiobook is complete and waiting publication by Audible. Trimmed to Death is awaiting feedback from beta readers and a mockup design from my cover artist. Hairball Hijinks, a short story that includes an epilogue to Hair Brained, will include a teaser chapter from Trimmed to Death, so this one has to wait until there’s a pre-order link for that title. And Writing the Cozy Mystery: Expanded Second Edition uses examples from Trimmed to Death so is best to come after that title is published.

In the meantime, I don’t want to get involved in plotting the next project. Instead, I am spending time on some of the following activities. Here are suggestions for what you can do when you’re in a similar holding pattern before a new release and you don’t want to work on another book:

· Prepare your book launch announcement

· Write all the blogs for a blog tour

· Do an optional book trailer as a bonus for your readers

· Start a Pinterest storyboard for your new release

· Prepare for speaker engagements with handouts and PowerPoint presentations

· Update your reviewer list by marking which people reviewed your last title

· Review your front and back materials for each indie book project

· Determine if you’ll have an online launch party and plan ahead for this event

· Update your mailing list and work on your next newsletter

· Create memes relating to your new book

· Write a Reader Discussion Guide for book clubs

· Update your bio on all social media sites

If you’d rather engage in brainless activities for a break, you can always clean out old files, update your blog index, rearrange your online photos, or go through the stack of papers in your to-do pile. As soon as your book is ready to go, you’ll be plenty busy. So take advantage of this lull while you can.

What else do you do in between book projects, besides doing preliminary research and jotting down plot ideas for the next story?

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SleuthFest – Day 4

Sunday, March 4, 2018

On Sunday morning at SleuthFest mystery writers’ conference, some brave souls pitched their books to all the editors and agents at Flamingo Pitch Tank. Dirk Wyle held his Reader’s Corner where people could read aloud from their works in progress. I went to a panel on “From Crime to Conviction” with Judge Frederic Block, Retired Police Major Doug Giacobbe, former FBI Special Agent Steven K. Brown, and retired Police Captain Lou Ann Williams. Don Bruns moderated.

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Brunch included a buffet breakfast while we watched certified hypnotist Glenn Miller demonstrate his skills with a group of audience volunteers. Thereafter, he and forensic guest of honor Dr. Katherine Ramsland discussed “Hypnosis as a Tool for Your Sleuth.”

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With all this information overloading our brains, we said goodbye until next year. Save the Date for SleuthFest 2019: March 14 -17 at the Embassy Suites by Hilton in Boca Raton. In the meantime, sign up HERE for monthly meetings of Florida Chapter, Mystery Writers of America.

 

SleuthFest – Day 3

Saturday, March 3, 2018

On Saturday morning at SleuthFest mystery writers’ conference, I listened to Gregg E. Brickman talk about book interior design for indie authors.

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Then I hung around chatting with friends until lunch. Here is literary agent Evan Marshall from The Evan Marshall Agency with myself and historical mystery author Alyssa Maxwell.

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The Saturday luncheon had Guest of Honor Andrew Gross give his inspirational speech on “Career Transitions: Meeting the Challenge of Change.”

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Following the GOH’s talk, our chapter’s winner of the prestigious Flamingo Award was announced. Guess what? It was ME!!!!! I was thrilled and excited to receive this honored service award.

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In the afternoon, I heard Dr. Katherine Ramsland, Al Hallonquist, Dirk Wyle, and Richard Wymer discuss the Natalie Wood case and all the conflicting theories about what happened that fateful night.

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Next, book reviewer Oline Cogdill interviewed all of the guest authors. Then it was time to party at cocktail hour with a buffet food line and cash bar. We mixed and mingled and relaxed with our friends, both old and new. The FlaMANgo award nominees were announced and the men donned their boas. Bestselling author P.J. Parrish is in these photos along with Joanne Sinchuk and Sue Wilder from Murder on the Beach Mystery Bookstore. Patrick, our recording expert, is in the middle photo.

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You can view more pictures on my Facebook page. Look for the SleuthFest 2018 album.

 

SleuthFest – Day 2

Friday,  March 2, 2018

Friday morning at SleuthFest mystery writers’ conference offered a choice of three workshops. I attended the talk on “Why Marketing Can Sometimes Yield Little to No Results” given by Maryglenn McCombs. See my workshop recap below. After this talk, I gave my own presentation on “Audiobooks with Amazon’s ACX.”

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Lunch came next with guest forensic specialist Katherine Ramsland, Ph.D, who spoke to us about serial killers. It was a chilling topic to hear during a meal.

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Friday afternoon, we had to choose from four workshop tracks. I went to the talk by Patrick Kendrick, thriller author and Fire Rescue Training Consultant. He spoke on USAR or Urban Search and Rescue as part of the nation’s disaster preparedness. The goal is to train the armed forces in fire-fighting and rescue techniques.

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Topics covered include technical rescue skills, site surveys and recon, mass decontamination procedures, personal protective equipment, atmospheric monitoring, and incident command organization. What do we expect in terms of domestic terrorism? CBRNE stands for Chemical, Biological, Radiological, Nuclear, Explosive. Patrick defined each one and made us glad we have people working to keep us safe.

The formal dinner this evening included the Freddie Awards Banquet. The winner in the Mystery category was Laura Brennan for The End of All Things. The winner in the Thriller category was Howard T. Konig for The Serial Killer’s Brother. Our infamous author auction followed until the evening’s conclusion.

You can view more photos on my Facebook page. Look for the SleuthFest 2018 album.

 

 

SleuthFest – Day 1

SleuthFest 2018 began on March 1, 2018 with “Third Degree” Thursday and a full day of writing workshops at this premier mystery writers’ conference held in Boca Raton, Florida. I arrived in time to give my presentation on “Developing a Mystery Series.” It was well attended and attendees asked a lot of good questions. That afternoon, I did my stint at the registration desk while greeting old friends and making new ones. In the middle photo is Steve Brown and Jeffrey Philips. Then to the right is Marty Ambrose with me and Michael L. Joy.

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Panelists from earlier that day had a booksigning in front of the on-site bookstore run by Murder on the Beach. We had the chance to buy raffle tickets from the boa ladies. Here I am with James R. Benn and Hallie Ephron.

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After a welcome speech by conference co-chairs Michael L. Joy and Victoria Landis, we heard guest publisher Neil Nyren from G.P. Putnam’s Sons give his presentation on “Myths and Truths, Part IV.”

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Thursday evening provided an occasion to eat dinner in the lobby for those of us not attending the SleuthFest 101 banquet dinner. A mystery trivia game followed. On the left are Ann Meier, Vincent H. O’Neill, and Susan Brandt. To the right with me are Kell Levendorf  and Dr. Chris Jackson.

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 You can view more photos on my Facebook page. Look for the SleuthFest 2018 album.

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Book Marketing

SleuthFest 2018 was a great conference for mystery writers and fans. One of the first workshops I attended was given by book publicist Maryglenn McCombs. These are the points I took away from this workshop on marketing. Any mistakes are due to my misinterpretation.

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Reasons why readers buy books:

Placement (i.e. in library or on bookstore display or in airport store)
Physical Product
Online Exposure
Direct Email
Advertising
In-Person Appearance
Interest in Topic or Setting
Need for Entertainment
Author Endorsements
Hand Sales by a Bookseller
Reader Recommendations
Media such as blogs, radio, interviews, etc.

Public Relations is only one component in selling books. A publicist’s job is to create awareness of your book. But there’s no guarantee that you’ll get media coverage.

Why your book might not be selling:

You’re not meeting the above requirements
Not wide enough cast of promotional efforts
Trying to do too much at once
No advance planning
Product isn’t professional
Cover isn’t appealing
Too much “buy my book” social media
You’re offensive on social media (i.e. talking politics or using bad language)
Book is overpriced
Not targeting your audience
You get a great review and don’t share or promote it. But make sure you have permission first.
Your book doesn’t have any endorsements.
You aren’t doing signings and appearances. Look for non-traditional outlets.
Writing/editing needs improvement
Bad cover copy

What does not work:

Radio tours, with a few exceptions like Authors on the Air
Lengthy book tours
Purchased editorial ads
Purchased reviews
“Buy my book” social media tactics
Book trailers
Swag
Gimmicks such as dressing in costume for an appearance

These may work or not:

Street teams
Soliciting Amazon reviewers
Facebook ads

What works:

Major media coverage
Attending conferences
Print media
Launch parties
Steady media coverage over time
Personal contact with booksellers
Finding your superfans
BookBub ads/deals
Starred reviews
Winning awards
Big author endorsements
Making the “Best of” lists
Getting into Gift Guides
Writing a Great Book
Having a Professional Product

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Holding Patterns

Holding Patterns

Sometimes as writers, we have to wait on others to progress with our current works in progress. When you are waiting for the copy edits from your traditional publisher, for example, is one instance of this. We play the waiting game when we send in submissions, anticipate our advance reading copies, or expect our edits to come any day. It’s part of the game. What you need to do during this time of inactivity is to either work on your next project or focus on marketing strategies.

As part of my goals for this year as mentioned in an earlier post, I plan to have five releases. Two of these objectives have been met. Silver Serenade came out in a revised ebook edition and Died Blonde made a revised paperback debut. What about the rest?

I’m waiting on my developmental editor for Trimmed to Death, the next Bad Hair Day mystery.
I’m waiting on my narrator for the audiobook edition of Body Wave.
I’m waiting on my cover artist for the expanded second edition of Writing the Cozy Mystery.

Am I planning a marketing campaign for any of these projects or working on the next creative endeavor in the meantime? Sorry…but no. This break comes at a good time. Our daughter is getting married. My spare moments are taken up with researching bridal shower venues and mother-of-the-bride dresses. This is a big reason why you’re not hearing from me so much on this blog at present. If you like, I can discuss the restaurants we’ve visited and the beautiful dresses I’m seeing, but it’s not writing advice. It is life experience. Depends on which journey you want to read about here.

I’m not totally lazing about, however. I have been preparing three PowerPoint presentations for upcoming events. See my Appearances page if you wish to know where I’ll be speaking. And I’m revising Keeper of the Rings, an earlier science fiction romance. So I am still being productive even if it’s not on the three projects above.

Things are bound to get more intense as the nuptials get closer, so I might have to put off one of my planned releases until later in the year. A book release requires a lot of effort if you mean to send out review copies, write blogs for blog tours, plan launch parties, and more. And all of these three projects will require special attention in that way. So their releases will have to be spaced out accordingly.

What do you work on while you’re in a holding pattern for your current project?