Mystery Writers of America

Our festivities for the Mystery Writers of America national board meeting began at a signing event on Friday night at Mysterious Bookshop. Here we chatted with other authors, fellow board members, and fans while sipping wine. A good time was had by all.

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Dinner followed at Sammy’s Noodle Shop. It was great to meet each other in person this way.

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Following was an all-day session on Saturday where we got down to the serious business of the organization. I scribbled down many great ideas to try at the chapter level, as I was there in my capacity as president of the Florida chapter.

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Then we had a lovely dinner at Bobby Van’s before it was time to say fond farewells.

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As temperatures had dipped into the teens on Saturday morning and Sunday arrived with dreary rain, I was glad to board the plane for sunny Florida.

SaraNan

For more photos, visit my Facebook Page to view the album.

New York City

Manhattan is always fascinating to visit, and this time was no exception. I came to attend the Mystery Writers of America national board meeting but arrived a day early to take in the sights. Since it was cold out and we were hungry, we began our sojourn at Hale & Hearty Soups.

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Thursday afternoon, we roamed around Fifth Avenue, stopping in one of the clothing shops. It was impossible to try on anything while wearing four layers of clothes against the 20 degrees plus temperature outside. We wandered on to grab pizza for a quick dinner before seeing Kinky Boots at the Al Hirschfeld theater. It was a fun, lively performance with a feel-good vibe.

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On Friday, we ate breakfast at a local deli, getting our fill of nova salmon and cream cheese on a bagel. Then we took a taxi to the Metropolitan Museum of Art. Here we started at the Egyptian exhibit, enthralled by the replicas of tombs where we felt like Indiana Jones.

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Downstairs was a special costume exhibit called “Death Becomes Her” about ritual mourning outfits in earlier centuries. Somber music played throughout, enhancing the mood. Besides clothing, mourning jewelry like I mention in my book, Died Blonde, was displayed. People used to include hair from their departed loved ones in these brooches and such.

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We ate lunch at one of the museum cafés overlooking Central Park. The trees were bare this time of year but the cold didn’t deter people from walking the paths there. After lunch, we headed to the Asian section after breezing through the Medieval wing. This area on the second floor wasn’t nearly as popular as others. We breezed through, already tired of looking at statuary.

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Next we stopped by the European artists to see works by famous painters. We got too tired to continue and left the museum. However, we were unable to resist grabbing hot dogs at a Sabrett food stand outside. A lineup of food trucks provided many choices.

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For more photos, visit my Facebook Page to view the album.

 

2014 in Review

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 13,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 5 sold-out performances for that many people to see it.

Click here to see the complete report.

Marketing to Bloggers

At a recent meeting of Florida Romance Writers, we heard Ana Ivies speak about Marketing, Blogs and Reader Events. She runs http://wickedbookevents.com and http://anasattic.com which cater to readers.

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For those who use affiliate links on their blogs, Ana says blog revenues have decreased since Kindle Unlimited got started. KU “has changed the landscape of reading.” Many bloggers won’t promote KU books. Ana sells books from her sites and puts up free and $.99 book specials there too. She advises authors that KU may be better for backlist titles. Bloggers want to promote new releases. Don’t undervalue your book to $.99 unless it’s a novella. When the third or fourth book in a series comes out, put book one on sale.

Advice For Approaching Bloggers

Find bloggers who review books similar to yours.
Research the site before querying to see if a blogger will promote your book.
Review their submission requirements. Ana says Net Galley is a good way to reach bloggers. Make sure you grammar check your query.
Follow the blogger on social media.
Address the blogger by name. Say, “Hi, I’d like to introduce myself…”
Give your name, book title, and a link to your book on Amazon. When asking to sign at an event, provide all of your links.
Support other authors.
Interact; don’t only promote.
Include all of your social media links in your email signature.
Put your Amazon author link on your FB page.
If a blogger gives you a positive review, comment on it and share it. Express your gratitude. “Thank you for taking the time to read and review my book.”
If you do a blog tour, go over and thank the host for being part of your event. A tour-wide giveaway draws readers in but don’t give away the ebook the blogger is promoting.

What Not To Do

Do not post your book or buy links on a blogger’s Facebook page. It’s okay to comment on a blogger’s FB posts and share their links.
Don’t tag a blogger in a promo post.
Don’t have your street team hijack a thread on her site and flood it with comments. One of two of your fans replying to a post is enough.
Don’t have your virtual assistant pose as you.
Don’t compare one blogger to another.
Don’t sign up a blogger for your email list without asking.
Don’t make fun of 1 star reviews.
Deal with drama privately, not online.

“When you write a book, it’s thirty percent writing and seventy percent promotion.”

Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery Killer Knots, in our December contest: http://bookloversbench.com/contest/

 

Final Words from #Ninc14

Final Advice for Writers from #Ninc14
Novelists, Inc. Conference St. Pete Beach Oct. 2014

To summarize the concluding talks from #Ninc14, here are the final points.

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If you have a lifeboat or collaborative team, specify your goals. Is it to increase sales or readership, or to reach bestseller status?

Series or related books sell the best. Make the first one $.99 so it can be called a bestseller as opposed to free.

Check to see if you have some rights back if not all, i.e. Do you have the rights for non-US territories, audio, translation rights?

Hire translators from the United States and not from other countries. If you hire somebody from outside the US, you will have to pay them royalties.

Don’t get discouraged. Just get more material out there. It’s easy to get distracted and overwhelmed. Once you’re making money, hire people to do everything.

It’s the technology age and you have to do social media, whether or not it’s in your comfort zone.

Ask your readers what they prefer in how they buy books. Do they pre-order?

Don’t just dip your toes in the brave new world of self-publishing. Jump in naked.

Don’t make decisions based on fear. Make it based on your intuition. Know what you are good at and what you need help with. What does success mean to you?

Get your titles out there. They don’t all have to be full-length novels.

Ask your publishing partners these questions: What can you do better than anyone else? What do you think I do well? How could I do better? What skills can you contribute? What market intelligence do you have that we can use together? What information do I have that you need, and for what purpose? What’s the best way we can add value for each other?

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Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery, Killer Knots, in our December contest: http://bookloversbench.com/contest/

 

 

iBooks Tips for Writers

Working with iBooks
Novelists, Inc. Conference St. Pete Beach Oct. 2014

iBooks

Representatives from iBooks spoke at the Ninc conference. They said their readers like free ebooks, so Apple offers the first free in series promotion. Their readers are also willing to pay more for a book so don’t be afraid to price higher.

Pre-orders count double toward your sales ranking—when a pre-order comes in and when the book releases. You can do pre-orders up to one year before the book’s release. You can offer a sample of the story when the book is in pre-order. So Step One is to set the pre-order date, which is when the book is available for ordering. Step Two is to set the sales start date, when the book can be sent out.

iBook sales count on the USA Today list. iBooks are only allowed on five devices for one person. You should put your iBook links on your websites, Twitter, newsletter and elsewhere. For Twitter, use the hash tag #iBooks, not #iTunes.

It takes time to build readers on this platform. They recommend you have three books minimum in your series when you offer the first one free. In the back material, make sure you include links along with covers for your other books.

Make sure your name is readable on a thumb-sized cover. For the URL, take out the specific country, and the URL will redirect to the country of the buyer.

i.e. Take out the U.S. part from this link:
https://itunes.apple.com/us/artist/nancy-j.-cohen/id411505950?mt=11&uo=4&at=1l3vsrx

And it becomes this link that redirects to the buyer’s country. See if this works for you:
https://itunes.apple.com/artist/nancy-j.-cohen/id411505950?mt=11&uo=4&at=1l3vsrx

They can only link your series titles if the books are uploaded by the same publisher. So if the books come from different sources, they won’t be able to link the titles in a series. [NOTE This is no longer true. It doesn’t have to be the same publisher but be consistent with your series title in the Metadata for each book.]

You might want to join their Affiliate program so you can share in some of the revenue from sales.

iBooks is in 51 territories. The German market is huge. We need to think more globally. Apple has a strong worldwide presence. India will be an emerging market for ebooks.

Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery, Killer Knots, in our December contest: http://bookloversbench.com/contest/

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Cooking Class

My husband and I have always enjoyed taking cooking classes together. This time, we brought our grown children along. They were visiting for Thanksgiving weekend and we thought it would be a fun experience.

Here’s a recap of the weekend up until then: We enjoyed our traditional turkey dinner on Thanksgiving Day, followed by an evening of TV viewing wherein the ladies watched the Hallmark Channel and the guys watched sports. Friday morning, we ate breakfast out and then headed to Westfield Mall to shop at Dillards. Lunch followed at the Red Robin. Then we saw The Hunger Games: Mockingjay, Part 1. It kept your interest although the movie dragged out with too many close-ups. That evening, we ate out at J. Alexander. Saturday, my daughter and I indulged ourselves in nail treatments at the salon. Then we all took a walk at Volunteer Park on Sunrise Blvd.

Volunteer Park

Saturday at 6:30 found us at Aprons Cooking School inside our local Publix. If you have one near you, by all means go take a class. But bring an appetite. You’ll come away stuffed from all the delicious dishes you get to taste. You can choose either a Demo class, where you get to watch the chefs; or a Hands-On class where you do the work. I prefer the former at this stage in my life.

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Chefs Maggie and Wes poured us each a welcome drink, a Pinot Grigio. I liked this light white wine. Oh, did I tell you the title for tonight’s adventure? The class was called “Girl’s Night Out.” I called up in advance to make sure guys could attend. I told our family during the drive over. The guys took it in with a sense of humor. No matter; one of the chefs was male, and it was a small class so the title really didn’t matter.

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We began the night with a Walnut and Brie Strudel with Cranberry and Florida Citrus Jam. The strudel pieces looked like egg rolls, but they were lip-smacking good! This was my favorite of the evening and it was served with a Sauvignon Blanc wine.

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Next came crispy fried crab fritters, with the crab on the side for people allergic to seafood. “A slice and a slice equals a dice,” said the chefs as they demonstrated techniques. Served with an avocado remoulade, it hit the spot. Another winner. I liked the Chardonnay served with this dish.

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The entrée was a Caesar roasted swordfish with citrus roasted asparagus and a scoop of an orzo mixture on the side. A parmesan crisp added a decorative touch. Swordfish is a meaty variety with a fishy taste. I was surprised when the chefs said that tilapia, one of my favorites, has little nutritional value compared to other fish. Think I’ll stick with salmon. A different Chardonnay accompanied the seafood.

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Finally, for dessert we had red velvet cupcakes topped with cassis cream cheese. These melted in the mouth and so did the warm frosting. They’re unlike anything you’d buy in the store and are like a dessert from a gourmet restaurant, including the presentation. However, the ruby port wine served with this sweet was too strong for our taste.

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All in all, we had a great time and walked away a few pounds heavier and with a packet of recipes to try at home.

 

 

If Something Can Go Wrong, It Will

Our kids don’t often get time off from work to come home for Thanksgiving. This year, we are looking forward to having them here for a home cooked meal. Eagerly awaiting their visit, we decided to get a new Samsung stainless steel, French door refrigerator. Our beige one was years old and didn’t even have a water filter. A new one would be healthier with filtered water and would match the other appliances we have already replaced.

The delivery was scheduled for last Saturday, while I was at a bridal shower with my cousins.

Cousins Shower

We had a great time, and I drove home anticipating seeing our beautiful new Samsung refrigerator, assuming all had gone well with my husband in charge.

And here’s where things went afoul. He said the freezer temperature, set at 0 degrees, wasn’t dropping. It was staying steady around 68. Bad news.

By now it was dark out. I snatched the phone and called customer service for the Best Buy extended warranty. After ascertaining the appliance wasn’t in demo mode (where it lights up for store display but the cooling apparatus doesn’t work), the agent scheduled service for Tuesday morning.

Tuesday! This was an emergency. A brand new appliance wasn’t working properly, and it’s before a holiday. I have not bought a turkey for Thanksgiving yet. I dare not buy one until this problem is diagnosed. I have to tell you that we were disappointed in this delayed response.

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The green beans that were in the freezer defrosted and I tossed them out. Regarding all the appetizers I’d planned to serve our kids, we have cooked them and are eating them as we go–mini quiches, spinach and cheese stuffed mushrooms, parmesan potatoes and more. Thankfully, I hadn’t kept any large meat packages in the freezer.

Frozen Food

As for Thanksgiving, I’m afraid to get a turkey until the serviceman gives his verdict. I also want him to check the refrigeration unit to make sure that part is adequately cooling. I stuck a couple of wine bottles in there and they got cold, so hopefully that section is okay. Still, if we need a replacement, who knows when they’ll schedule it to arrive. After installation, it takes 24 hours for the appliance to get up to speed. I think I’d wait until after Thanksgiving so we don’t lose the stuff in the top section.

So after he tells me what’s what on Tuesday, I will either buy a fresh turkey, if any are left, or an already cooked turkey breast. We are fortunate to have one of those mini refrigerators in our laundry room, crammed with all our perishables from the old fridge. I could possibly make room for the poultry but not much else. As for the green bean casserole, I’ll get the beans from Winn Dixie on Thursday morning if available. I have the sweet potato ingredients and can make that from scratch on Thursday too. But then, where to put the leftovers?

We are unsettled by this disruption to our routine, not like after a hurricane when you might expect a power failure. You don’t expect a new machine to have a major failure. The Best Buy warranty service should have sent someone out immediately this morning instead of making us wait. Keep watch here, and I’ll let you know the outcome in the Comments section.

Hey, I can count this as one of my holiday disasters. The only other time something bad happened was when the dog ate my broccoli cheese casserole prior to a family gathering.

We’ll eat out if we have to for the rest of the weekend. Being together is what matters.

I hope YOUR Thanksgiving is a joyous one! And I thank each and every one of you for following my blog and supporting my work.

 

 

Author Collaborations

Author Collaborations
Novelists, Inc. Conference St. Pete Beach Oct. 2014

A collaboration might consist of a single book containing a bundle of novels or novellas by different authors. The main benefit is that more experienced authors will draw attention to newer authors. It’s a cost-effective way to produce a print version of shorter works. Promotional duties will be shared among the authors. And you can learn the indie publishing process along the way.

Consider the following in drawing up an agreeement:

Distribution of royalty: How will the money be split and on what basis?
Production costs: What will each author chip in?
Format: E-book? Print? Who decides?
Distribution channels: Who decides which book retailers/outlets?
Exit strategy: How can an author withdraw?
Termination date for bundle: When will it be taken off the market?
Who administers each vendor account? Ideally, each writer should have password access.
Will you set up an LLC or Corporation? This could protect against lawsuits.
Can a single author sell her book outside of the bundle, or does the bundle have exclusive rights?
Who coordinates promo efforts?
Who spends how much on publicity?
Who controls the bank account?
Who issues 1099’s or payroll expenses? Who keeps and distributes these records?
Will the group hire an accountant?
Who is the backup for the prime member?
Is the bank account accessible to other members? It should be.
Do members wish to see copies of receipts?
Who gets the vendor reports? Every author should get one.
Will each author forgo publishing new works within a certain period of time to avoid competition? Or will new works outside of the bundle be allowed without restriction?
Will the bundle be copyrighted? If so, who will register or own this copyright? The LLC or Corporation can own it if you have one. If a book bundle is copyrighted under a Corporation, you’ll want to mention that, upon dissolution, the copyright for each respective title is assigned to the individual authors.
Who owns the cover art? Who can use the cover art?
How will disputes be handled– through mediation, arbitration, or lawsuit? And in which state?
If your book is pirated, will it be dealt with or ignored? Who will be responsible?
Will you get media or publisher peril insurance? If you don’t have an LLC or Corporation, you can get this but it can be difficult to obtain.
Consider that if a bunch of books is written by different authors under one pseudonym, all the authors could be sued under that name.

An author spoke about her box set. She had a one-page letter of agreement with her partners. She advises you to determine your goals. Is it to hit a bestseller list? Or do you wish to raise publicity for your book? What is the term limit for your box set? How much will it be priced for? What are the consequences if one member wishes to withdraw? In her case, the person withdrawing would pay for reformatting unless more than half of the members wanted out. They decided who would report sales and when, who would collect money and pay them their portion. They decided that all members would make decisions together. They agreed on a price to pay for ads. Disbandment was set for 45 days after the book went on the market. One concern she mentioned is that if the person who manages the money puts funds into her personal account, who else has access?

Publishing each other’s work in a co-op is another type of collaboration. Book View Café was cited as an example.

Regarding box sets, you need to determine the order involved. The first and last titles are premium. Should they be listed alphabetically, or should the bestselling author get the top spot? Are you allowed to sell your books individually if they’re in a box set with other authors? Are they going to be backlist titles or new titles?

Thinking these things through and discussing them with your partners ahead of time will avoid conflict down the road.

Do you have any considerations to add?

 

Literary Estate Planning

Literary Estate Planning
Novelists, Inc. Conference St. Pete Beach Oct. 2014

Copyright is for life of the author plus 70 years. You have physical assets as well as digital assets. Be aware that it can be a violation of federal or criminal laws for friends or family members to take over your online accounts. Think about what happens not only when you die, but also if you become disabled.

If you’ve done nothing and you die, the state will have an intestate succession. The statute says who inherits your assets. Your options are to gift your intellectual property, copyrights, and physical assets in your will.

Your literary attorney can work as a consultant with your family estate lawyer. If you grant items to people in your will, the recipient gets everything. Who can step into your shoes when the time comes?

An alternative is to set up a legal or corporate entity. An LLC, S or C Corporation are the options. The corporate entity could have perpetual existence. If the Corporation owns the copyright, it can affect the term of copyright.You could make your children the shareholders. But then they would run the company. Can they manage it all in agreement with each other? A third choice, and the best one, is to create a trust. You can separate the management from the revenue. The trust would be managed for the benefit of your beneficiaries. You can assign one person as trustee to manage the following, which are examples only:

Published books
Unpublished manuscripts
Rights to hire editors and other ancillary help
Management of digital assets
Rights to negotiate contracts and subsidiary rights (as well as the right to refuse offers)

This allows your identity, as the author, to continue. The trustee does not have to be the beneficiary but then he should be compensated. There are tax consequences if the trustees are the beneficiaries. It’s also important for you to have an inventory. List your book titles, contracts, termination dates, agent information, revenue sources, and location of assets. Joint works need to be explained, and you should have a written agreement with collaborators. Consider contracts with cover designers. Do you own the covers to reuse as desired?

In a trust or will, it shouldn’t be so detailed as to list individual titles. It should be broader and more encompassing to cover intellectual property. Authorize the trustee to hire an agent, formatter, publicity person, cover designer, etc. Set up a procedure for beneficiaries to select new trustees so the trust can continue.

Any publisher will freeze your account upon your death. The executor needs to provide court documentation that he is authorized to collect money. But for digital property, this might not work. Federal laws make it difficult for a third party to take over your digital accounts. Only nine states have statutes to deal with this issue. So appoint a person in your will or trust to access and manage your digital accounts. You’ll also want a power of attorney in case you are disabled.

Put the bank account where your royalties go into your trust, and put the trust name on the bank account. For a DBA, put this in your will or trust as an asset to be passed on.

If you donate your materials to a library or school, talk to them to make sure they have adequate resources to preserve your collection.

Note: Any errors in this article are due to my interpretation. This post does not constitute legal advice. Please consult your own literary attorney for your personal situation.

Contest Alert

Last Day! Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors in our November contest: http://bookloversbench.com/contest/

1000 Thriller Giveaway: Enter to win a new book every week for a year: http://www.thebigthrill.org/1000-thrillers/

HANGING BY A HAIR is up for a Readers Choice BTS Red Carpet Book Award in the Mystery category. Check it out and vote here: http://btsemag.com/redcarpet/2014_ReadersChoice_Mystery.html