Promotion Checklist

Have you sold a book and now you’re panicking about what to do? Does the thought of book promotion strike terror into your writer’s heart? Here are some guidelines to get you started on the road to self-promotion. Always remember to be courteous, to avoid clogging the loops/tweets with your constant pronouncements, and to comment on other people’s posts in return. Don’t feel obligated to do everything mentioned here. Pick and choose what works best for you.

IMMEDIATELY UPON SIGNING CONTRACT:

Send press release to local newspapers and trade magazines. Copy any feature articles that result to editor and agent.
Send notices to alumni newsletters and professional organizations.
Solicit advance reviews/quotes from other authors.
Get professional photo taken or update photo.
Reserve your domain name or the domain name of your new series.
Announce the news on your website, blog, listserves, and social networks.
Send an email newsletter announcing the sale to all your mailing lists.
Post excerpts to raise interest.

4-6 MONTHS PRIOR TO PUB DATE:

Send galleys/ARCs/pdf copies to reviewers after making personal contact.
Reserve ad space in online or print sites.
Offer to write articles in trade magazines for issues matching pub date.
As soon as you get your book cover art, order business cards, printed promo materials, and swag.
Design video trailer.
Solicit booksignings and speaking engagements at writers groups, community clubs, conferences, and libraries.
Add cover and blurb to your online sites.
Design contests for the next few months leading up to Release Day.
Solicit blog tour hosts and determine topics.
Look for niche marketing opportunities.

2 MONTHS AHEAD:

Send press release with signing dates to local newspapers.
Load video trailer and add links to all your sites.
Update mailing lists. Send email newsletter to booksellers and librarians.
Write all the blogs for your virtual tour and match topics with hosts. Post your schedule online.
Determine upcoming contest prizes and giveaways.
Decide what to do for a book launch party.
Send promo materials to conferences for goody bags or promo tables.

1 MONTH AHEAD:

As soon as the book appears for pre-order online, add the buy link to all your sites.
Add the book to Goodreads and post giveaway.
Create a “Meet the Author” poster for book events.
Set Google alert for title.
Verify dates with booksellers/conference organizers for events and check that books will be in on time.
Send email newsletter to readers, including signing dates.
Send copies of book reviews, feature articles, and promo schedule to editor/publicist. Remember to promote yourself to your publisher.

RELEASE DAY!

Have a party, run contests and giveaways, offer a Q&A session, and celebrate!

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Time, money, and energy are considerations when planning your promotional campaign. Choose what’s reasonable for you to accomplish, and remember that family takes priority, writing comes next, and all else is a bonus. The above suggestions aren’t written in stone. Some items you may be able to do sooner and some may come later. You’ll eventually work out your own rhythm. Do as much or as little as is comfortable at your level, and good luck!

Orlando Revisited

We just returned from another weekend in Orlando, Florida. It was hot but not so bad early in the morning when we went for our daily stroll. It’s a peaceful scene at the lake by our condo.

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On Saturday, we visited Baldwin Park to view the lake there and the main street with its restaurants and boutiques. We had lunch in Chi Pan Asian and walked around. Baldwin Park is a quiet enclave with upscale residences in the middle of Orlando.

Baldwin Park
Lake at Baldwin Park
Mexican Restaurant
Mexican Restaurant
Chi Asian
Chi Pan Asian

The next day, we drove to Disney’s Boardwalk Resort to have lunch in one of their numerous restaurant, a brewery/grill, and then we walked all the way around the lake by the Yacht and Beach Club resorts. We could see the Dolphin and Swan hotels, too. We got back to our car just before a torrential downpour.

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Boardwalk View

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We celebrated our son’s birthday at Christini’s. Our eyebrows nearly dropped off when we saw the wine prices. $65 for a bottle of a Napa Cabernet. My husband looked it up later, and it lists $22 online. Clearly, this is where they make their money. They need it, too, as no less than five waiters in tuxedoes hovered around, refilling our water glasses and whisking our plates away if we put down a fork. An accordion player serenaded us, his instrument gleaming with mother-of-pearl keys. Fresh flowers sat in a glass vase on each table, covered with black cloths. It’s a very romantic atmosphere, great for special occasions and romance. But really, is ravioli and veal marsala with a polenta cake worth over $35 each? The Caesar and Caprese salads were excellent, and the main dishes were quite tasty. So was the crusty bread with a creamy eggplant dip. Umm, I’m getting hungry thinking about it. While we enjoyed our evening there, the bill for over $200 is one we probably won’t want to repeat any time soon. Fortunately, the next birthdays in the family are in September, which in Orlando is Magical Dining Month. You can get 3 course meals at fancy restaurants for $30 each. That’s a much better deal.

Christini
Christini’s
Caprese Salad
Caprese Salad
Veal Marsala
Veal Marsala

Also, please check out my blog post today over at The Kill Zone where I offer 6 Tips for File Management.

Booksigning Checklist

Are you a new author facing your first booksigning event? Or maybe you’re a seasoned player and you haven’t done one in a while. Here’s a checklist of what to bring. Some authors scatter chocolate kisses or other candy on the table, but I’ve found this practice only attracts children to snatch the candy. It doesn’t entice anyone to buy a book, but it does make your display look snappy. Always offer passersby a bookmark or other item. If they’re too intimated to check out your books now, they might read your material and order them later.  

Autographed by Author Stickers (optional; not all readers want a sticker on their signed book)

Book Cover of Next Release

Bookmarks

Books to Donate (optional; can be used for a library donation, for a door prize, or as a giveaway to audience members who ask questions)

Box of Books (for when you sell your own; otherwise keep in car trunk in case bookseller doesn’t come through)

Bottle of Water

Business Cards

Calculator (if you are selling your own books)

Camera (if you want pix of your event for your website, Facebook page, etc.)

Cash (if you are selling your own books)

Conference/Membership Brochures (to promote your local writing organizations)

Flyers/Brochures/Postcards   

Laptop or iPad (optional; to showcase your book video)

Mailing List Sign-up Sheet

Notice of Upcoming Appearances (in case they want to catch you at another event)

Poster (optional; ask your publisher for one or make your own)

Sharpie ultra fine point black ink permanent markers

Wheels (to carry boxes of books when you bring your own; look in luggage store for folding wheels)

Recent Reads

I haven’t posted any book reviews lately, although you can follow me on Goodreads to catch my reports. But people often ask writers what we like to read. So here are the books I finished in June.

THE SELECTION by Kiera Cass (Teen Fiction)                           The Selection
Thirty five girls are chosen to compete for the hand in marriage of handsome Prince Maxon in the land known as Illéa. America Singer, a musician and member of a lower caste, enters her name in the lottery after her crush Aspen casts her off. She doesn’t expect to get chosen and is surprised when her name is announced. Soon she journeys to the palace to meet the prince and appear in broadcasts with the other contestants. As she gets to know Maxon, her feelings for him blossom, but the Selection is marred by increasingly violent rebel attacks. What do the rebels want? Why does the king suppress the region’s history? And what’s America to do when Aspen joins the draft and shows up as a palace guard?

The world-building works in this novel that’s part fantasy and partly a take-off on reality shows. I believe it’s billed as the Hunger Games meets the Bachelor. Certainly, the gorgeous cover draws you in. As a reader, you quickly become invested in America’s happiness and wonder how she might help the country if she ends up as Maxon’s bride. But his choice isn’t made by the last page. You have to tune in to the sequel to continue the story and might find this tactic somewhat frustrating.

Accustomed to reading romance novels, I would have liked a conclusive ending. It disturbs me that I might have to read two more books to reach a finale, but I like the story enough that it might be worth the wait. I know how I would like this tale to end. I just wish it wouldn’t take three books to cross that finish line. Find on Amazon

TO SAY NOTHING OF THE DOG by Connie Willis (Time Travel Historical)
The Connie Willis books I’ve read have been complex stories that take place in dark times of global history. To the contrary, this title is more like a Shakespearean comedy of manners. It’s a twisted tale, hard to follow at first, seeming to wander aimlessly with silly incidents, until the story finally becomes more focused at least halfway through. Then my interest peaked but not so much in the beginning. Certainly I didn’t find it hilarious, more like amusing, and a cheerful diversion from Willis’s usual works. As always, her depiction of the era is vastly detailed and immersive. If you were to start with one of her books, though, I wouldn’t choose this one.  I think you need to be a fan to appreciate its absurdities, although some readers love this book the best. My favorites are Doomsday, Black Out, and All Clear. Find on Amazon

UTTERLY DEVOTED by Regina Scott (Regency Romance)
This pleasant Regency romance is a staple in the genre but the plot is a bit contrived. Left in the lurch by the rake Jareth Darby after he loved her and left her, Eloise denies his attraction when they meet again several years later. He is determined to reform himself and begs her forgiveness. To earn her regard, he promises to pass three tests, but neither of them count on falling in love. Can Eloise get over the past in order to accept her future? Find on Amazon

THE PRINCESS AND THE PEER by Tracy Anne Warren (Historical Romance)    The Princess and the Peer
When Princess Emmaline of Rosewald is told that she must marry for the political future of her country, she runs away to London for a last fling before bowing to duty. But she doesn’t anticipate the confusion and chaos that greets her in the big city, nor does she know what to do after her reticule is stolen. Adrift in strange territory, she accepts the offer of a stranger who comes to her assistance.

Nick Gregory, the Earl of Lyndhurst after his elder brother’s death, is still adjusting to his new title when he encounters the lovely wench in the street. Assuming her to be an unemployed governess by her refined manner, he offers shelter until she can contact her family. But as he gets to know Emma, his need for her grows. Emma reciprocates his affection, but she’s aware that their relationship must end. Duty calls, and she will not forsake her country. What she doesn’t anticipate is that Nick isn’t willing to give her up and will pursue her until she becomes his wife. Find on Amazon

ANGEL’S ADVOCATE by Mary Stanton (Mystery)
In this Beaufort & Company Mystery, attorney Brianna Winston-Beaufort accepts the case of a young woman accused of ripping off a Girl Scout selling cookies. But the girl’s troubles are minor compared to those of her recently deceased father, whose condemned soul pleads for Brianna’s assistance in celestial court. Was he murdered like he hinted, or did he die in a car crash as everyone believes? Did he become aware of shady goings-on among his associates, or was he a part of them? And how does poor Lindsey fit in? With one case in the temporal world and another in the realm of angels, how will Brie learn the truth? With the supernatural help of her friends and a couple of guardian dogs, she sets on the path to justice. Angel’s Advocate is a twisted tale of paranormal mystery with a dollop of Southern charm. Find on Amazon

Angel's Advocate (A Beaufort & Company Mystery)What are you reading these days?

Author Branding

As authors, we’re advised to promote our brand to readers. What does this mean? Think about your favorite writers. You know what kind of story you’re going to get when you pick up one of their books. It could be heartwarming characters, small town settings, or fast-paced thrills and chills. Or maybe it’s a recurring theme that strikes a chord within you. But if we’re the writer, how do we define our own brand?

Sometimes we have to wait until we’ve written a few books to see what reviewers say. We can glean an idea of how our stories affect readers by their responses. Or we might recognize the core story in each of our books, those defining elements that call to us. Or we can ask other people what they see in our work.

You’ll want to showcase your brand in several places:

Signature Line

This would be a tagline that goes under your name every time you send out an email or make a post on a listserve.

Website

You’ll want to deploy metatags that mention your branding elements. So tag yourself in the header and in perhaps a sub-header as well, and then in the body of your text.

Logo

Here’s an opportunity for a pictorial representation of what you write. You can even put your logo, along with your website URL, on T-shirts and such as contest prizes for your fans.

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In my opinion, deciding on a tagline—like a blurb for a book—is harder than writing the story. It’s especially difficult when you write in more than one genre.

So here we come to the point of this post. I need your help.

I’m having an identity crisis. When I post to a romance loop, my signature line says Warrior Prince: A Drift Lords Novel. When I post to a mystery loop, I say Shear Murder: A Bad Hair Day Mystery. But I need something that encompasses both the genres I write. For example, my website says Author of Mystery and Romance. (Should I have a sub-header? And if so, what should it say?)

In other words, I need a new tagline.

Here’s my current signature, when I’m not using an actual book title:

Nancy J. Cohen
Romance and Mystery
Where passion & danger collide

I could change it to:

Author of Paranormal Romance and Humorous Mysteries
This one is good, but what if I write a new mystery that isn’t funny? My agent cautioned me against being too specific. Too narrow of a brand can box you in.

Here are some other suggestions. Quotes come from reviews. Please let me know which ones you like the best!!! I need a zippy tagline that reflects both the genres I write. Or make up your own combination and let’s hear it!

Sassy Sleuths, Sizzling Passion, and Suspense
Tales of Mystery, Romance, & Otherworldly Adventure
Tales of Murder, Love, & Laughter
Fun, fast-paced Florida mysteries and paranormal romance
Fast-paced humorous mysteries and paranormal romance
Hot heroes and sassy heroines mixed with intrigue and murder
Author of Paranormal Romance and Fun, Fast-Paced Mysteries
“Murder, Mayhem, Humor and Romance”
“Humor, Romance and Mystery”
“Humor, Action and Passion”
“Fun, entertaining, out of this world reads”
“Amazing heroines, sexy heroes, lovable sub-characters”
“Great characters, strong storylines…”
“Strong, sexy heroes, ….”
SciFi/Fantasy Romance and Fabulous Florida Mysteries

As for a logo, do you have any suggestions for an image that would combine the types of books I write? Murder mysteries and sci-fi/fantasy romance with paranormal elements (note that my new series takes place on Earth).

What would catch your attention? And feel free to share your tagline here.

Booksigning at an Indie

We’ve all had booksignings where no one shows up. So it was a fabulous surprise last weekend as I approached www.bandlbooks.com in Altamonte Springs, FL to see a row of readers lined up to enter the store! My jaw nearly dropped off my face. When had I ever last seen such enthusiasm, and for the dying breed of dead tree books, no less?

The staff welcomed all the eleven or so authors participating in the signing with our tables all set up, books laid out in front of our spots, and even a little gift package for each of us. They had fruit punch and water bottles and cake with our book covers. You have to understand…it’s rare to get a reception like this so I appreciated it all the more. Independent bookstores should be cherished while they still exist. Nowhere else can you find such a variety of choices to peruse in person.

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Readers crowded the store but I relished the crush. They snatched up armfuls of books to take to the cash register. People came up to me who didn’t know my work and asked me about my books. Usually our brief dialogue convinced them to try either one of my romances or my mysteries. For two hours, we smiled, chatted, signed books, and had a great time. Many thanks to the store proprietors for sponsoring this popular event and for keeping readers enthralled with print books in this digital age. Of course my hardcovers didn’t sell as well as my paperbacks but that’s always the case. I hope that, down the road, I’ll be able to offer Shear Murder in other formats to my readers. Meanwhile, if you’re in the area, drop by this indie bookstore, browse the shelves of new and used books, and give them your wholehearted support.

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Altamonte3

Altamonte

Later that evening, I relaxed at the Elephant Bar with my family. I had a Mai Tai and shrimp with noodles. It was a relaxing end to an exciting day.

Shrimp Noodles

NancyDrink

Star Wars Weekends

I’m taking a well-deserved break from writing to play in Orlando, visit family, and participate later today in a multi-author booksigning at B&L Books in Altamonte Springs.

Meanwhile, we visited Disney’s Hollywood Studios. We took a stroll around, having been on most of the rides on previous stopovers, ate lunch (a really good pressed turkey and cheese and sweet red pepper sandwich on multi-grain bread), and rode on The Great Movie Ride. I wish they’d update this attraction. I know it’s supposed to show classic films but it could use some nods to modern times.

A surprise came with a daily parade. As this month is Star Wars Weekends (or is it Star Tours, as per the ride?), the parade consisted of characters from the films. I’m not a parade enthusiast, but these costumes were wonderfully like the movies.

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Tips for Entertaining

How do you entertain for a crowd? It’s best to be well organized and to do as much ahead of time as you can. Here are a few tips to get you started:

· Determine your guest list
· Decide upon a party theme
· Send invitations

On Memorial Day weekend, we had some writer friends over. Counting our family members, we had about 16 people total. I wrote the menu after we sent out email invitations.

MEMORIAL DAY MENU

Appetizers: Spinach Artichoke Dip, *Eggplant Appetizer, Lobster Spread, *Swedish Meatballs, *Stuffed Mushrooms, Cheese Cubes, Crackers, Chips

Buffet Dinner: Sliced turkey, corn beef, and turkey pastrami platter from TooJay’s, Potato Salad, Cole Slaw, *Corn Barley Salad, Chicken Greek Pasta Salad, Tuna Salad, Sliced Rye and Challah Breads, Olives & Pickles, Veggie Platter

Desserts: Carrot Cake, Oatmeal Chocolate Cranberry Bars, *Wine Cake, Fruit Salad

Recipes for the starred items can be found on my Website.

Stuffed Mushrooms
Stuffed Mushrooms
Barley Corn Salad
Barley Corn Salad
Wine Cake
Wine Cake

· Choose your menu
· Make a grocery list
· Shop for non-perishables

A few days before the event,
· Take out your serving platters and utensils
· Label each serving dish with the intended item
· Set the table(s), including centerpieces, the day before
· Put out candles and do last minute cleaning
· Decide upon background music, if any

Food Labels
Labeling the Dishes for Easy Filling

Labeling the serving dishes saves time so I can spoon out the food quickly into predetermined platters and bowls. You also won’t have to go hunting at the last minute for those extra serving plates.

· Prepare foods the day before the event when possible. Otherwise, get an early start the event day so you’ll have plenty of time to rest up, shower, and get dressed.
· When guests arrive, offer them a drink and point out where they can get food. Introduce guests to each other. Then relax and enjoy yourself!

Writers
Allison Chase, Cynthia Thomason, Zelda Benjamin, Sharon Hartley (seated), Karen Kendall, Nancy Cohen, Lynn Byer

Mixing Romance and Murder

Malice Domestic Conference: The New Nick and Noras: Mixing Romance and Murder

Sunday morning at Malice started out with the Sisters in Crime Breakfast. It was a lovely affair where I met new friends. The Board was introduced and volunteers were thanked for their efforts throughout the year.

Nancy Cohen, Ann Parker, Nancy G. West

 

Following this event, I attended the workshop titled above. Moderated by Stephanie Evans, the panel included Kathleen Ernst, Christina Freeburn, Barbara Graham, Elizabeth J. Duncan, and Kate Carlisle. Following are the questions posed by the moderator. Disclaimer: These interpretations are based on my notes and the paraphrasing is accurate to the best of my ability.

How does danger affect the relationship?

Kathleen: Her characters are a detective and a park curator. Danger reveals a new side to each character, i.e. protectiveness of the hero and a broken heart in the heroine’s past. Also it shows that the heroine doesn’t crumple in the face of danger. Chris says danger in her stories brings her couple back together. They have to work to restart their relationship. Barbara says her hero is the sheriff. “Danger finds you no matter where or who you are. Thing happen.” Hers is a loving couple. “Every day, if it’s the last one, it’s a good one.” Elizabeth’s hero is a police officer. He overrides his training and instincts to put the heroine ahead. In Kate’s story, the woman is a suspect but the hero grows to protect her. Danger heightens the sexual tension between them.

Does your couple need or seek out danger? If it wasn’t there, what else would they need?

Kate says her couple wasn’t brought together by murder but that murder found them. Her heroine is open, free, loving. Her hero is a James Bond, by-the-book type. He feels fear for her safety. Elizabeth’s hero is an inspector who wants a quiet, peaceful life away from work. He warns the heroine away from every case, but she’s curious and can’t leave it alone. He’s unable to keep his work separate from her. Barbara’s heroine listens to gossip and lets the hero do the detecting. They’d like to have a normal life. Chris: Finding people who need protection is their purpose. They each possess a strong protective instinct but in different ways. They are willing to take risks so that others can have a better chance at life. Kathleen’s hero doesn’t want the heroine involved but he needs the info she can provide, so she gets sucked into the situation. They each define danger differently. Solitude and wilderness don’t frighten her when she goes to a deserted island to restore a lighthouse, but he’s concerned about the isolation. So they define danger differently.

How do you work in the lightness and levity of romance with the darkness of murder?

Chris’s romances are more inspirational so they’re not graphic. The couple was married but the marriage ended over guilt from her sister’s death. Dark issues and pain are involved and they have to work out these problems. Elizabeth: Her heroine was a witness that the hero interviewed and subsequently liked, so their romance progresses slowly. In her stories, the romance offers comfort and security for people in their 50s, so it’s a different angle. Kate also writes romance for Harlequin. “A good romance has heavy conflict so I don’t consider that part to be light even though I don’t write dark, deep mysteries.” She adds humor in other ways like with secondary characters. Kathleen has an inner plot or personal conflict that affects the outer plot. Barbara has a married couple who are loyal and faithful to each other. Tender moments enter into the story on occasion.

For the cozy genre, what do you use to create the mood for sex?

In Kathleen’s stories, the relationship is progressing slowly. She says the power of suggestion can be incredibly sexy and better than spelling things out on the page. Chris’s couple needs to rebuild trust in their relationship. It’s more about caring and the “little things” the couple does for each other. Barbara’s characters long for each other when they’re apart. She agrees that it’s the little things, too. Elizabeth says intimacy can be pretty sexy, more so than overt sexuality. Her hero thinks about the heroine often. “It’s more about love than sex, but they’re inching toward it.” In Kate’s mysteries, nothing is overt. “Little moments are sweet but they can’t stop to consider them because they have to solve the crime.” You get the feeling that the relationship is growing.

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I took a break after this panel, skipping some of the events and going out to lunch with family until the Agatha Tea later that afternoon. If I’d known we would be served little sandwiches, scones, cheese and fruit, I wouldn’t have eaten so much earlier! This final event was well attended and then it was time to say goodbye.

Elizabeth Zelvin
Carole Nelson Douglas and Nancy Cohen

Our drive home was uneventful except for a stop at a historic house in South Carolina and a couple of country stores where we bought Peach cider, pecan meal (ground pecans—great for coating tilapia before frying), cinnamon honey, and peach jam.

Historical Museum House

     

Front View
Magnolias in Bloom

     

250 year old live oak
Stone gator at foot of tree
Face in the Tree! Is it the tree god from Warrior Prince?

 

Writing Southern Mysteries

Malice Domestic Conference: Writing Southern Mysteries

Saturday morning at the Malice Domestic conference in Bethesda began with a New Authors Breakfast wherein two dozen newly published authors spoke briefly about their works. It was a great way to get to know these newbies and to discover interesting reads.

Writers’ conferences are often more about networking than attending workshops, but I did manage to attend three sessions. One of them was for writers by “The Poison Lady” on how to kill people using alcohol. I won’t be repeating that information here, but I’ll tell you about the other two panels for fans.

Early in the day, I greeted Dana Cameron, Charlaine Harris, Ellen Byerrum, Joanna Campbell Slan, and Neil Plakcy, among other writer friends. Besides Neil, Joanna and myself, Elaine Viets and Deborah Sharp were present from Florida MWA. We discussed marketing ideas and met new readers. I was able to display my promo materials in the hospitality suite, peruse the silent auction items, and greet booksellers in the dealers’ room.

Nancy Cohen and Dana Cameron
Nancy Cohen and Dana Cameron
Live Auction
Live Auction
Ellen Byerrum and Hank Phillippi Ryan
Ellen Byerrum and Hank Phillippi Ryan
Southern Mysteries Panelists

The first workshop I attended was on Southern Mysteries. Panelists were Sandra Parshall, moderator, whose mysteries are set in Virginia. Lisa Wysocky sets her series around horses. Erika Chase’s books are set in Alabama. Leann Sweeney’s cat mysteries take place in South Carolina. Christy Fifield’s haunted shop series is located in Florida. And Miranda James (aka Dean James) writes about a male librarian in Mississippi. Following are the questions posed by the moderator. Disclaimer: These interpretations are based on my notes and the paraphrasing is accurate to the best of my ability.

What is your personal connection to the South?

Miranda grew up in Mississippi in generations of farmers. He moved to Houston and went to grad school and became a librarian. Christy married a Southerner whose family comes from Alabama. Leann went to where her husband’s job took them to Texas and hopes to move to South Carolina someday. Erika loves horses and was captivated by Southern culture. Lisa moved to the South and also loves horses. “Characters in the South are wonderful fodder for mysteries.”

What is special about the South?

Leann: “What’s so wonderful about the South is there are all these secrets.” People are very polite and courteous, and they use indirect routes of speech as opposed to Northerners who say what they mean. Miranda: People in the South beat around the bush when speaking. “How many of you know the two meanings of ‘Bless your heart’?” It’s all in how you say it. Lisa: “History in the South is so much more fascinating than in the North.” Erika: “The word southern conjures the imagination, as in southern lady or southern gentleman.”

Tell us about your settings.

Lisa’s books are set in Tennessee where “many eccentric people live.” Christy’s stories are set in a small Florida town dependent on tourism. She loves the Florida Panhandle. Sandra’s mysteries take place in Virginia, while Miranda’s are set in Mississippi. Leann favors South Carolina, and Erika’s stories are centered in Alabama. Quite a variety!

How do you deal with darker issues?

Lisa approached the theme of child neglect with humor so that the humor balances the darkness. Erika doesn’t deal with any Gothic themes beyond murder. She says secrets from the past affect her characters, who help each other through them. Leann says her editor helps her balance the light and the dark. “Secrets are dangerous, and I want the reader to feel that tension throughout the book.” She often deals with dysfunctional family issues.

Christy has a main character who is a ghost. Another character is the ghost’s acquaintance, and their relationship goes back to a more turbulent time in history. She indicates how racial relationships in the South are still a fact of life there. It’s tough to balance those elements with the lightness of a cozy. Miranda likes to make the reader forget about their problems when reading his books. So he aims for a balance between real southern issues and a lighter mystery.

How do you include accents?

Miranda offers colloquial expressions and rhythm of speech instead of heavily accented speech which can be distracting to the reader. She says to be aware that certain words may be used differently. For example, do the people in a locale say cellar or basement? Erika says the flavor of interactions is more important than the words themselves.

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Later that afternoon, I was on a panel called Living with the Seven Deadly Sins: Mysteries as Modern Morality Plays. Moderated by Art Taylor, our panel included R. J. Hartlick, Carolyn Hart, Tracy Kiely, Margaret Maron, and myself. I discussed the value of relationships among the characters in a mystery and how that’s the focus of my stories. We joined other afternoon panelists at a booksigning later.

Lisa Wysocky, Maggie Toussaint, Nancy Cohen
Nancy and Tracy Kiely
Lorna Barrett and Nancy Cohen
Nancy Cohen and Jacqueline Corcoran

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Saturday night, we attended the Agatha Awards Banquet. I didn’t take pix here, too many people, and it was a long evening.

Coming Next: The New Nick and Noras: Mixing Romance and Murder