Nancy's Notes From Florida

Book Promotion Countdown
May 29, 2015

Have you sold a book and now you’re panicking about what to do? Does the thought of book promotion strike terror into your writer’s heart? Here are some guidelines to keep you straight on the road to self-promotion. Or if you are a seasoned author, use it as a quick checklist of things to do. Always remember to be courteous, to avoid clogging the loops with your constant pronouncements, and to comment on other people’s posts in return. Don’t feel obliged to do everything mentioned here. Select what works best for you.

IMMEDIATELY UPON SIGNING CONTRACT

Send a press release to local media with an angle that will interest them.
Send notices to alumni newsletters and professional organizations, if appropriate.
Solicit cover quotes from other authors.
Get a professional photo taken or consider updating your photo.
If you’re a new author, reserve your domain name and the domain name for your series.
Create a website or update your landing page with your book sale news.
Announce the sale on your social media sites.
Send an email newsletter announcing the sale to your mailing lists.

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4-6 MONTHS PRIOR TO PUB DATE

Send advance reading copies (ARCs) to book bloggers and reviewers after making personal contact. Some sites online allow you to fill in a review request form and upload a pdf copy.
Notify booksellers and librarians about your upcoming release.
Reserve ad space in trade journals, e-magazines, and online reader sites.
Offer to write articles in trade magazines for issues matching your pub date.
As soon as you get your book cover art, order printed promo materials.
Do a Cover Reveal as an Event. You may want to time it to when your book goes on pre-sale.
Design video trailer. Some of your blog tour hosts may ask for this link along with book data.
Contact bookstores to schedule events. Offer to be a speaker at writers’ groups, community clubs, conferences, and libraries. Schedule live radio interviews for release month.
Arrange for a virtual blog tour. Hire a company or solicit blog tour hosts on your own.

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2-4 MONTHS AHEAD

As soon as the book appears for pre-order online, add the buy link to all your sites.
Send a press release with signing dates to local media.
Load video book trailer and add links to all your sites.
Write the blogs for your virtual tour and match topics with hosts. Post your schedule online.
Decide what to do for a book launch party. Schedule it as an Event on all your sites.
Run giveaways of your ARCs on Goodreads and LibraryThing.
Order swag materials for conferences.
Look for niche marketing opportunities.

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1-2 MONTHS AHEAD

Contact booksellers and event organizers to verify your appearances and to make sure they’ll have your books in time.
Send email newsletter to readers, including signing dates, blog tour schedule, contests, and pre-order information.
Send promo materials or swag to conferences for goody bags or promo tables.
Set a virtual book launch party date and list it as an Event.
Prepare your newsletter and giveaways to coincide with the launch date.
Update websites with reviews as you receive them.
Write a page full of tweets and Facebook posts so you have them ready to go announcing your book launch. Do earlier if your book is available for pre-order. Include quotes from reviews when you get them.
Write a book club discussion guide if you want to have one available.
Post excerpts on social media to raise interest. Put your first chapter on your website.
Remember to promote yourself to your publisher. Send them copies of book reviews, feature articles, and promo events.

RELEASE DAY!

Send out a newsletter to your readers announcing the launch and inviting them to join your online party and enter your giveaways.
Announce the release on all your social media sites and online forums. Schedule tweets to run all day. You can schedule Facebook posts ahead of time on your author page.
Don’t forget to thank your blog hosts and respond to comments.
Go out and celebrate!

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Time, budget, and energy are considerations when planning your promotional campaign. Choose what’s reasonable for you to accomplish, and remember that family takes priority, writing comes next, and all else is a bonus. The above suggestions aren’t written in stone. Some items you may be able to do sooner and some may come later. You’ll eventually work out your own rhythm. Do as much or as little as is comfortable at your level.

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Marketing is what I’m spending all my time on these days. I am readying to launch my revised Author’s Edition of Body Wave in June, and I’m working on the release campaign for Peril by Ponytail coming in September. And by the way, I have some ARCs available for my 12th Bad Hair Day mystery.

If you are a book blogger or have a review site, and you’d like to be considered for an advance copy of Peril by Ponytail, please query me privately. Reviews would be appreciated on Amazon, Goodreads, and BN as well.

 


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Epcot at Disney World
May 19, 2015

We discover something new each time we visit a Disney theme park. On this occasion, we were strolling by Test Track at Epcot when I noticed a new kiosk selling a variety of grilled cheese sandwiches, tomato basil soup, and salads. My mouth watered, but it was too early for lunch. Test Track is on the side to the left when you enter the park. It’s near Mission: SPACE and Universe of Energy.

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So we headed over to The Land pavilion and one of my favorite rides. Living with the Land is sedate but educational as you learn about agriculture and modern methods of growing crops. Their vegetables and fruits always look perfect in the greenhouse section.

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The fish being farmed in tanks is what inspired me to learn about tilapia for Body Wave, book #4 in the Bad Hair Day Mysteries (soon to be available in a revised Author’s Edition). Marla visits a tilapia grower who is a suspect and lives near Tarpon Springs. This was based on my visit to the Nova Southeastern University Aquaculture Research Center in Davie, FL. Now tilapia is a staple on my home menu.

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It’s amazing how vegetables can be grown using drip methods of irrigation. But what I miss the most is the “Listen to the Land” song that was eliminated from this ride. I wish they’d bring it back.

From here we ventured over to Imagination, where we discovered a sneak preview of the upcoming film, Tomorrowland. This was in the theater that formerly housed Captain E-O. The Kodak pre-show was gone as well. I wonder what they will replace these with when Tomorrowland debuts in theaters. The snippet was awesome and I can’t wait to see the movie.

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We walked around World Showcase, admiring the flowers and plant displays, and eating lunch at the Japanese grill. The chicken teriyaki dish was tasty but it was mostly chicken and rice and not much vegetables. We walked from here toward Norway. The new Frozen ride to replace Maelstrom isn’t open yet. Looks like it’ll be a while as there isn’t any signage. It was too hot out for much else so we headed back to our condo to rest. That’s the advantage of being annual passholders.

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Tupperware Headquarters
May 18, 2015

Do you remember Tupperware Home Parties? On our way into Orlando, we visited Tupperware Brands Global Headquarters at 14901 South Orange Blossom Trail, Orlando, FL 32837.

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We’d passed the campus innumerable times, and I’d always been curious to stop by. We entered through the impressive front entrance into one of several white buildings, gave our purpose to the receptionist, and received visitor passes. From here we entered a modern museum section that describes the history of Tupperware and the people who made it happen, including inventor Earl Tupper. One of the first female business executives, a woman named Brownie Wise, arose from this company that originated in 1946. A panoramic screen shows historical images while display cases highlight past products. Lo and behold, I discovered my green bowl inside one of them. I still have it, and it’s in great condition. Yes, this stuff is durable. It might be expensive, but it lasts for years.

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After passing through the museum section, we entered the store with its array of colorful products. I bought a set of bowls to replace my ancient ones and some other doodads. Tupperware even sells cosmetics now. This is a fun excursion if you’re in the area and looking for something new to do. And it’s just down the road from Gatorland.

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Contest Alert!
Enter May 7– 21 to win a signed copy of bestselling author Joanna Campbell Slan’s historical mystery, Death of a Dowager, and a $15 FANDANGO gift card to enjoy a movie this summer. Two runners-up will each win an ebook copy of Hair Raiser (Bad Hair Day Mystery #2). https://nancyjcohen.com/fun-stuff/contest/

Enter May 4-18 to win a $25 Amazon/BN gift card from Booklover’s Bench http://bookloversbench.com/contest/ Check out our other features, including a weekly giveaway, while you’re there.


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Washington D.C.
May 13, 2015

We took the Metro into D.C. on my one spare day after Malice concluded. Here we visited the National Museum of Natural History. They had an ocean exhibit that I didn’t remember from a prior trip there, so we started in this section and read about the key role the oceans play on our planet.

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From there, we entered the Mammal section. We strolled through there until lunch, which we ate in the downstairs cafeteria. Then we aimed toward the top floor and the rocks and minerals collections. I love this part. It’s fascinating to me to see the enormous variety of gemstones and other minerals and how they’re wrenched from the earth. The jewels had me gaping in admiration. I have to admit it had me longing for a jewelry store. But photos are the only things I brought home.

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I dashed through the dinosaurs and mummies, a very brief section that doesn’t begin to compare with the Egyptian exhibit in New York’s Metropolitan Museum of Art. Too tired to go any further, we strolled outside to view the Washington Monument on one side and the Capitol building on the other. All of the structures here are so impressive, including the IRS building. It had a sign for Visitors, so we went inside, but a guard told us it wasn’t open to the public. We stopped over at the Air and Space museum but were too worn out to go far. It was nice getting out for a day of sightseeing after being at two business events.

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We met family for dinner in Cleveland Park at Medium Rare. It has a fixed price menu that includes crusty bread, a salad, steak and French fries. The next day we caught our flight home.

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See all the photos here (and Like the page while there): https://www.facebook.com/NancyJCohenAuthor

Contest Alert!
Enter my May Madness contest May 7– 21 to win a signed copy of bestselling author Joanna Campbell Slan’s historical mystery, Death of a Dowager, and a $15 FANDANGO gift card to enjoy a movie this summer. Two runners-up will each win an ebook copy of Hair Raiser (Bad Hair Day Mystery #2). https://nancyjcohen.com/fun-stuff/contest/

Enter May 4-18 to win a $25 Amazon/BN gift card from Booklover’s Bench http://bookloversbench.com/contest/ Check out our other features, including a weekly giveaway, while you’re there.


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New York City
May 11, 2015

In Manhattan last Wednesday, we strolled up Fifth Avenue, across Rockefeller Center, and down Broadway to Times Square. From here we passed by Bryant Park and the New York Public Library and back to Grand Central Station.

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The Hyatt Grand Central was a great location on 42nd Street. Across the street was the Central Café where I had one of the best bagels ever along with smoked salmon.

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We discovered Two Boots in a hidden nook inside Grand Central. I liked their pizza with its crisp crust. We explored the food court and the fresh market in this interior maze of corridors with hordes of people rushing to their destinations with determined expressions. It’s a frenzied city with a hectic pace. I liked the Hale & Hearty soup chain. Their soups are the best and very filling. It’s enough for a meal. And pastries are everywhere—fresh croissants in butter, chocolate, and almond varieties; apple Danish; big cookies. Street vendors abound. Naturally, we had to try a kosher hot dog along the way. Do you see a pattern here? I tend to define a city by its food.

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We took a taxi to Penn Station, the first time we’d been in this madhouse. The directions inside aren’t clear so we stumbled around trying to figure out what to do. As we were early for our train to Union Station in D.C., we entered the waiting lounge. Here we took turns exploring the shops and cafes lining the corridors, and I bought us a sandwich at a deli to keep for lunch. Finally, about 15 minutes before departure, the overhead screens lit up with the Track Number. After a bit of scrutiny, we found the proper escalator and trundled down to the train. Here it was a free-for-all for a seat. You scramble onto a car hauling your luggage and grab a vacant space. The seats were quite comfortable, with outlets for electronics and tray tables like on an airline. Cars ahead had card tables for patrons who wished to work on their laptops and a café car that sold snacks.

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This train was a lot smoother than the autotrain we’d taken from Sanford, FL to Lorton, VA. It was a pleasant ride with the scenery rolling by as we passed through New Jersey and Delaware on the way south. I wish our country kept up the rails and encouraged train travel like in Europe. It’s an adventure, and one we don’t get often enough. As we arrived at Union Station, we grabbed our luggage and joined the rush to the exit. We could have taken the Metro to Bethesda but not with all our suitcases, so we hailed a cab.

Coming Next: Malice Domestic

See all the photos here (and Like the page while there): https://www.facebook.com/NancyJCohenAuthor

Contest Alert!

Enter my May Madness contest May 7– 21 to win a signed copy of bestselling author Joanna Campbell Slan’s historical mystery, Death of a Dowager, and a $15 FANDANGO gift card to enjoy a movie this summer. Two runners-up will each win an ebook copy of Hair Raiser (Bad Hair Day Mystery #2). https://nancyjcohen.com/fun-stuff/contest/

Enter May 4-18 to win a $25 Amazon/BN gift card from Booklover’s Bench http://bookloversbench.com/contest/ Check out our other features, including a weekly giveaway, while you’re there.

 


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