SleuthFest – Day 1

SleuthFest 2018 began on March 1, 2018 with “Third Degree” Thursday and a full day of writing workshops at this premier mystery writers’ conference held in Boca Raton, Florida. I arrived in time to give my presentation on “Developing a Mystery Series.” It was well attended and attendees asked a lot of good questions. That afternoon, I did my stint at the registration desk while greeting old friends and making new ones. In the middle photo is Steve Brown and Jeffrey Philips. Then to the right is Marty Ambrose with me and Michael L. Joy.

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Panelists from earlier that day had a booksigning in front of the on-site bookstore run by Murder on the Beach. We had the chance to buy raffle tickets from the boa ladies. Here I am with James R. Benn and Hallie Ephron.

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After a welcome speech by conference co-chairs Michael L. Joy and Victoria Landis, we heard guest publisher Neil Nyren from G.P. Putnam’s Sons give his presentation on “Myths and Truths, Part IV.”

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Thursday evening provided an occasion to eat dinner in the lobby for those of us not attending the SleuthFest 101 banquet dinner. A mystery trivia game followed. On the left are Ann Meier, Vincent H. O’Neill, and Susan Brandt. To the right with me are Kell Levendorf  and Dr. Chris Jackson.

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 You can view more photos on my Facebook page. Look for the SleuthFest 2018 album.

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Book Marketing

SleuthFest 2018 was a great conference for mystery writers and fans. One of the first workshops I attended was given by book publicist Maryglenn McCombs. These are the points I took away from this workshop on marketing. Any mistakes are due to my misinterpretation.

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Reasons why readers buy books:

Placement (i.e. in library or on bookstore display or in airport store)
Physical Product
Online Exposure
Direct Email
Advertising
In-Person Appearance
Interest in Topic or Setting
Need for Entertainment
Author Endorsements
Hand Sales by a Bookseller
Reader Recommendations
Media such as blogs, radio, interviews, etc.

Public Relations is only one component in selling books. A publicist’s job is to create awareness of your book. But there’s no guarantee that you’ll get media coverage.

Why your book might not be selling:

You’re not meeting the above requirements
Not wide enough cast of promotional efforts
Trying to do too much at once
No advance planning
Product isn’t professional
Cover isn’t appealing
Too much “buy my book” social media
You’re offensive on social media (i.e. talking politics or using bad language)
Book is overpriced
Not targeting your audience
You get a great review and don’t share or promote it. But make sure you have permission first.
Your book doesn’t have any endorsements.
You aren’t doing signings and appearances. Look for non-traditional outlets.
Writing/editing needs improvement
Bad cover copy

What does not work:

Radio tours, with a few exceptions like Authors on the Air
Lengthy book tours
Purchased editorial ads
Purchased reviews
“Buy my book” social media tactics
Book trailers
Swag
Gimmicks such as dressing in costume for an appearance

These may work or not:

Street teams
Soliciting Amazon reviewers
Facebook ads

What works:

Major media coverage
Attending conferences
Print media
Launch parties
Steady media coverage over time
Personal contact with booksellers
Finding your superfans
BookBub ads/deals
Starred reviews
Winning awards
Big author endorsements
Making the “Best of” lists
Getting into Gift Guides
Writing a Great Book
Having a Professional Product

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Holding Patterns

Holding Patterns

Sometimes as writers, we have to wait on others to progress with our current works in progress. When you are waiting for the copy edits from your traditional publisher, for example, is one instance of this. We play the waiting game when we send in submissions, anticipate our advance reading copies, or expect our edits to come any day. It’s part of the game. What you need to do during this time of inactivity is to either work on your next project or focus on marketing strategies.

As part of my goals for this year as mentioned in an earlier post, I plan to have five releases. Two of these objectives have been met. Silver Serenade came out in a revised ebook edition and Died Blonde made a revised paperback debut. What about the rest?

I’m waiting on my developmental editor for Trimmed to Death, the next Bad Hair Day mystery.
I’m waiting on my narrator for the audiobook edition of Body Wave.
I’m waiting on my cover artist for the expanded second edition of Writing the Cozy Mystery.

Am I planning a marketing campaign for any of these projects or working on the next creative endeavor in the meantime? Sorry…but no. This break comes at a good time. Our daughter is getting married. My spare moments are taken up with researching bridal shower venues and mother-of-the-bride dresses. This is a big reason why you’re not hearing from me so much on this blog at present. If you like, I can discuss the restaurants we’ve visited and the beautiful dresses I’m seeing, but it’s not writing advice. It is life experience. Depends on which journey you want to read about here.

I’m not totally lazing about, however. I have been preparing three PowerPoint presentations for upcoming events. See my Appearances page if you wish to know where I’ll be speaking. And I’m revising Keeper of the Rings, an earlier science fiction romance. So I am still being productive even if it’s not on the three projects above.

Things are bound to get more intense as the nuptials get closer, so I might have to put off one of my planned releases until later in the year. A book release requires a lot of effort if you mean to send out review copies, write blogs for blog tours, plan launch parties, and more. And all of these three projects will require special attention in that way. So their releases will have to be spaced out accordingly.

What do you work on while you’re in a holding pattern for your current project?

 

Strengthen Your Chapter Endings

It’s imperative for pacing and suspense in your novel to keep the reader turning pages. We’ve discussed End of Chapter Hooks here before. If you have a weak ending, it’s tempting for readers to put down your book. This isn’t what you want. You need an element to strengthen your chapter’s final words.

chapter endings

Here’s an example of a weak ending from Trimmed to Death, my work-in-progress. Marla is speaking to Nicole, another hairdresser, at her salon.

“Dalton wants to take a drive north on Sunday. He says the Kinsdales have a cousin in central Florida who owns an olive grove. This man might be able to shed some light on matters.”

Nicole chuckled, a low throaty sound. “Sounds like a good excuse for a day trip. Relax and enjoy the outing. You don’t have to be back at work until Tuesday.”

This passage illustrates another item to watch for when editing your work. Don’t repeat information your characters already know. Why would Nicole tell Marla that she doesn’t have to be back at work until Tuesday? Marla knows her days off.

Here is how I changed this into a better ending, at least for now. I might work on it further, but this one is an improvement over the previous version. Let me know what you think.

“Dalton wants to take a drive north on Sunday. He says the Kinsdales have a cousin in central Florida who owns an olive grove. This man might be able to give us some answers.”

Nicole chuckled, a low throaty sound. “Sounds like a good excuse for a day trip. Relax and enjoy the outing. Temps are supposed to be in the seventies. Take advantage of the good weather while it lasts.”

Marla should heed her words. Even though the winter months could bring cold air to the south, the next storm season was always around the corner… same as the killer in their latest crime case.

This edition might not be perfect, but it’s better than the first. And so it goes when you line edit your work. Strengthen your sentences and chapter endings so they have more of an emotional impact.

Strengthen your Chapter Endings #amwriting #writetip Share on X

 

 

 

A Day at Disney World

We spent last weekend at Epcot in Walt Disney World for the Festival of the Arts.

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The weather cooperated as we strolled along, enjoying a concert midway. See the video here: https://youtu.be/nFNaTpRF_Is

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Art exhibits tempted buyers all along World Showcase. Here’s an art class in progress by the France pavilion. Disney art, Star Wars, and other subjects appealed to the crowds.

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We stopped to taste some of the marketplace wares. At the Pop Eats! Booth, we tried the Sous Vide Poulet Rouge Chicken Roulade with Apples and Sage, served with Warm Brie Fondue, Blueberry and Beet Gel, garnished with Apple and Beet chips. This dish was quite good. I would have liked to try the Almond Frangipane Cake layered with Raspberry Jam and Belgian Chocolate but was avoiding sweets.

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At L’Arte di Mangiare, I had the Sformato di Melanzane e Pomodori: Tomato and Eggplant Terrine with Fior di Latte Mozzarella. This was tasty and worthy of a main meal.

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Prices seem to have gone up so we didn’t try too many. Plus, my temporary crown prevented me from eating anything sticky, crunchy, or with nuts.

That evening, we headed over to Disney Springs and dinner at The Edison. This cool steampunk establishment has numerous dining rooms, some overlooking the lively bar. At night, one of the downstairs spaces turns into a cover-charge nightclub. I ate a bowl of creamy tomato soup with a grilled cheese sandwich (3 layers of bread). Husband had crab cakes. Next door is a new Italian restaurant we’ll have to try another time.

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Outside, we peeked at Enzo’s Hideaway around a curve and down a level from The Edison. You go through a tunnel to a bar and yet another cozy Italian restaurant.

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On the way back to the Lime parking garage, we saw a very unique rolling piano. See the performances here: https://youtu.be/nzomu4xLb5Y and https://youtu.be/kLYj5ev-zkk

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Tedious Tasks for Writers

Consider these tasks when you feel brain dead or are too tired to think straight. Here’s a list of jobs for writers when you want to be productive without much mental effort.

Tedious Tasks for Writers

• Organize your Internet Bookmarks/Favorites and verify that the links are still active.

• Verify that the links you recommend on your websites are still valid.

• Update mailing lists and remove bounces and unsubscribes.

• Back up your files. Email a copy of your WIP to yourself.

• Go through your online folders and erase old files.

• Delete photographs stored on your computer that you no longer need.

• Convert old file formats to current ones.

• Delete unnecessary messages from your email Inbox and Sent folders.

• Delete old contacts from your address book.

• Unfollow people from Twitter who are no longer following you.

• Sort your Twitter friends into Lists.

• Post reviews of books you’ve read to Goodreads and Amazon.

• Get caught up on listing tax deductible items for your writing expenses.

• Index your blog posts by date and subject so you have a quick reference.

• Read back issues of trade magazines and get caught up reading newsletters.

• Organize your physical book collection.

• Donate books you’ll never read again and don’t want to keep.

• Pare down your digital TBR pile. Are you really going to read all those free downloads?

• Sort through the piles of papers on your desk. Act on them, file them, or throw them out.

Work on blogs like this one.

 

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Bait and Switch Tactics for Writers

Bait and Switch Tactics are a means to keep your reader on the edge of her seat when using multiple viewpoints. What you’ll want to do is isolate your characters, then write scenes in each person’s viewpoint with a cliffhanger at the end of every sequence. Make sure in each scene that you are in one character’s head so the reader can identify and care about this person. Then they’ll be to turn the pages to see what happens next.

Bait and Switch Tactics

Take the main characters in SILVER SERENADE as an example. In this science fiction romance, Silver is an assassin whose assignment is to kill Tyrone Bluth, leader of Tyrone’s Marauders. Jace Vernon, a hunted criminal, needs the terrorist alive to prove his innocence.

In one scene, Silver and Jace confront the terrorist leader in his lair.  The purpose of this scene is to deliver important information to propel the action forward. To raise the suspense, I have  isolated our protagonists. Here is how the scene breaks down into several sequences [spoiler alert]:

Silver Serenade

  1. Jace’s viewpoint. Jace and Silver, in disguise, present themselves as new recruits for Bluth’s terrorist network. They look for their contact, Gruber, at a saloon on the planet Al’ron. While sitting at the bar, Silver shrugs off a roughneck patron who makes a play for her. The fellow insults Jace, who kills him. After this display, their contact approaches and introduces them to the bandit leader. Impressed by Jace’s quick response, Bluth says they passed the first test. He’ll take Silver with him to his headquarters, but Jace must follow them alone in his ship. Jace fears for Silver’s safety.  Or worse, will she use this opportunity to assassinate Bluth and leave him behind?
  1. Silver’s viewpoint. She is on a firing range at headquarters for Tyrone’s Marauders, being tested for her skills as a sharpshooter. She passes the test. Her supervisor marches her to the detention center where the evil Bluth snatches a captive child from his mother’s arms and demands Silver shoot him. Tempted to aim her laser rifle at Bluth instead, Silver manages to demonstrate her skill in a less lethal manner. During their dialogue, she learns a piece of important information. Bluth leads her away, while she wonders what’s happened to Jace who has failed to show up. Has he been caught?
  1. Jace’s viewpoint. Jace’s cover has been blown, and Bluth arrives to torture him in his prison cell. Bluth questions him about his contact, Gruber. Was Gruber duped by Jace, or was he a willing accomplice? Jace turns the interrogation around when he learns important news about his missing sister’s whereabouts. But what chills him is Bluth’s boast that Silver waits for him in his chamber, unaware the pirate knows full well who she really is and why she’s there.
  1. Silver’s viewpoint: Silver eludes her warden and seeks to rescue Jace. In the hallway, she hears approaching footsteps. She whips inside the nearest unlocked suite. It belongs to Bluth’s chief financial officer. After rendering the man unconscious, Silver copies data from his computer. This information may help prove Jace’s innocence and could also be used to cut off Bluth’s funding at its source. But this data will only be useful if she can escape the complex. How can she reach the detention center and free Jace?
  1. Jace’s viewpoint: Guards arrive to march Jace from his cell, and he figures he’s marked for death.

And so on.  You get the idea?  When I began this scene, I had no idea how it would play out.  The sequences developed as I wrote, but each time I was in one character’s head, I left them at a critical juncture. Hopefully that will induce you, the reader, to keep turning pages to see what happens to them next.

In summary, to increase suspense, isolate your main characters and leave each one in jeopardy or fearing for the other’s safety at the end of each sequence. Switch back and forth until they meet again. This technique has been used successfully in many thrillers, and you can deploy it for your story as well. Hook your readers and reel them in!

Bait and Switch Tactics for Writers #amwriting #writetip Share on X

 

 

 

Silver Serenade Reissue

I’m excited to announce the reissue of Silver Serenade. This science fiction romance was originally published by The Wild Rose Press. My newly revised edition has been updated with added bonus materials.

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A beautiful assassin and a desperate fugitive join forces to catch a terrorist and prevent a war between worlds.

Starship pilot Jace Vernon is forced to flee his home world after being framed for murder. He seeks justice, but a lovely S.I.N. agent gets in his way. Not only does she distract him with her silvery hair and violet eyes, but she counters his every move in the quest to clear his name. As he attempts to sway her to his cause, he doesn’t count on the personal consequences of success.

Rookie assassin Silver Malloy refuses to abort her deadly mission even if it means killing the one man Jace needs alive to prove his innocence. The leader of Tyrone’s Marauders murdered her family and ended her career. She’s dedicated her life to getting revenge, and now she finally has the chance. She won’t let a wanted criminal get in her path. But as Jace’s charms melt the barriers around her heart, she finds her resolve wavering. Can she help him win his case, even if it means failing her assignment and betraying her people?

Best Book 2010 in Romantic SciFi/Fantasy at The Romance Reviews

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Excerpt

The door buzzer sounded, indicating imminent departure. She swallowed, preparing for the gut-wrenching angle of ascent. At the last minute, the man in the black robe jumped from his seat and squeezed out the doors. He’d been so silent, she’d forgotten about him.

She slid over on the bench seat for more space. As the tram tilted into the air and zoomed toward the rooftops, something fell to the floor.

“Oh no, that guy forgot his package.” Silver moved to retrieve it, but she halted at Jace’s sudden intake of breath. She knew at once what he was thinking even before she felt the impact of his fear.

“Stop this thing,” she shouted. The sky tilted outside the windows as they careened to a new heading.

She credited Frok for quick thinking. He leapt up and yanked an overhead pulley. The sudden stop made them crash into each other.

“Quick, open the doors,” Jace urged.

With Frok’s assistance, he forced them wide enough to squeeze through while the tram hovered above a tall building.

“What’s wrong?” Kira asked, glancing at Silver for guidance.

“Bomb.” She couldn’t get another word past her dry throat. Nor could she explain to their newfound friends how she and Jace knew without a doubt they’d been set up. That Elusian had been waiting for them outside the Institute.

Jace stood aside to let the others pass. “We have to jump. Aim for that roof. We should be able to make it. Hurry.”

Silver tapped her utility belt. “I have a tensile line. Let me—” Her words died on her tongue as Jace snatched her and tossed her out the open door.

View the Book Trailer: https://youtu.be/QcX_OfHZg-c

“Get ready for an epic adventure, as vast as the universe in which it is set! With a touching love story, a great blend of humor, action and passion, and a great cast of characters, this is a book that won’t let you go until the very last page.” The Romance Reviews

Silver Serenade is an exciting, action-packed space adventure with more attention-grabbing twists and turns than a West Virginia highway. I loved it.” Two Lips Reviews

Silver Serenade

Silver Serenade by Nancy J. Cohen
Published by Orange Grove Press

Digital ISBN: 9780997003895
ASIN: B078JVBPMS
Cover design by Robin Ludwig Design Inc. www.gobookcoverdesign.com
Layout by www.formatting4U.com

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Glam Up for the New Year! January 9 – 29
Glam up for the new year with a crystal pendant from Effy. To celebrate the reissue of Silver Serenade, I have FIVE to give away. ENTER NOW. Color of stone may differ from what is shown in this picture. U.S. Residents only due to postal constraints.

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Fumigation Follies

Termites are an ever-present threat in warm, humid South Florida. Living in our house since 1980, we’d only twice had termite issues. They were the dry wood variety and could be spot-treated in our attic and on the patio below the counter extending from the kitchen.

Years passed while our annual inspections turned out negative. That is, until two summers ago. “I see dead wings, and that concerns me,” said our exterminator. He showed me the evidence outside on our patio. I could barely make out the wings on the screened soffits below the roof. He suggested fumigation at that time, but we procrastinated since we didn’t see any other sign of them elsewhere. The following year, he said the same thing. Our warranty had expired, and his company wouldn’t renew it until we had our house tented. I took a look. The wings seemed a lot more than the previous year. And I’d spotted a suspicious collection of sawdust below one kitchen cabinet. It was time.

We got two estimates, and chose the company known in our neighborhood that was $100 less. They also claimed to use their own labor force rather than outsourcing the workers. This was important considering we’d be opening our house to strangers. We signed the agreement and set the date. The only time available in the coming months was between Christmas and New Year’s.

After we came back from our cruise on Dec. 10, we began the extensive preparations. Our first concern was food. You could only leave behind canned goods or sealed items in bottles or jars. Ditto for liquor. Any open bottles had to go. We could either remove these items from the premises or double bag them in special plastic bags following very specific instructions. Medications also had to be treated this way, and anything else that might be ingested. I added our toothbrushes, toothpaste, and mouthwash as well. Supposedly the poison gas would dissipate on its own, so dishes and flatware and paper plates were okay. So was bottled water.

Fumigation

Meanwhile, we began eating down everything consumable in the house until we were forced to dine out. We felt deprived by not being able to go food shopping, one of our daily excursions.

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I booked a hotel room with a full-size refrigerator so we could move our food over starting the night before. We also had to open all the wooden drawers and cabinets in the house. Then we had to open all the windows and finally turn over our house key.

It was strange to be displaced. I can’t imagine how disaster survivors must feel when their house is destroyed. It’s disorienting to say the least. Our hotel room wasn’t the most pleasant environment to spend time so we sought places to go and things to do to occupy our time. We counted the minutes until we could return. Drives past our house revealed the sad sight below.

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At last it was over and we went home at the prescribed time. We left the windows open for the rest of the day when we came back. Thank goodness for the cooler weather.

My eyes burned intensely at some times. The poison gas is odorless and colorless, so they add a warning agent. I suppose it was this chemical that affected me. Now it’s gone and things are back to normal. It was harder putting items away than packing them. On the bright side, our refrigerator and pantry got a good cleaning out. And we’d never appreciated visiting our favorite grocery stores more. Publix, Costco, Trader Joe’s, Fresh Market, and Lucky’s—Here we come! It didn’t take us long to restock. First night’s dinner? Baked chicken thighs with mushrooms and green onions, fresh asparagus, and couscous. Next day, I made my vegetable bean soup. Hurray for home cooking.

 

Thank You for Following

I want to offer a big Thank You to my blog followers for sticking with me through the years. You have my special gratitude if you’ve left comments, liked a post, tweeted one or shared it on Facebook. I’m especially touched when you come up to me at a conference and mention that you appreciate my blog. I send these messages out into cyberspace without knowing if anyone reads them. So it’s most gratifying to get any kind of feedback.

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As a gift to you in return, I’d like to offer you the chance to win a $15 Fandango gift card, so you can see one of the latest movies. All you have to do is comment below and your name will be entered. The drawing will take place in two days.

In your comment, let me know, if you wish, what you like about this blog, what you dislike, or what kinds of articles you’d like to see more of in the future.

Meanwhile, have a safe, happy, and healthy New Year!

All the best always,

Nancy