At the #RWA17 conference, I attended several sessions that told us how to attract more readers. See my post on building Mailing Lists below if you’ve missed that one. Again, these conference notes are subject to my interpretation. So let’s look at some of the suggestions.
Respond to readers by replying to their emails, tweets, and Facebook posts. Mention their name in your response. Tag them if you want to catch their attention. You want to turn “cold” leads into customers, then fans, then friends, and finally into ambassadors.
Use social media tools to get your message across several platforms. Check out https://meetedgar.com/ for managing social media posts. It allows you to schedule posts across several sites. For limited time posts, you can set expiration dates. Another site is https://www.socialjukebox.com/. This allows you to set automated tweets and also link to Facebook and LinkedIn. I use this one and it’s a great time-saver. Resharing your evergreen content keeps your social profiles active and gives your posts more exposure.
Post regularly and vary the content of your posts. Do #ThrowbackThursday (old photos) and #TGIFriday (plans for weekend). Always include hashtags on your tweets and Instagram posts.
Involve your readers. Bring them into the creative process. Ask for opinions on cover art or book titles. Ask which secondary character they’d like to see in your next book.
Video is popular on social media and so are photos. Try Facebook live video or adding photos to a post. It will have a higher organic reach. Boost your posts. Share to a page or group. Link your Instagram posts to show up on Facebook and Twitter. Establish your brand on Pinterest.
Upselling counts in the book market. Offer new mailing list subscribers a freebie then say that for only $X, they can get the next book. Utilize drip mailing campaigns to this purpose. At each step, you’re offering something new.
Maximize your social media channels. Facebook ads were discussed along with other ways to get newsletter signups using widgets and links to your opt-in form. Use pinned tweets when you want to advertise a new release or giveaway. Invite interactors to Like your page. Participate in Goodreads and join special interest groups on the different sites.
Pricing and Sales. Indie authors can run sales campaigns on more expensive books at other platforms like iBooks. Ninety-nine cents may be better than free in a campaign because you’ll rank in the sales charts, and readers are more likely to read a book they paid for than a freebie. Although, I have to say I’ve found new authors from free books offered on BookBub and at The Fussy Librarian. Then I’ve gone on to buy their entire series. Sales of your backlist titles can carry over to your frontlist (new) titles.
Cutting Edge Technologies like apps and Facebook Messenger ads could become more important. Offer a free book or chapters via Messenger as part of a drip campaign. Build your Messenger subscribers, but your newsletter mailing list should still come first.
Use Multiple Points of Entry. Offer readers full-length novels, short stories, novellas, spinoffs, mini-series within a series, sample chapters.
Diversify your Book Formats with ebooks, print, and audio. Do box sets with your own series. If you do a group promo with other authors, make sure the story you offer relates to your series.
Cross-Promote with other Authors using the sites mentioned in my Mailing List post or with your own “lifeboat” team. Newsletter swaps are becoming more popular. You mention each other’s new releases or sales in your respective newsletters.
Do what you can, and don’t stress over the guilt that you’re a slacker compared to others who are doing a gazillion more promotional activities than you are. Recognize your limits but strive to learn something new. Set business goals each year along with your writing objectives. Do one new thing at a time. Then it won’t seem so overwhelming.
What other techniques would you suggest to gain readers? As readers, how do you find new authors to read?
For my conference photos, Go Here. https://www.facebook.com/NancyJCohenAuthor
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Category: Blog
RWA17 Workshop Recap – Mailing Lists
I attended numerous sessions on marketing at #RWA17. So much new material was presented that I scribbled notes, intending to decipher everything later. With thirty-six pages filled in my notebook, I can’t possibly review each workshop attended and have time left for writing. So I’ll summarize the high points of what I learned. It may not be all new information, but I’ll include enough to give you the gist.
Mailing Lists
Build a mailing list and use it. Why does this matter? You own your list, not Facebook or another social media giant that might cut you out someday. What can you do with it? Ask your fans for reviews on backlist titles. Send them a message explaining why this is important and request a review if they’ve read your book. Do surveys or polls to see what readers want and to ask their opinions on book titles, cover art, etc. Share new release information. This is your forum. Make it count.
How do you gain sign-ups?
· Put your call to action in the front and back material of your books.
· Entice the reader by offering a bonus in return. Give away a free novella, the first in series, a behind the scenes glimpse, or a character profile.
· Add your sign-up link to your signature files. Check out https://www.wisestamp.com/ for professional signature templates.
· Do Facebook Ads and Amazon Ads with your newsletter link.
· Have a Call to Action in your permafree book to entice readers to sign up for your newsletter. Maybe offer them book two as an incentive.
· Offer giveaways such as Rafflecopter or Kingsumo (WP Plug-in). When you get a mailing list from a contest, send a few emails to these people in an isolated list first to see how many bounce or unsubscribe. Add the entrants to your general lists after three to five mailings.
· Multi-Author Giveaways at Instafreebie or BookFunnel or at contest sites like AuthorsXP and Booksweeps help gain readers along with contest junkies. Try them out and see what works for you.
Every workshop on marketing emphasized how important it is to build your mailing list. I could write more on author newsletters, but I’ll do so another time in a post with my own advice.
So with this goal in mind, Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.
GIVEAWAYS
Crime Fiction Giveaway, Aug. 7 – 14
CLICK HERE to win 40 crime fiction novels and a Kindle Fire. My revised Author’s Edition of Highlights to Heaven ebook is included.
Booklover’s Bench Giveaway, Aug. 1 – 18
ENTER HERE to win a $25 Amazon/BN gift card from Booklovers Bench
Crime Fiction Giveaway
Crime Fiction Giveaway, Aug. 7 – 14
I’ve teamed up with 35+ fantastic crime fiction authors to give away a huge collection of novels to 2 lucky winners, PLUS a Kindle Fire to the Grand Prize winner!
You can win a copy of my revised Author’s Edition HIGHLIGHTS TO HEAVEN ebook, plus books from authors like Sara Paretsky, Linda Fairstein, and Lisa Gardner.
CLICK HERE to enter. Contest runs for one week only, so enter now!
Booklover’s Bench Giveaway, Aug. 1 – 18
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RWA 2017 Overview
I had a wonderful time at #RWA17, the Romance Writers of America national conference. The site rotates each year, and this time it relocated to Orlando, Florida at a hotel not far from our condo there. Thus I commuted to the Dolphin Resort on a daily basis. Sessions began at 8:30 every morning, although I got there by 8:00 to cruise the goody room and see who I could run into at the conference lobby. On the left, here I am with Jane Ederlyn and Tina Stitzer. On the right, I’m with Pam Stack.
Before I get into summaries of what I learned, I want to mention that in addition to the educational aspects, networking is a prime goal of mine at these events. I was happy to see many of my fellow members from Florida Romance Writers as well as mystery author Joanna Campbell Slan from our Florida MWA chapter. Here are photos of all of us having fun. Below are Tina Stitzer, Elayne Cox, Kristin Wallace, Victoria Pinder, and Jane Ederlyn on the left. On the right is Joanna Campbell Slan, Melanie McCarthy, Zelda Benjamin and me.
Publisher booksignings meant giveaways, and I took home a collection of books to last months if not years. I only selected the ones in my favorite genres so as not to be greedy. Indie authors had their own signing event too. Signing below are Zelda Benjamin, Lynnette Hallberg, and Heather Graham.
Then there was the massive “Readers for Life” Literacy Autographing that raised $44,163.59 on behalf of ProLiteracy Worldwide and the Florida Literacy Coalition. According to ProLiteracy, the amount donated from this Literacy Autographing over the years has helped 40,000 adults learn to read.
Reading is what it’s all about, and we authors learned how to reach readers through marketing skills until it felt like steam coming out of my ears with info overload. When I’ll have time to implement any of this information is your guess as well as mine.
I especially liked the luncheons, where we could meet new people at our tables, and the mixer with librarians, booksellers, and bloggers. Individual sessions with industry reps were also helpful. In my next few posts, I’ll try to summarize the workshops to the best of my ability.
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GIVEAWAY
Enter to win a $25 Amazon/BN gift card from Booklovers Bench.
Stuck in the Middle
While writing a novel, you are plodding along during the first half of your book, and all of a sudden you come to a halt. Now what? Are you stuck in the middle of your story?
It’s too soon to start the revelations leading to the killer or to the romantic resolution. You need more material to make your word count. It’s also a good spot for a turning point in your plot. So what do you do? You face the blank white page and experience a sense of fear that your story will come up short. You’ve reached the dreaded Muddle in the Middle.
Do not panic. Instead, read your synopsis over again or review your chapter-by-chapter outline. Haven’t done them? Do so now. Reviewing what you’ve written will reveal plotting elements you might have forgotten or personal threads you can expand on. Here’s what else you can do:
Raise the body count.
This is especially easy in a murder mystery. Just throw in another dead body. Who is dead and why? Who could have done it? How does this deepen the primary mystery? Could two different killers be involved? What if this victim was your prime suspect? Who does that leave? A whole new investigation will start based on who is dead, and it may throw your sleuth’s earlier theories out the door. Now she has to go in another direction for answers.
Have an important character go missing.
If a character disappears mid-point in your story, that’s going to disrupt everyone’s plans. Is this person in jeopardy, or is he guilty of perpetrating the initial crime? Did another bad guy betray him? Or is this act staged, and the person isn’t really missing after all? How do your other characters feel about this missing person? Was he loved or despised? What efforts are being made to find him? How are the police treating his disappearing act?
Introduce a new character who shows up unexpectedly.
Think about a secret baby, secret lover, or secret sibling. Or a secret spouse. What is this person’s role in the mystery? How does his appearance change the investigation? Who was keeping this character’s identity a secret? This would be the time for that secret baby to come to light or the past husband no one knew about or the former girlfriend with a grudge. Or it could be someone who’s heard about the case and wants to cash in somehow. Could this new arrival be a fraud? How does his presence affect the other characters?
Resurrect a character thought to be dead.
This is possible if a death was staged, meaning no body was ever found, or the corpse was not identifiable. Is it someone who’d been gone for years or whose alleged murder started the current investigation? What made this person decide to reappear now? Or, what is the clue that leads the sleuth to believe this guy isn’t dead after all?
Steal a valuable object or return one.
Why was this item taken? Is it a clue to solving the mystery? Does it relate to another crime? Who took it and why? Is it meant to be a distraction from the murder investigation? Or was it part of the same crime all along? In the reverse, you could have a valuable object turn up, like a missing will or a more recent one that names a different heir.
Build on secrets and motives already present.
If you’ve laid the proper groundwork for your story, your characters have enough secrets, motives and hidden depths that you can explore as the story moves along. Write down each loose end as you review the high points and make sure you go down each trail until that thread is tied. Usually you’ll find you have enough material already hiding among your pages. Snippets of suspicions your characters mentioned can be plumped out until laid to rest. So give your people enough layers that peeling the onion takes the entire book. Except just when you thought you knew it all, throw in another twist like one of the points above.
What are your tips for getting through the muddled middle?
Stuck in the Middle of Your Story? #amwriting #writetip Share on XShipwrecks and Suspense
Research Insights – Shipwrecks and Suspense
I like adding bits of history into my mysteries. In Facials Can Be Fatal, I mined our Florida past concerning shipwrecks. Did you know the waters off Florida teem with sunken vessels? Spanish galleon ships alone may account for up to forty wrecks off our coast. Millions of dollars in silver, gold, and jewels lay at the bottom of the sea, much of it undiscovered. But Spanish treasure ships are not the only ones sunken off our shores. Pirate vessels, slave ships, merchant transports, and Civil War ships plied these waters, too. Storms, shallow water, coral reefs, and pirates were responsible for many of the wrecks.
Buried treasure has long been exploited in stories, and my book is no exception. An old family journal is recovered that hints at a nefarious past for a couple of characters. How does this relate to the present? That’s the key that my hairstylist sleuth must uncover. Marla and her husband, Detective Dalton Vail, travel to Key West to learn more about Florida’s history from a reporter who has an interest in Dalton’s latest case. The victim is society matron Valerie Harper, who expired in the middle of a facial at Marla’s day spa.
Here’s how the conversation goes with the reporter:
“The waters around Florida have seen ships flounder for decades, starting with Native Americans who used dugout canoes to travel up and down the coast. As civilization increased, ships and boats became vital to our development. Waterways were the most efficient means to transport people and cargo. Florida became a hub for maritime trade routes, but our waters can be treacherous. Hence we have a large number of shipwrecks offshore.”
“What about treasure ships from Spanish fleets?” Marla asked, shifting in her seat.
“My estimate is that maybe thirty to forty Spanish ships, dating from the 1500s to the late 1600s, lay at the sea bottom. The Spaniards would pick up gold, silver, jewels, and rare spices from the Caribbean islands and the South and Central Americas. Sometimes, they’d stop at a mint in Mexico before grouping together to return home. Or they’d gather in Havana and leave from there under convoy.”
“But not all of them made it.”
“That’s right. They’d get grounded on our reefs or floundered during hurricanes. For example, the Tierra Firme fleet set sail in 1622 from South America. Twenty-eight ships headed home to Spain. They ran into a fierce storm off the Florida Keys. Both the Nuestra Señora de Atocha and the Santa Margarita were lost. In 1985, Mel Fisher discovered the Atocha’s resting place and its treasure.”
“That’s amazing,” Marla said. “Those ships must have been heavy with all the gold coins, silver bars, and jewels aboard. No wonder they sank. Who owns the salvage rights to a sunken ship?”
“According to the Abandoned Shipwreck Act of 1988, any historic find becomes the property of its respective state.”
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To accomplish my due diligence, I paid a visit to the Mel Fisher Maritime Museum, a fascinating attraction in Key West. Here you can see many of the relics recovered from the Atocha. Read about my experience and see my photos HERE. Shipwrecks and buried treasure will always provide fodder for stories.
Do you like a bit of history mixed in with your mystery? Does it enhance the story for you?
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For more details on Facials Can Be Fatal, CLICK HERE.
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Goodreads Giveaway
ENTER HERE July 6 – 20 to win a signed ARC of HAIR BRAINED (Bad Hair Day Mystery #14). Hairstylist Marla Vail determines to learn the truth when her best friend is hurt in a suspicious auto accident.
Get Started Blogging
What is a blog? And how do you start one? This past weekend, I gave a talk to a group of aspiring writers on “The Writer’s Life.” During the Q&A session, one person referred to my section on book marketing. “I don’t understand about blogs. Can you explain more about them?”
So I thought this would be a good time for a review of the principles. I’ve been blogging for over ten years. I regard it as a live journal that includes glimpses into your life such as travels, hobbies, other fun activities or musings on life in general. Plus, as a writer, you can offer tips on writing craft and marketing and share the creative process. So here are some items to consider.
Define Your Purpose.
Are you aiming to build an author platform? Do you want to be recognized as an expert in your field? To engage with readers? Or to have other writers look to you for advice? Ask yourself why you want to start a blog.
Determine Your Goals.
Do you mean to increase book sales? Gain a substantial number of followers? Attract comments on each blog? Receive requests for guest posts? What’s your benchmark of success?
Set Parameters.
How often do you intend to post? What days of the week are best? What time during the day will more people likely read your post? How long should each post be? Check your analytics as time goes on and make adjustments accordingly.
Brainstorm Topics.
While you are writing a book, jot down blog topics related to your theme, research, and writing process. These will be useful either to show your story in progress or to provide fodder for blog tours when your new release comes out. Meanwhile, determine how your content can add value to people’s lives. In what way can your personal anecdotes inspire others? Some authors set certain days for specific blog topics. For example, one day they might post recipes. Another day they might bring in a guest blogger. Or perhaps they do author interviews. Excerpts, book reviews, or trivia related to a particular hobby or personal interest might fill in other slots. I like to do conference workshop recaps. Or you can write posts as they come to you.
Acquire a Site.
When you’re ready to start, register at WordPress.com or Blogger for a free site. Or add a blog to your website. Become familiar with the features and start posting.
Link the Blog to Your Social Media Sites.
Not only should visitors be able to tweet and share each particular article, but your posts can be linked to your Twitter and Facebook pages. Check your Settings for how to enable these features or ask your Web designer to add the proper Plug-In.
What Pages Should Your Blog Site Contain?
Keep in mind that visitors to your blog, if separate from your website, might not visit you elsewhere. So consider what Pages you’ll want to have. Here are some suggestions: Welcome or Home Page; About (Bio); Appearances; Book Trailers; Books List (with series books in order); Contact (your email); Giveaways. In the sidebar, you can show your book covers, a Blog Roll with links to other authors’ sites, a Search box, a Subscribe button, Social Networking Icons, and an RSS feed button.
Include Photos in your Posts.
Photos will draw more hits, but be careful of copyright issues. Upload your own photos. Obtain photos at royalty-free sites or at least make sure you provide attribution.
Use Keywords.
Use tags with keywords and put keywords in your text to drive traffic to your site.
How to Gain Followers
- Post often. Some people set themes, like “Recipe Monday” or “Guest Blogger Wednesday” or “Photo Friday.” Be consistent in your approach and keep your material current.
- Have a clear and catchy headline for each post.
- End your posts with a question to stimulate discussion.
- Don’t use your blog solely to promote your books. You’re building a community of readers who want to get to know you, or else you are establishing yourself as an expert by offering useful material. Share new release info, reviews, and contests sparingly.
- Comment on other people’s blogs.
- Invite guests who have a following.
- Always respond to comments and respect other people’s opinions.
- On occasion, offer a prize drawing from commenters.
- If you get a lot of comments on certain types of posts, steer your blog in that direction. Be responsive to readers. Note what engenders interest and what does not.
- Be careful what you put out there. This is a public post. Avoid politics, religion, and any mention of personal business or issues you don’t want to share.
- Always be respectful of other industry professionals.
- Include links and images in your posts to raise visibility.
Index Your Blog
When your blog is a few years old, you might want to reissue an updated article. Keeping records of the topics, categories, and dates will help you retrieve these files. I suggest you write your blog in Word and save the posts by month and year. It’s imperative to keep your own blogs on your computer so you don’t lose them if there’s an online snafu. Then keep a separate file that’s an index so you can quickly search topics.
GIVEAWAYS
Goodreads Giveaway, July 6 – 20
Enter Here to win a signed ARC of Hair Brained (Bad Hair Day Mystery #14). Hairstylist Marla Vail determines to learn the truth when her best friend is hurt in a suspicious auto accident.
Booklovers Bench, July 1 – 18
Enter Here to win a $25 Amazon/BN gift card from Booklover’s Bench.
Mystery Fest Key West
Here are notes from some of the workshops I’d attended at Mystery Fest Key West in 2017. Any errors are mine due to my misinterpretation.
Friday started off with a talk by a representative from the Bomb Squad. The bomb squad in Monroe County gets about thirty calls a year. Lots of them involve old military ordinance like torpedoes and grenades, and about eighty percent are still live. Once a mortar round was dug up in a fellow’s yard and it dated back to 1887. Other finds might include acid bombs, pipe bombs, vehicle bombs, flares, and other old explosives that turn up in people’s backyards.
The investigators want to know: What is it? Why is it here? How can we disrupt it? Compressed water will tear the devices apart but won’t set them off. They have to make sure it’s safe while preserving the evidence.
When the guys respond, they keep a distance of three hundred feet or more and stay behind a protective barrier. If they have to go in closer to determine if an object is safe they’ll don helmets and flak jackets. Or they’ll send in the Robot.
The Robot is used for recon and demolition. It costs approximately $265,000 and can run up to seven miles per hour. It has six cameras, some of them encased, and it can climb stairs as well as go in and out of planes and buses. The Robot can take X-rays and can drag up to 300 pounds. It is remote-controlled at a five mile range. The machine runs on dual motorcycle batteries.
Police Myths
James O. Born spoke about police myths and how to make our law enforcement officers more realistic in our stories. He distinguished between the uniformed Highway Patrol officers and the Florida Department of Law Enforcement that’s more of an investigative agency. He spoke about pay and pensions and how patrol is the main job for a cop. They are taught to shoot in order to stop a suspect, not necessarily to kill. Deadly force would be a last resort. Plainclothes is not the same as undercover which involves deception.
I missed some of Lisa Black’s excellent talk on Blood Spatter as I had to prepare for my “Writing the Cozy Mystery” workshop coming next. Then it was time to head over to Hemingway House for an outdoor reception with drinks and appetizers.
On Saturday, Randy Rawls moderated a panel on “Where I Get My Ideas” including John H. Cunningham, David Beckwith, Charles Todd, and Paul Sinor. Next came Heather Graham moderating the interesting discussion on “How to Commit a Perfect Murder” with Lisa Black, Rick Ollerman, Robert Coburn, and Siera London. Here’s how: 1. Don’t Get Caught. 2. Is it really a murder if there’s no body? 3. Poisons have worked well throughout history, especially before modern forensics. 4. If there’s trace evidence, you will get caught. There really isn’t a right answer to this question.
Honored Guest Clifford Irving gave the keynote luncheon speech. Here he is with conference chair, Shirrel Rhoades.
I skipped the next panel, “It Takes a Crook,” to get ready for Cozy Mysteries and Female Sleuths. I moderated a panel about female sleuths where we touched upon many subjects. One of the main points that came across was that women sleuths are more intuitive and compassionate, and these stories often involve interpersonal relationships or family issues.
The evening continued with a special dinner party held at the historical Custom House Museum, which houses displays on the island’s military history.
This is always a fun conference in a relaxed atmosphere with fellow authors and fans who are eager to learn about our books.
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See all my Florida Keys Photos Here. Click on Photos and then Albums.
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Crane Point Museum and Nature Center
Located on Marathon in the Florida Keys, this 63-acre hidden oasis has nature trails, a tram ride, historical houses, and a nature museum hidden away near the highway at mile marker 50. We bypassed the orientation film to stroll down the tree-lined paths in a mile-and-a-half loop. If you’re not a walker, you can take the tram instead. We wanted to get in our exercise before the rain clouds moved in.
We reached The Point at the end, where we came across a lovely water view of Florida Bay. Crane House is here, built for Francis and Mary Crane in 1954.
We didn’t stop to view the Wild Bird Center that rehabilitates rescue birds as we have something similar at Flamingo Gardens in Davie. The Adderley House was the next attraction, built in the early 1900s for Bahamian immigrant, George Adderley. The white structure was made from tabby, a concrete-like mixture of sand, lime, seashells, and water. We peeked inside the bedrooms, the dining area, and the separate kitchen.
From here, we headed back on the trail past the Butterfly Meadow and the Cracker House with exhibits and on to the gift shop and museum to cool down. The museum portion houses exhibits on native culture and marine life.
Visit http://www.cranepoint.net for more information.
See all my Florida Keys Photos Here. Click on Photos and then Albums.
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Hair Brained
HAIR BRAINED (Bad Hair Day Mystery #14) is now available for pre-order in ebook format.
Release Date: September 12, 2017
Ebook ISBN 9780997003871
Print ISBN 9780997003888
Cover Design by Boulevard Photografica
When hairstylist Marla Vail’s best friend is hurt in a car crash, Marla takes over as her baby’s guardian. No sooner does Marla say, “Baby want a bottle?” than she’s embroiled in another murder investigation. Her husband, Detective Dalton Vail, determines the crash may not have been an accident after all. But then, who would want Tally—or Ken in the car with her—out of the way?
Ken’s insurance agency was involved in a fraud investigation. Did someone mean to silence him? Or could something in Tally’s life have put her in jeopardy? She’d recently joined a tea ladies circle. Had she discovered secrets among the women that almost got her killed? Or could she be the target of a disgruntled employee from her dress shop? As Marla delves further into her friends’ backgrounds, she realizes she didn’t know them as well as she’d thought. Even so, Tally and Ken have trusted her with their child’s care. Can she protect the baby and find the culprit before someone else becomes roadkill?
Pre-Order Now at:
Praise for the Bad Hair Day Mysteries
“Marla and Dalton make a wonderful sleuthing team. They, as well as the secondary characters, are realistic, well-written and well-developed. Marla is someone readers can connect with. She’d make a great friend. The storyline is fast-paced and keeps readers guessing to the end.”
Socrates Book Reviews
“The Bad Hair Day Mystery series books are captivating and exciting. It only took reading one book for me to become a fan.” Cozy Mystery Book Reviews
“The author excels in creating a unique and memorable cast of characters. One of her trademarks is that the mysteries always add to the reader’s knowledge in the field related to the mystery. It’s a joy to follow along with Marla and Dalton as they put the pieces together to solve the crime.”
Murder on the Beach Mystery Bookstore
“Author Nancy J. Cohen once again takes readers on a tantalizing ride of mystery, murder, mayhem, and humor…Cohen’s characters are quirky and well-developed, the type of friends you wish lived down the street. The setting quickly draws you in and the twists and turns hold you spellbound until the end. The author blends the murder mystery with family life and drama for a well-balanced story with touches of romance and humor.” Thoughts in Progress
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