Book Production – Cover Design

If you’re an indie author, you have full responsibility for book production. This includes the cover, formatting, metadata and more. Let’s start with the cover. You can be working on this aspect while finalizing your completed manuscript.

Getting Started

Choose a ready-made cover, design one yourself, or hire a talented cover artist. I prefer the latter because I want my book to look as professional as possible, and I have no skills in this area. Plus, for a series, you need a coordinated look. Decide which route you’ll go and then consider these elements below.

Sample Covers

If you’re not sure what type of look you want, go to Amazon and put your genre in the search window. Click on any covers that attract you. Then click on the series title and see them all laid out. Decide what it is about them that draws your attention. Collect the links to several cover styles that appeal to you and send these to your cover artist as examples. 

Type of Image

Do you want a person, pet, architectural/landscape scene or an object on your cover? These are listed in order of popularity for cozy mysteries according to a recent market report. For my next release, I’m choosing to have a person on the cover and a scene depicting where the story takes place.

Here’s an example from Hair Raiser. The original cover needed a revamp (see image on left). I knew I wanted a chef on the cover. In the story, his Bananas Foster erupts into flames. But how to get that fire just right? See these proofs.

Hair Raiser     

     

Color Palette

What colors represent your author brand? Are your stories dark and suspenseful, or are they light and humorous? Do they take place in a particular locale such as a tropical setting with bright, bold colors or at a seaside resort with pastels? Again, you may vary the colors from book to book, but the overall look should be consistent.

     Hair Raiser High Resolution

Placement of Author Name and Book Title

Think about placement for the title and author name. Top or bottom with the image in the middle? Or some other arrangement? How about your series title? Make sure the text stands out clearly against the background images. These choices should remain the same for each book in a series.

    

Font

The text font should also be consistent. It can help set the mood for a serious or funny work. Make sure whichever one you use, that it’s legible on a thumbnail-sized image.

Subtitle

Do you want a subtitle on the cover? How about a series logo? These are other things you may want to add.

Paperback Cover 

Before you can do a paperback cover, you’ll need to have a pdf copy of your book with a page count. Then think about what you want on the spine. Your author name and book title? Series logo? Publisher imprint? Series number?

What about the design on the back? Do you want to carry through the image from the front, or use a solid color on the back page?

You’ll need to be ready with the back cover copy. Aside from the story blurb, will you include review quotes? If you don’t have any yet for this book, are there previous books in this series or another series you write that you can use?

Note that print cover templates differ for Amazon KDP and IngramSpark. If you plan to upload to both distributors, you’ll need two separate covers in pdf format. Give your cover artist the print ISBN number, but you do NOT need a bar code. The distributors will automatically create one for you.

Next, we’ll discuss finalizing your manuscript with front and back material prior to formatting so you can get the pdf page count you need.

ON SALE

Easter Hair Hunt is on sale for $0.99 until April 9! Grab your copy now while this price is still effective or read for FREE on Kobo Plus. You can also get a print copy as a gift.

Publishing Choices

You’ve finished your manuscript. Now it’s time to either submit it to a publisher or put the book into production prior to indie publishing your work. Which way to go?

Delays Will Happen

As I’ve just finished a new series starter, I’ve debated whether to submit it to a traditional publisher or go the indie publishing route. But first, a diversion.

In case you were wondering why I haven’t posted in so long, other than promo posts, the revisions on this story took me a long time. A lot of this was due to family issues—first my husband’s illness and passing, and then the birth of my granddaughter. From sadness to joy, this journey sapped my mental energy along with the myriad tasks of settling an estate. Editorial revisions and then beta reader corrections kept me focused on finishing the book. I’m happy to say this work is done.

Choosing a Traditional Publisher

So back to the decision on what to do with the work. Submitting to a traditional publisher and getting accepted provides several advantages. You don’t have to spend any money up front to produce the book. The publisher covers those costs and will even pay you an advance. They may offer a contract for two or three books, giving you employment for the foreseeable future.

A trad publisher can get reviews at major sites such as Publisher’s Weekly and Kirkus. They might get the book into bookstores or libraries. Most of all, though, is the prestige that comes with having a publisher recognize your talent. You can speak on panels at conferences that favor traditionally published works. Bookstores might be more willing to host a signing. And people you know might show you more respect, especially when you say deadlines are looming and you have to work.

The Other Side of the Coin

However, not all is cookies and cream with a traditional publisher. It could be a year or more before your novel is published. You have no control over pricing. You’re expected to promote your work by having a vibrant social media presence, attending conferences, and booking speaking engagements to put yourself out there.

Deciding to Indie Publish

Those factors above made the decision easy for me. It’s been over a year since I’ve had a new release (box set number six) and much longer since my last full-length novel. Getting a new book in the hands of my readers as fast as possible is my priority. That eliminates the choice of a traditional publisher right away.

Then there’s the issue of pricing. I like to keep my books affordable for readers, and that won’t happen unless I publish them myself. As for reviews, I don’t think readers care so much about the major sites as they do about consumer comments. This is why you, dear readers, are always begged to review our books. And lastly, regarding travel, I’m not as young as I used to be nor do I have my husband anymore to escort me to book events. So I prefer to stay closer to home and only attend local functions.

What Else to Consider 

“But what about the book contracts and advance money?” you ask. Well, here’s the thing. With everything else going on in my life, I don’t want to work with deadlines anymore. I need to set my own pace and not deal with the stress of meeting a deadline or even having to write another full-length novel. I get to decide what to do and when. Yet they say to be successful as an indie author, you must produce several books a year. If you can do it, fine. If you’re not so inclined, that’s okay too. It’s your choice.

As for those advances, they’re trickled out at different stages in the publishing process. Plus, you’ll only get paid twice a year, or in the case of my last publisher, only once a year. As an indie publisher, however, you get paid EVERY MONTH! And you get to keep all the money, aside from the cut taken by the distributors. No agent fees. No money set aside for reserves against returns. No inscrutable royalty statements. You’re your own boss and will sink or swim on your own merits. Or on the foibles of the marketplace.

One Last Caveat

If you are a new author starting out, I would suggest you attempt to get a traditional publisher first, if you mean to make this a professional career. It will help you build your readership, and you’ll learn a lot from the editing process. Later down the road, you can decide to indie publish your work once you are established. Or not. Many authors have started out self-publishing their work and been successful, but you do have to work hard at branding and produce books often enough to get your series out there. Either way, be sure you work with a professional editor.

The Next Step

The next step is to put the book into production. I’ll cover what this means in another post.

Meanwhile, if you’ve read this far, leave a comment and I’ll enter you into a drawing for a signed copy of an original, uncorrected proof of Dead Roots, #7 in my Bad Hair Day series. Prize drawing will take place next weekend and winner will be announced here. Only U.S. Residents are eligible, although comments from everyone are welcome.

Refreshing Your Backlist Titles – Cover Reveal

Swapping an outdated cover for a new, fresh look can help to improve sales for a backlist title. It’s also a good opportunity to update the interior file if needed. Your book description might need an overhaul as well. These are all things you can do to revive sales on earlier books.

As an indie author whose books are available “wide” (meaning beyond Kindle Unlimited), I have taken the time to update the first 3 books in my 18 book Bad Hair Day mystery series.

New readers always want to start with book one, unless they’ve won a later book in a contest, bought one on sale, or picked up a review copy of your upcoming release.

It’s ironic that you have to hook them with the first book in your series, because this was your starter title and you may have written it years ago. It’s been 25 years since Permed to Death was first published in 1999. Reviews can reflect those early renditions if you’ve linked editions.

My original mysteries were published by Kensington. Then they were digitally published by eReads in the days when e-books were fairly new and books had to be scanned in to get a digital file. Scanning mistakes abounded because my subsidiary publisher did not appear to have proofread their versions (see my article HERE on scanning).

Unfortunately, some older Amazon reviews mention these errors, but there’s nothing I can do about them. This is why we need reviews on our latest versions to encourage new readers to take a chance on the book. If you reissue your backlist title as a new edition with a new ISBN and don’t link the issues, then you’ll lose all those early reviews, good and bad.

Permed to Death

I’d already changed my indie cover for Permed to Death, #1 in the Bad Hair Day Mysteries, from its original design that I used after I got my rights back. There is one glaring review on Amazon that shows this older design. I tend to agree that it’s way too busy with too many colors, but this criticism no longer applies. You can see my changes here. The current cover is on the right. This design is by Patty G. Henderson at Boulevard Photografica.

             Permed to Death

 

I am just now updating the covers for Hair Raiser and Murder by Manicure (Books #2 & #3). These new designs are by Kim Killion from The Killion Group. I chose images this time to depict the story elements more accurately.

Hair Raiser

In Hair Raiser, my original indie cover was overly busy with the pool in the background. I wanted to keep the chef, but we couldn’t find a good illustration for an update that would work. Kim found this image and I loved the expression on the chef’s face. It perfectly suits the opening in the story where Chef Pierre’s rum-soaked Bananas Foster blows up in his face. I can’t help smiling when I look at this cover.

Hair Raiser           Hair Raiser High Resolution


Murder by Manicure

For Murder by Manicure, I felt the spa scene on my original indie cover was too vague, even though I like the colors. The image did depict the story where a woman drowns in the whirlpool at a sports club, but my new cover is more distinctive. It’s clearly identifiable as a story that involves a manicure. Maybe it’s my opinion, but the nail tech seems to have a devious expression on her face and the customer doesn’t look happy. Makes you wonder what’s going on between those two, yes?

Murder by Manicure           


Interior Files

I took this opportunity to do another round of light revisions on Permed to Death since book #1 is so critical in attracting new readers. Hair Raiser gained some smoothing out as well while Murder by Manicure hardly had any changes at all.

I’m hoping Amazon will offer updates to its verified purchasers of these titles but there’s no guarantee. If you check (Go to Accounts & Lists, then Content Library, then Books), see if the title says Update Available in your list of digital books. If not, please let me know. Maybe there’s some way I can enable this feature. I’m rolling out these changes now so keep watch for them.

Book Description

Any new change necessitates reuploading your books to the different distributors. In addition to Amazon, Apple, BN, Kobo, Google Play, Draft2Digital and Ingramspark, these may include MyIdentifyers.com, BookFunnel, and your own Website. And don’t forget the audio editions if you have new metadata. It’s also a good time to improve your Book Description. See if you can make it sparkle and drop in key words when possible.

Let’s not forget the Box Set including these three titles. Box Set Volume One: Books 1-3, plus my Book Sampler for newsletter subscribers, will both need to be updated as well.

In Conclusion

It’s a brave step to go back to your earlier books and make changes. You’re not sure if it’s worth the time, effort and expense, but at least you can be proud to know you’ve put your best work out there. Again. As they say, revisions are never done.

Refreshing Your Backlist Titles #indiepub #writetip Share on X

I would love to hear what you think about these new changes.

Promophobia

I am honored to have an essay in Promophobia: Taking the Mystery Out of Promoting Crime Fiction. Edited by Diane Vallere. Publishing a book can be scary. Figuring out how to promote it can be straight-up frightening. When the seas of book promo make you feel adrift in unfriendly tides, keeping your head above water can be difficult. Enter PROMOPHOBIA, a collection of essays by Sisters in Crime authors who share their advice and experiences.

Divided into categories: Identifying Your Niche, Book Community, Social Media, Online Promo, Publicity, Connecting With Readers, Going On Your Own or Participating with a Group, Events, and Thinking Outside the Box, PROMOPHOBIA will open your eyes to the opportunities around you. The contributing authors share their personal experiences about what’s worked for them (and in a few humorous cases, what didn’t) to provide a beacon. You’re no longer in the dark. You’re not swimming alone.

If you’ve ever wondered if you could have done more for your latest book launch, then this book is for you. If you’re tired of relying on the same old strategies release after release, then this book is for you. If you want to readjust your sails and angle for a fresh gust of wind to carry you farther on your writing journey, then this book is for you.

PROMOPHOBIA - Taking the fear out of book promotion #bookpromo #Promophobia Share on X

Order Here:

AMAZON: https://amzn.to/3hXN2VH
APPLE: https://apple.co/3WTuVPl
B&N: https://bit.ly/3Gs4dYG
KOBO: https://bit.ly/3IdzHmE

New Cozy Mystery Award

MWA has announced the Lilian Jackson Braun Award for contemporary cozy mysteries. It’s gratifying that the cozy subgenre has finally been recognized by Mystery Writers of America. Ever since I’ve been a member, the Edgars have leaned toward serious crime fiction. Conferences such as Malice Domestic, Killer Nashville, and Left Coast Crime offered cozy writers a chance to win their own awards.

Books submitted for the Lilian Jackson Braun Award must be at least 65,000 words and be published by a traditional MWA-approved publisher in the year prior to the award. The story must feature an amateur sleuth in a setting with a sense of community, a lighthearted tone, and a crime to solve. Historical mysteries are not eligible.

While I applaud this recognition for the cozy mystery genre by our national organization, I yearn for the day that MWA also accepts indie published books into their contest. Fortunately, there are other competitions that indie authors can enter. Usually, these require an ISBN number and may ask for a publisher name, but they don’t distinguish between trad published and self-published titles. The Alliance of Independent Authors puts out a good list.

Do readers look for the publisher’s name when considering which book to buy? Or are peer reviews, the storyline, writing style, and price more important? How about contest wins? The well-known awards naturally garner more attention and respect, but how about first place wins at other sites? Do these influence readers in any way? What do you think?

Also see my previous post on Writing Contests for Published Authors.

Kobo 30% off Box Set Sale!

Get your copy now of the Bad Hair Day Mysteries Volume One: Books 1-3 for 30% off at Kobo – Use promo code JUNE30 at checkout. Valid June 16 – 27 in Canada, US, UK, Australia, & New Zealand.

The Bad Hair Day Mysteries Box Set Volume One

 

 

 

Writing a Book and Doctor Visits

Writing a book is like going to the doctor. You enter the office with nervous anticipation. You leave with a sense of relief. Writing a novel is similar. You begin the story with the same sense of heightened anticipation. When the first draft is done, you feel immensely relieved.

A doctor visit engenders several questions. Will he find something unexpected? Will the procedure hurt? Do I have to disrobe? What kind of follow-up will I need? And why is that poor fish swimming all alone in the waiting room’s aquarium?

Unexpected Finds

We’re always afraid the doctor might find a disease we didn’t know we had. This question also applies to writing your book. Will you discover some unexpected plot twists as your characters take over the story? Will the results turn out the way you’d planned? New ideas may pop into your head or be inspired by things you see and hear around you. These may take your story in a whole new direction. For writers, the unexpected reveal is a pleasurable event. The more your story stews in the subconscious, the more chances of this happening. Embrace the unexpected and see where it leads you.

Will it Hurt?

Writing a novel can be painful. Not because it may dredge up memories from your past, but because it’s not easy to face the blank page every day. Will you be able to reach your word count? What happens if you write yourself into a corner and get stuck? Will this book be as good as the last one? We struggle with these demons and others as we sit at the computer each day. Nonetheless, we keep plugging away until the first draft is complete. Similar to a medical procedure, if it’s something that needs to be done, you just have to do it. Remember BICHOK – Butt in Chair, Hands on Keyboard. That’s the key to writing a novel.

Do I Have to Disrobe?

Your novel, once published, exposes your vulnerabilities to the reader. This book baby is naked to the world. Reviews will be mixed, hopefully with the good outweighing the bad. It’s inevitable that you expose yourself as a writer when you publish your work. You invite feedback every time you put a story out there. Grow a thick skin and get over it.

What about Follow-Up?

Like the next doctor visit, fans will be anticipating your next book. You need to get started on it soon after you finish this one, while allowing yourself time to decompress, research, and plot the sequel. Marketing is essential at this stage, too. You can’t put your book out there and forget about it. If you slack off in your promotional efforts, book sales will lag, too.

The Lone Fish

Writing is a lonely business. We sit in our home office in front of the computer all day. When we’re not writing, we are working on promotion and marketing. Friends and family don’t understand the hours of dedication we need to get the job done. It’s a full-time career with no time off. The pressure is always on to produce more or to do more social media.

We have to remind ourselves that we’re not the only fish in the sea, and we need our families to support us. In return, we have to take the time to be with them because that’s what really matters in life. Writing a book is an achievement, but you want someone with whom to share it. In terms of understanding what you do, your critique partners and writing friends can empathize. Don’t feel you’re in the turbulent waters all alone.

Writing a Book is like a Doctor Visit #writingcommunity #writers Share on X

Upcoming Workshop

Saturday, June 4, 2:00 – 3:30 pm, “Self-Publishing Made Simple” Writing Workshop via Zoom with Nancy J. Cohen sponsored by Alvin Sherman Library at Nova Southeastern University. Pre-Register at https://bit.ly/3ytN1yn

Do you have a novel that doesn’t fit genre guidelines or a personal project you want to self-publish? Or perhaps you want to reissue backlist titles or become a hybrid author? In this workshop, award-winning author Nancy J. Cohen will discuss setting up your own imprint, buying and assigning ISBNs, preparing your manuscript, ebook and print distributors, and marketing tips.

Size Matters

Have you noticed how the size of your favorite brand items in the stores have shrunk while the prices remain the same or are higher? You’ve probably observed how your grocery bill has increased while portion sizes have gotten smaller.

milk bottles

While I was writing A Bad Hair Day Cookbook, I had to adjust recipes that called for box sizes no longer available. For example, cake and pudding mixes come in smaller boxes than in the past. This means less dry ingredients for your recipe. Take a look at your older cookbooks or family recipes and you’ll see what I mean. For other items, the bottle sizes have shrunk or the items inside are no longer as large or as plentiful. The manufacturers benefit while we get less and pay more.

Tomato Sauce  Pickle Jar

Does this also apply to book lengths? Do readers today, with short attention spans, prefer shorter works?

I looked at a few books from popular indie mystery authors and came up with these averages:

My books – 291 pages
Author A – 336 pages
Author B – 163 pages
Author C – 171 pages

What does this say? Those last two averages are considerably lower than mine. Does this mean readers prefer shorter and more frequent works? My books come out an average of once a year. If I wrote short, how many more stories could I produce? Being prolific isn’t my goal. I like to write a meaty story and that will take as long as it takes.

Another factor I noted is that all three of these authors have their e-books exclusive to Amazon in Kindle Unlimited. They are successful with this choice, but I don’t care to keep all my eggs in one basket. I’d rather offer my e-books wide. I do get sales from these other venues, including libraries, so it’s been worthwhile for me. My print books, too, are available wide through IngramSpark and KDP.

But this still begs the question – Do readers prefer shorter books that are quick reads with more frequent releases? A subscription service like Kindle Unlimited? Or books that are available from a variety of sources in varying lengths? What’s your opinion?

Do book lengths matter? #indiepub #publishing Share on X

GIVEAWAY

Enter Here Aug 1-18 to win a free book from Booklover’s Bench cozy mystery authors

Booklovers Bench Monthly Book Giveaway

Back-to-Back Book Releases: Yay or Nay?

Launching a series all at once can be a daunting task. You have to plan the promotion campaign with tight deadlines. This release schedule was a new venture for me. With two backlist trilogies, it made sense to book the releases close together. This meant getting all the titles ready before the pre-order dates.

Once I’d completed my revisions, here is what came next:

  • Assign individual ISBN Numbers and add to Copyright pages (optional but recommended).
  • Mention this title was previously published by your former publisher if it’s a reissue.
  • Add new front and back material.
  • Complete formatting for each book.
  • Add updated book covers to website.
  • Convert book into digital and/or paperback formats.
  • Set release dates.
  • Add book to vendor sites and schedule as pre-order.
  • Create memes for series as a whole and for each individual book.
  • If running a sale, create memes for sale book(s).
  • Write tweets for each title and for overall series.
  • Schedule a newsletter.
  • Book ads if desired.
  • Write blogs for Cover Reveals and Reissue dates.
  • Add distributor links to scheduled blog posts and website.
  • If a reissue, decide if you want to link to earlier versions to retain reviews.
  • Claim your titles on BookBub, Goodreads and Amazon Author Central.

I decided to run a pre-order sale. With the titles respectively at $.99, $1.99 and $2.99, this would give readers a saving of $6.00 over the regular retail price of $3.99 each.

There appeared to be a spike in sales for each book on their release dates, presumably due to preorders. The first book in each series had the most sales. I’m experimenting with these books on Kindle Unlimited and will evaluate the results once the royalties start coming in.

Would I do this again? Not for original titles. You’d have to write all three of them first and then promote your books to the next millennia. It gets tiring fast. There’s a reason why publishers produce one book a year in a series. You need time to contact reviewers, plan a promotional campaign, schedule ads, write copy, and so much more. It’s easier for backlist titles when you already have reviews, but you still want to attract new readers with fresh covers and added bonus materials.

In conclusion, a back-to-back publication schedule may work for more energetic writers, but I wouldn’t do it for my original works. I need more time for advance planning. In this case, though, with all three books in each trilogy already written, it was easier to get them ready for a fast launch.

Back-to-Back Book Releases: Yay or Nay? #bookpromotion #pubtip Share on X

Have you ever rapid-released several books in a row? How did that work for you?

GIVEAWAY

Enter Here to win a free book from Booklover’s Bench. Final two days!

Booklovers Bench

 

Choosing an Ebook Distributor

If you are not planning to be exclusive to Amazon, you’ll have several choices on where to publish your work in e-book format. You can either upload directly to the book distributors or go through a third-party aggregator. Other blogs compare these choices more thoroughly, so consider this an overview. This post will help you decide where to upload your self-published book.

Going Direct 

Publish your book directly to these distributors for maximum royalties and promotional benefits that may not be available otherwise. It really isn’t hard and you’ll like getting monthly royalties from these vendors once you learn the ropes.

Amazon Kindle –Since the majority of e-book sales are through Amazon, it’s best to go direct through KDP. If you go exclusive in Kindle Select, you can take advantage of certain promotional opportunities such as Kindle Unlimited and sales options.

BN Nook– You can schedule price promotions in advance.

Kobo – Ask to activate the Promotions tab to participate in special deals. You can opt-in for Overdrive and get a royalty 50% of library list price. Kobo Plus is a subscription service.

Apple Books – Apple has a new platform for authors, making it easy to upload your books directly without owning an Apple device. Fill out the four steps at the Publishing Portal – Upload your  ePub file & book cover; Add Title, Author & Description; Set Categories; Enter publisher & ISBN info. If this doesn’t work, if you only have a Word document, or if you need further instructions, see my advice here: https://nancyjcohen.com/publishing-direct-to-apple/

Google Play – They can discount your books at any time. This becomes an issue if Amazon does a price match. The solution? Raise your prices for this vendor.

Third-Party Aggregators

You can avoid all the angst and publish your book through a third-party aggregator that has multiple publishing partners.

Draft2Digital

  • Takes 10% cut of retail price.
  • You can set preorders at one site. Also handy for revised files.
  • Note you make a higher royalty (59.5%) going through D2D than going direct to Kobo (35%) with a book priced less than $2.99.
  • Payments are once a month direct to bank account.
  • Easy to upload files for free file conversion into mobi, ePub, pdf files
  • Author profile page and book tabs and Custom Book Carousels
  • Audiobook Production/Distribution via Findaway Voices
  • Universal Book Links via https://www.books2read.com/
  • Easy user interface and responsive customer service
  • New release notifications
  • Schedule sales ahead of time

Smashwords

  • Readers can buy direct from the SW Store.
  • Special copyright page wording is required. Approval for premium catalog needed.
  • SW’s royalty rate varies. Monthly payments via PayPal.
  • Set preorders in advance
  • Exclusive Promotions, Discount Coupons, New Release Alerts, Series Listings
  • Discount coupons on SW do not impact your retail prices at other stores.
  • Free ISBNs for use on SW sites
  • Author profile page and Author interview

PublishDrive

  • Takes 10% cut of retail price
  • Publishes to Google Play among numerous other sites.
  • Price Promotions in a few easy steps
  • You can add POD and audiobook formats to your distribution

IngramSpark

  • IS charges fees for uploads and revisions. Discount coupons may be available.
    Distribution includes 60+ e-book retailers.
    Royalties on e-books are 40% compared to 70% going direct to Amazon through KDP (depending on book price). However, KDP only allows you to reach Amazon customers.

You can also upload your books directly to some of the vendors above and use a third-party aggregator for the rest. One of the biggest advantages of the third-party aggregators is that they can reach the library market. Check out their partners and then make your own choice on which one you favor.

Choosing an eBook Distributor #indiepub #pubtip Share on X

Disclaimer – This advice is based on my interpretation. Please visit each site to check for updates and to make your own evaluation.

Coming Next – Print Distributors

By the way, did you know the first four books in my Bad Hair Day Mysteries are available in Audiobook format? These stories are “funny, light, full of surprises and twists.” Go Here to learn more and listen to samples.

Buying and Assigning ISBN Numbers

ISBN stands for International Book Standard Number. It is a globally recognized identification number for your book. As an indie publisher, you need to think about this option before self-publishing your work.

Why should you use your own ISBN numbers?

  • Control over metadata
  • More professional – Your imprint is the publisher
  • Better availability to retailers, booksellers, and librarians
  • You need an ISBN to get a barcode, which may include pricing information.
  • Certain book distributors may require you to have your own.
  • Some writing contests and library promotions require you to have an ISBN.
  • Your book’s information will be stored in the Books In Print
  • Resource: http://www.ingramspark.com/blog/owning-your-own-isbn-in-self-publishing

Legalities – DBA or LLC

If you want your own imprint, create a publisher name and see if the domain is taken. If not, reserve the domain name. Register with your State as a “Fictitious Name” or “Doing Business As” company. You can do this online. Or establish an LLC. Check with your accountant to see which one is right for you. It looks more professional for your book to be published by “XYZ” Press than by the author. Apply for a county business license/tax receipt if required. Finally, open a business bank account so you can receive royalty payments through direct deposit.

This does not necessarily apply if your plan is solely to publish e-books through Amazon. Then you have the option of skipping this whole process and using the distributor-provided ISBN. But know that you are limiting your options for later if you choose to go wider with your books and take advantage of the opportunities listed above.

Where can you buy an ISBN number?

How to Assign Title Data to Your ISBN:

  1. Make sure you have your metadata, book cover, author bio, & pricing info ready.
  2. Sign into https://www.myidentifiers.com/ with your username and password.
  3. Go to the My Account dropdown menu.
  4. Click Manage ISBNs.
  5. Click Assign Title next to the ISBN number you wish to assign.
  6. Complete all fields marked with red asterisks.

Upload Cover Image

Title Information
Book title, subtitle, main description, original publication date, language, copyright year, optional Library of Congress Control Number

 Contributors
Your author name goes here along with your bio.

 Format and Size
Medium, i.e. E-book, Digital, Print, or Audio
Format, i.e. Electronic Book Text

Subjects & Genres
Primary Subject, i.e. Fiction, Mystery and Detective, General

Editions and Volumes
Previous Edition ISBN or New Edition ISBN. This is when you issue a second edition, for example. Then you must manually change the Title Status on the older ISBN to Out of Print.
Series Title Info (name of series) and Series Volume Number
Total Volume Number – number of products in a multi-volume work (i.e. box set)

Sales and Pricing
Where is the title sold? United States
Publisher and Imprint – Put your DBA or LLC company name as the publisher.
Title Status: Active Record
Publication Date: This can be in the future.
Target Audience, i.e. Trade
Price: Currency (US Dollars), Price (3.99) Type (Retail Price) 

Hit the SUBMIT button.

NOTE: Except for the ISBN number assignments, you can change most of this material, including adding a cover image, at a later date.

Use CLONE on the Manage my ISBNs Dashboard when you wish to copy this information to the next available ISBN number. This is helpful when you’re registering e-book and paperback editions for the same title. Review the data on the new form and adjust accordingly.

Buying and Assigning ISBN Numbers #indiepub #pubtip Share on X

Library of Congress Control Number

After you have an ISBN, you can apply for an optional Library of Congress number. This allows librarians to catalog books before they’re published and to add the digital record into their search program. If you have an imprint that buys ISBNs in bulk from Bowker, you can set up an account with the LOC. You have to buy at least 10 ISBNs and list a U.S. city as the place of publication. Get started at https://www.loc.gov/publish/pcn/ about two to four weeks before you do the final formatting. LOC will ask for the book title and ISBN. They will email you the LOC number and tell you how to add it to the copyright page. Check for ineligible works here: https://www.loc.gov/publish/pcn/about/scope.html

Now that you have assigned an ISBN number to your title and filled in the basic metadata, you are ready to put your book into production. Add the ISBN number to the copyright page and move on to final formatting. Next we’ll be discussing publication choices.

If you missed the previous posts on this topic, see the following:

Adding Front and Back Material to Your Indie Published Book

Preparing Your Book for Self-Publishing

Why Self-Publish Your Book?