If you’re an indie author, you have full responsibility for book production. This includes the cover, formatting, metadata and more. Let’s start with the cover. You can be working on this aspect while finalizing your completed manuscript.
Getting Started
Choose a ready-made cover, design one yourself, or hire a talented cover artist. I prefer the latter because I want my book to look as professional as possible, and I have no skills in this area. Plus, for a series, you need a coordinated look. Decide which route you’ll go and then consider these elements below.
Sample Covers
If you’re not sure what type of look you want, go to Amazon and put your genre in the search window. Click on any covers that attract you. Then click on the series title and see them all laid out. Decide what it is about them that draws your attention. Collect the links to several cover styles that appeal to you and send these to your cover artist as examples.
Type of Image
Do you want a person, pet, architectural/landscape scene or an object on your cover? These are listed in order of popularity for cozy mysteries according to a recent market report. For my next release, I’m choosing to have a person on the cover and a scene depicting where the story takes place.
Here’s an example from Hair Raiser. The original cover needed a revamp (see image on left). I knew I wanted a chef on the cover. In the story, his Bananas Foster erupts into flames. But how to get that fire just right? See these proofs.
Color Palette
What colors represent your author brand? Are your stories dark and suspenseful, or are they light and humorous? Do they take place in a particular locale such as a tropical setting with bright, bold colors or at a seaside resort with pastels? Again, you may vary the colors from book to book, but the overall look should be consistent.
Placement of Author Name and Book Title
Think about placement for the title and author name. Top or bottom with the image in the middle? Or some other arrangement? How about your series title? Make sure the text stands out clearly against the background images. These choices should remain the same for each book in a series.
Font
The text font should also be consistent. It can help set the mood for a serious or funny work. Make sure whichever one you use, that it’s legible on a thumbnail-sized image.
Subtitle
Do you want a subtitle on the cover? How about a series logo? These are other things you may want to add.
Paperback Cover
Before you can do a paperback cover, you’ll need to have a pdf copy of your book with a page count. Then think about what you want on the spine. Your author name and book title? Series logo? Publisher imprint? Series number?
What about the design on the back? Do you want to carry through the image from the front, or use a solid color on the back page?
You’ll need to be ready with the back cover copy. Aside from the story blurb, will you include review quotes? If you don’t have any yet for this book, are there previous books in this series or another series you write that you can use?
Note that print cover templates differ for Amazon KDP and IngramSpark. If you plan to upload to both distributors, you’ll need two separate covers in pdf format. Give your cover artist the print ISBN number, but you do NOT need a bar code. The distributors will automatically create one for you.
Next, we’ll discuss finalizing your manuscript with front and back material prior to formatting so you can get the pdf page count you need.
ON SALE
Easter Hair Hunt is on sale for $0.99 until April 9! Grab your copy now while this price is still effective or read for FREE on Kobo Plus. You can also get a print copy as a gift.