Book Marketing

SleuthFest 2018 was a great conference for mystery writers and fans. One of the first workshops I attended was given by book publicist Maryglenn McCombs. These are the points I took away from this workshop on marketing. Any mistakes are due to my misinterpretation.

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Reasons why readers buy books:

Placement (i.e. in library or on bookstore display or in airport store)
Physical Product
Online Exposure
Direct Email
Advertising
In-Person Appearance
Interest in Topic or Setting
Need for Entertainment
Author Endorsements
Hand Sales by a Bookseller
Reader Recommendations
Media such as blogs, radio, interviews, etc.

Public Relations is only one component in selling books. A publicist’s job is to create awareness of your book. But there’s no guarantee that you’ll get media coverage.

Why your book might not be selling:

You’re not meeting the above requirements
Not wide enough cast of promotional efforts
Trying to do too much at once
No advance planning
Product isn’t professional
Cover isn’t appealing
Too much “buy my book” social media
You’re offensive on social media (i.e. talking politics or using bad language)
Book is overpriced
Not targeting your audience
You get a great review and don’t share or promote it. But make sure you have permission first.
Your book doesn’t have any endorsements.
You aren’t doing signings and appearances. Look for non-traditional outlets.
Writing/editing needs improvement
Bad cover copy

What does not work:

Radio tours, with a few exceptions like Authors on the Air
Lengthy book tours
Purchased editorial ads
Purchased reviews
“Buy my book” social media tactics
Book trailers
Swag
Gimmicks such as dressing in costume for an appearance

These may work or not:

Street teams
Soliciting Amazon reviewers
Facebook ads

What works:

Major media coverage
Attending conferences
Print media
Launch parties
Steady media coverage over time
Personal contact with booksellers
Finding your superfans
BookBub ads/deals
Starred reviews
Winning awards
Big author endorsements
Making the “Best of” lists
Getting into Gift Guides
Writing a Great Book
Having a Professional Product

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Holding Patterns

Holding Patterns

Sometimes as writers, we have to wait on others to progress with our current works in progress. When you are waiting for the copy edits from your traditional publisher, for example, is one instance of this. We play the waiting game when we send in submissions, anticipate our advance reading copies, or expect our edits to come any day. It’s part of the game. What you need to do during this time of inactivity is to either work on your next project or focus on marketing strategies.

As part of my goals for this year as mentioned in an earlier post, I plan to have five releases. Two of these objectives have been met. Silver Serenade came out in a revised ebook edition and Died Blonde made a revised paperback debut. What about the rest?

I’m waiting on my developmental editor for Trimmed to Death, the next Bad Hair Day mystery.
I’m waiting on my narrator for the audiobook edition of Body Wave.
I’m waiting on my cover artist for the expanded second edition of Writing the Cozy Mystery.

Am I planning a marketing campaign for any of these projects or working on the next creative endeavor in the meantime? Sorry…but no. This break comes at a good time. Our daughter is getting married. My spare moments are taken up with researching bridal shower venues and mother-of-the-bride dresses. This is a big reason why you’re not hearing from me so much on this blog at present. If you like, I can discuss the restaurants we’ve visited and the beautiful dresses I’m seeing, but it’s not writing advice. It is life experience. Depends on which journey you want to read about here.

I’m not totally lazing about, however. I have been preparing three PowerPoint presentations for upcoming events. See my Appearances page if you wish to know where I’ll be speaking. And I’m revising Keeper of the Rings, an earlier science fiction romance. So I am still being productive even if it’s not on the three projects above.

Things are bound to get more intense as the nuptials get closer, so I might have to put off one of my planned releases until later in the year. A book release requires a lot of effort if you mean to send out review copies, write blogs for blog tours, plan launch parties, and more. And all of these three projects will require special attention in that way. So their releases will have to be spaced out accordingly.

What do you work on while you’re in a holding pattern for your current project?

 

Strengthen Your Chapter Endings

It’s imperative for pacing and suspense in your novel to keep the reader turning pages. We’ve discussed End of Chapter Hooks here before. If you have a weak ending, it’s tempting for readers to put down your book. This isn’t what you want. You need an element to strengthen your chapter’s final words.

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Here’s an example of a weak ending from Trimmed to Death, my work-in-progress. Marla is speaking to Nicole, another hairdresser, at her salon.

“Dalton wants to take a drive north on Sunday. He says the Kinsdales have a cousin in central Florida who owns an olive grove. This man might be able to shed some light on matters.”

Nicole chuckled, a low throaty sound. “Sounds like a good excuse for a day trip. Relax and enjoy the outing. You don’t have to be back at work until Tuesday.”

This passage illustrates another item to watch for when editing your work. Don’t repeat information your characters already know. Why would Nicole tell Marla that she doesn’t have to be back at work until Tuesday? Marla knows her days off.

Here is how I changed this into a better ending, at least for now. I might work on it further, but this one is an improvement over the previous version. Let me know what you think.

“Dalton wants to take a drive north on Sunday. He says the Kinsdales have a cousin in central Florida who owns an olive grove. This man might be able to give us some answers.”

Nicole chuckled, a low throaty sound. “Sounds like a good excuse for a day trip. Relax and enjoy the outing. Temps are supposed to be in the seventies. Take advantage of the good weather while it lasts.”

Marla should heed her words. Even though the winter months could bring cold air to the south, the next storm season was always around the corner… same as the killer in their latest crime case.

This edition might not be perfect, but it’s better than the first. And so it goes when you line edit your work. Strengthen your sentences and chapter endings so they have more of an emotional impact.

Strengthen your Chapter Endings #amwriting #writetip Share on X

 

 

 

Tedious Tasks for Writers

Consider these tasks when you feel brain dead or are too tired to think straight. Here’s a list of jobs for writers when you want to be productive without much mental effort.

Tedious Tasks for Writers

• Organize your Internet Bookmarks/Favorites and verify that the links are still active.

• Verify that the links you recommend on your websites are still valid.

• Update mailing lists and remove bounces and unsubscribes.

• Back up your files. Email a copy of your WIP to yourself.

• Go through your online folders and erase old files.

• Delete photographs stored on your computer that you no longer need.

• Convert old file formats to current ones.

• Delete unnecessary messages from your email Inbox and Sent folders.

• Delete old contacts from your address book.

• Unfollow people from Twitter who are no longer following you.

• Sort your Twitter friends into Lists.

• Post reviews of books you’ve read to Goodreads and Amazon.

• Get caught up on listing tax deductible items for your writing expenses.

• Index your blog posts by date and subject so you have a quick reference.

• Read back issues of trade magazines and get caught up reading newsletters.

• Organize your physical book collection.

• Donate books you’ll never read again and don’t want to keep.

• Pare down your digital TBR pile. Are you really going to read all those free downloads?

• Sort through the piles of papers on your desk. Act on them, file them, or throw them out.

Work on blogs like this one.

 

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Thank You for Following

I want to offer a big Thank You to my blog followers for sticking with me through the years. You have my special gratitude if you’ve left comments, liked a post, tweeted one or shared it on Facebook. I’m especially touched when you come up to me at a conference and mention that you appreciate my blog. I send these messages out into cyberspace without knowing if anyone reads them. So it’s most gratifying to get any kind of feedback.

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As a gift to you in return, I’d like to offer you the chance to win a $15 Fandango gift card, so you can see one of the latest movies. All you have to do is comment below and your name will be entered. The drawing will take place in two days.

In your comment, let me know, if you wish, what you like about this blog, what you dislike, or what kinds of articles you’d like to see more of in the future.

Meanwhile, have a safe, happy, and healthy New Year!

All the best always,

Nancy

Write What You Know

Today we have guest author Mary Cunningham discussing “Write What You Know” and sharing her experiences.

I’d written all my life, but until the ripe old age of fifty, I’d never ventured beyond family memoirs and very bad poetry. Then five crazy broads got together and formed WOOF: Women Only Over Fifty. All of us had reached that magic milestone, or were about to, and weren’t all that thrilled with the ramifications. Hormones, hot flashes, hair loss, and weight gain were just a few of the complaints.

We decided we could continue to bitch or become proactive bitches and write a book that not only made light of our fate, but honored our love of dogs, too. We embarked on the WOOF adventure including contributions, Hormones and Harmonies, Are We Barking up the Wrong Tree, The Hair of the Dog, and Old Dog/New Tricks. Really, if we’re going to gain weight, lose hair, and feel like we’re sitting in a pre-bake oven half the night, why not learn to laugh at it?

From there, I moved on to middle-grade fantasy. Huh? Not a natural transition? When you have a recurring dream about a friend’s attic that served as your clubhouse on rainy days when jumping rope or playing softball outside was impossible, you have to write about it. Write? Er…right? Cynthia’s Attic, all five books featuring best friends, ancestors, family stories, and time travel, sprang to life.

Using the “Write what you know” advice, I used old family pictures in this series to describe my characters and the setting for the 1914 stories, a small town in Southern Indiana; my hometown.

Another middle-grade series, The Adventures of Max & Maddie, is also in the works. Again with the time travel! Can you tell H.G. Wells’ The Time Machine was one of my favorite books as a kid? Max and best friend, Maddie, delve more into history instead of magic.

I’m not sure what made me jump into a totally different genre, except I’m so glad I did! Andi Anna Jones Mysteries is an adult series about an inept travel agent whose real talent is amateur sleuthing. Again, using the “Write what you know” advice, I was that inept travel agent in North Miami Beach. (Won’t mention the agency in case there are pending lawsuits against me.) Seriously, I was awful! Just as I’d hoped, the first book, Margaritas, Mayhem & Murder, has given me some sense of redemption and has also exorcised a few ghosts.

Writing can be so satisfying and cathartic, and while I got an unusually late start, I plan to write as long as my fingers will cooperate. Reading gives us the opportunity to escape into our own little worlds, and as authors, we can write books and stories that offer readers a much-needed escape into other worlds, countries, cultures, and minds.

Margaritas, Mayhem, & Murder: An Andi Anna Jones Mystery (# 1), was released Nov. 30, 2017. If you have as much fun reading it as I had writing it, we’ll all be winners!

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Purchase “Margaritas, Mayhem & Murder”

Amazon: https://www.amazon.com/dp/B076N6KBM3
BN Nook: https://www.barnesandnoble.com/w/margaritas-mayhem-murder-mary-cunningham/1127355519?type=eBook
Smashwords: https://www.smashwords.com/books/view/756600
Google Play: https://play.google.com/store/books/details/Mary_Cunningham_Margaritas_Mayhem_Murder?id=0jU8DwAAQBAJ
Kobo: https://www.kobo.com/ca/en/ebook/margaritas-mayhem-murder

Mary Cunningham

MaryCunningham

Author Mary Cunningham grew up on the northern side of the Ohio River in Corydon, Indiana. Her first memories are of her dad’s original bedtime stories that no doubt inspired her imagination and love of a well-spun “yarn”.

Childhood experiences, and a recurring dream about a mysterious attic, inspired characters Cynthia and Augusta Lee, for her award-winning middle-grade series, Cynthia’s Attic. The setting is her childhood home in Southern Indiana. Family stories and ancestors comprise the storylines. There are currently five books in this series.

Through a horrifying stint as a travel agent and a more rewarding experience teaching travel and tourism, the character, Andi Anna Jones, travel agent/amateur sleuth, inspired her latest adult mystery series. Mary is currently writing Book #2 of the series, along with another middle-grade series, The Adventures of Max and Maddie, a historical time-travel. The author is also trying her hand at writing a bio for a former UConn and WNBA basketball player, former army brat, who started a scholarship foundation to assist the children of deployed military veterans. Mary is a member of The Georgia Reading Association and the Carrollton Writers Guild.

When she gives her fingers a break from the keyboard, she enjoys golf, swimming and exploring the mountains of West Georgia, where she makes her home with her husband and adopted, four-legged, fur-daughter, Lucy.

Social Media Links 

Website: https://www.marycunninghambooks.com
Facebook: https://www.facebook.com/marycunninghambooks/
Twitter: http://twitter.com/MaryCunningham
LinkedIn: https://www.linkedin.com/in/marycunningham1/
Goodreads: http://www.goodreads.com/author/show/367223.Mary_Cunningham
Amazon Author Page: https://www.amazon.com/-/e/B002BLNEK4

 

Stay in Viewpoint

As a beginning writer, I didn’t understand what it meant to stay in viewpoint. I was guilty of bouncing heads, or switching viewpoints within the same scene. This confuses readers because they become unsure of who is the main character. You should stay within one person’s head or else use a space break to delineate a change.

Books in the thriller genre often use multiple viewpoints, a technique that can work as long as there’s one clearly identifiable hero. If not, your reader isn’t going to care about any of the characters. Sure, you can catch their interest using bait and switch tactics. This means, you leave off each scene with one person in jeopardy before switching viewpoints with a space or chapter break. But get inside too many different heads, and the reader will cease to care. Maybe this is why I like single third-person or first person viewpoint in the mysteries I read. In a romance, it’s standard to alternate the hero and heroine’s viewpoint and sometimes this includes the villain as well. That’s okay as long as the character switch is well marked.

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In revising Keeper of the Rings, one of my earlier romances that I wrote originally as Nancy Cane, I caught a perfect example of changing viewpoints in the same scene. Here’s an example:

[B’s viewpoint] Wellis, the village priest, had requested Bendyk’s presence. Now, as he sat across from the older man in the living room of his oceanfront bungalow, Bendyk fingered the medallion hanging from his neck.

“I fail to understand your meaning when you say people are straying from the Faith.” He squared his shoulders. “The turnout at the service this morning was phenomenal.”

“That’s because the villeins are putting on a pretense of piety for your benefit.” Wellis wagged his finger. “They’re afraid you’ll report to the Docent about their indiscretions.”

[W’s viewpoint] Pursing his lips, Wellis felt he should know his flock better than any representative from the central authority, such as Bendyk Worthington-Jax. He’d sent for help, realizing the situation could get out of control. After all, on whose head would the wrath of Lothar fall if he failed? His own, of course. But the golden-haired missionary, despite his zeal, had found nothing amiss.

It wasn’t Bendyk’s fault, considering how fearful the villeins were about retribution. The blasphemous talk circulating throughout the town was bound to bring dire repercussions. Wellis had hoped Bendyk would inspire a renewal of faith and, indeed, the service he’d conducted this morning had been exemplary. Perhaps his visit had done some good after all.

Bendyk faced him across a table laden with fresh fruit and nuts. The young man quirked an eyebrow. “Don’t forget it’s tithing time. The tax collector is here, even in the midst of Renewal celebrations. That’s enough cause for heightened tension.”

Wellis gave him a weary smile. “Not in this case. We’ve been fortunate to have the same agent each year. She counts in our favor and exacts a toll of ten percent on less the amount actually produced.”

Bendyk’s eyes darkened to a shade of indigo. “You mean this agent reports an inaccurate count? Why, that’s a criminal offense.”

Wellis leaned back in his chair, relishing the warm salty breeze blowing in from the open windows. His bungalow, a short distance from the ocean, stood on stilts like the rest of the houses by the shore. Further inland, other dwellings rose along a gentle slope that footed the Jerrise mountain range.

His congregation enjoyed a simple life living off the bounty of the sea and their industries of ropemaking and small boat construction. No one had enough revenue to fuel an investigation, so he didn’t see any harm in telling Bendyk of the tax agent’s favoritism.

“It appeases people,” he said with a shrug. “There’s enough grumbling about laws that don’t take into account the needs of individual districts.”

Bendyk scraped a hand through his short, wavy hair. “That’s not true. The Docents are responsible for making adjustments. If they rule unfairly, you can appeal to the Candor.”

“The Candors are concerned mainly with their own wealth. Things have gotten out of hand.”

Bendyk shot to his feet. “My father is a Candor. He’s always judged his people fairly and considered their needs.”

[B’s viewpoint – we can’t see if our own eyes look shrewd] Wellis regarded him with shrewd eyes. “Cranby is an exception. Do you deny that dissatisfaction with the Synod’s power is growing? Aren’t your services widely in demand in an attempt by local priests, like myself, to stem this tide of disloyalty?”

[W’s viewpoint] “It is the work of the Truthsayers.” Bendyk’s jaw clenched. “They seek to undermine the Faith and establish anarchy in its place.”

Footsteps sloshed outside, and Wellis held up a hand to silence his guest. “Hush, here comes the village council. I have summoned them to hear your advice. Go easy, young man. Your fiery tongue does you well in sermons but not in debate.”

I decided this scene should be told from Bendyk’s viewpoint since he’s a major player in the story. So here’s the new scene. See if it flows better and keeps your interest more.

Wellis, the village priest, had requested a private audience with him. Now, as he sat across from the older man in the living room of his oceanfront bungalow, Bendyk fingered the medallion hanging from his neck.

“I fail to understand your meaning when you say people are straying from the Faith,” he said. “The turnout at the service this morning was phenomenal.”

Wellis wagged his finger. “That’s because the villeins are putting on a pretense of piety for your benefit. They’re afraid you’ll report their indiscretions to the Docent.”

Bendyk tightened his lips. No doubt Wellis felt he knew his flock better than any representative from the central authority. But the priest had sent for help, realizing the situation there could get out of control. After all, on whose head would the wrath of Lothar fall if he failed? Yet the blasphemous talk circulating through town wasn’t evident during Bendyk’s inspection. He wasn’t surprised, considering how fearful the villeins were about retribution.

Wellis had hoped his arrival might inspire a renewal of faith. In truth, the service Bendyk had conducted this morning had been exemplary. Perhaps his visit had done some good after all.

He faced the priest across a table laden with fresh fruit and nuts. “Don’t forget it’s tithing time. The tax collector is here, even in the midst of Renewal celebrations. That’s enough cause for heightened tension.”

Wellis gave him a weary smile. “Not in this case. We’ve been fortunate to have the same agent each year. She counts in our favor and exacts a toll on ten percent less than the amount actually produced.”

“You mean, this agent reports an inaccurate count? Why, that’s a criminal offense.”

Wellis leaned back in his chair, while a warm salty breeze swept in through open windows. His bungalow, a short distance from the ocean, stood on stilts like the rest of the houses by the shore. Further inland, other dwellings rose along a gentle slope that footed the Jerrise mountain range.

“It appeases people,” Wellis said with a shrug. “I hear grumblings about laws that don’t take into account the needs of individual districts. My people enjoy a simple life. They live off the bounty of the sea, plus their industries of rope-making and small boat building. No one earns enough revenue to warrant an investigation.”

“That’s not true. The Docents are responsible for making adjustments. If they rule unfairly, you can appeal to the Candor.”

“The Candors are concerned mainly with their own wealth. Things have gotten out of hand.”

Bendyk shot to his feet. “My father is a Candor. He’s always judged people fairly and considered their needs.”

“Cranby is an exception.” Wellis regarded him with shrewd eyes. “Do you deny that dissatisfaction with the Synod’s power is growing? Aren’t your services widely in demand in an attempt by local priests, like myself, to stem this tide of disloyalty?”

“It is the work of Truthsayers. They want to undermine our Faith and establish anarchy in its place.”

Footsteps sloshed outside, and Wellis held up a hand to silence his guest. “Hush, here comes the village council. I have summoned them to hear your advice. Go easy, young man. Your fiery tongue does you well in sermons but not in debate.”

You may have noticed that I polished up the prose as well. So what do you think? Were you better able to identify with Bendyk in the second sample?

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FWA Conference Recap – Staging Fight Scenes

Fight Scenes

Author L.E. Perez gave a good talk on fight scenes at the Florida Writers Association 2017 Conference . Here are the tips I garnered. Any errors are due to my misinterpretation.

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  • Focus on character emotions.
  • Defending yourself is not the same as being prepared to injure someone.
  • PTSD happens to anyone who experiences a violent event or is a crime victim. This also applies to domestic abuse since the characters are at war.
  • Consider words that reflect a fight: sudden clarity, adrenaline rush, freeze up, smashed, buffeted, rage, pain.
  • If your character punches someone, he may need to shake his hand out afterward. It hurts to throw a punch.
  • Allow for recovery time. Either use the recovery in the story, or skip ahead and have the character recount what happened during this interval.
  • In a knife fight, someone invariably gets cut. Or your hero might survive a knife fight and then cut himself chopping vegetables for a bit of humor.
  • Act out your action scenes to get a sense of motion. How is your character moving during the scene? How is he holding a weapon?
  • Kamas is a weapon with a scythe-like blade on one end and a pointed blade on the other end.
  • Not all knives are throwing knives. They have to be properly balanced.

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FWA Conference Recap – Book Marketing

Besides giving my own talk on “Book Promotion on a Budget” at the Florida Writers Association 2017 conference, I sat in on a couple of other presentations about book marketing. Here are some of the main points I gleaned. Any errors are due to my misinterpretation.

If your book isn’t selling, you may need to:

Change the cover

Get more reviews
Write a letter to readers asking for reviews.
Continue to acquire reviews for backlist titles.
Aim for 100 reviews on Amazon to make an impact.

Evaluate your Amazon page
Check your keywords and categories.
Keyword strings work better than single keywords.
Note the sales rank of each category.

Examine your social media influence
Do you need to increase your engagement? This matters more than the number of followers.

Put your book out in multiple formats, not ebooks alone. Consider print and audiobooks.

Is your book in the right genre?

How relevant is your backlist title? Does it need an update and a fresh cover?

Are you marketing your book to the right audience?

Practice ebook price rotation. Ideal ebook pricing is $2.99 to $5.99. Shuffle your books in and out of sales promotions.

Plan a promotional campaign that includes Publicity, Online Promotion, Events, and Multimedia.

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FWA Conference – Day 2

Saturday morning at the Florida Writers Association annual conference found me starting off the workshops with a talk on “Book Promotion on a Budget.”
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Next I attended Penny Sansevieri’s presentation, “Help! My Book Isn’t Selling.”

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A buffet lunch followed with barbecue chicken and accompaniments. Awards were given to youth writers. After lunch, I had a booksigning and later a video interview.
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Then it was time to get ready for the Royal Palm Literary Awards banquet. My family came to support me as a finalist. It was interesting to see the blurbs about each author’s book on big screens as we ate. I didn’t win, so I’ll have to try again next year. I’m still thrilled to have made the finals.
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On Sunday, I attended a workshop “Bring that Action Scene to Life” by author L.E. Perez. I learned a few tips during her entertaining presentation.
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Then I checked out and packed up the car to meet our family for lunch.
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