Swapping an outdated cover for a new, fresh look can help to improve sales for a backlist title. It’s also a good opportunity to update the interior file if needed. Your book description might need an overhaul as well. These are all things you can do to revive sales on earlier books. As an indie … Read more
The industry workshops at Orlando Reads Books Convention in Altamonte Springs, FL were excellent. They were aimed at advanced authors with all the latest marketing tips and tricks to attract readers. These are my notes, and any errors are due to my misinterpretation. This is a general summary of what I learned. Mastering the Art … Read more
Reviews are an author’s lifeblood. At best, they can strongly influence new readers to buy your book. At worst, a slew of poor reviews or low numbers may lead your publisher to think twice about accepting your option book. The quantity and ratings also affect your promotional opportunities since some ads require at least 10 … Read more
While it may seem a no-brainer to reissue a backlist title in print format, it’s not so easy. There’s a lot more work involved than you might think. Assuming you’ve revised your traditionally published book earlier and reissued it in digital format, you’ll need to refresh this material before converting it into print. My eight … Read more
I am honored to have an essay in Promophobia: Taking the Mystery Out of Promoting Crime Fiction. Edited by Diane Vallere. Publishing a book can be scary. Figuring out how to promote it can be straight-up frightening. When the seas of book promo make you feel adrift in unfriendly tides, keeping your head above water … Read more
Once you’ve finished the latest revisions on your novel and sent it to your editor, what then? Do you begin work on the next book? Not yet. This is the best time to write all the blogs for a blog tour. The story is fresh is your mind, so it’s prudent to write these articles … Read more
Looking for a fun Beach Read or a new book for the holiday weekend? Grab a copy of PERISH BY PEDICURE on sale for only 99 cents! Limited time offer. Salon owner Marla Shore finds herself fixing more than just hair at a Fort Lauderdale beauty show. When the much‑disliked director of Luxor Beauty Products … Read more
Would you like to create your own book trailer? Various companies will do trailers for you, but their work may be similar to what you can do on your own with a slide show. Wouldn’t you rather pick out the photos and music that best suit your story? You may already have a program on … Read more
Launching a series all at once can be a daunting task. You have to plan the promotion campaign with tight deadlines. This release schedule was a new venture for me. With two backlist trilogies, it made sense to book the releases close together. This meant getting all the titles ready before the pre-order dates. Once … Read more
As part of a book promotion campaign, many authors routinely offer giveaways or contests with books as prizes. Whether these are e-books or print copies depends upon author preference, publisher, supplies and cost factors. Traditionally published authors may receive a carton of advance reading copies for reviewers or to use as giveaway prizes. They can … Read more