Saturday morning at the Florida Writers Association annual conference found me starting off the workshops with a talk on “Book Promotion on a Budget.”
Next I attended Penny Sansevieri’s presentation, “Help! My Book Isn’t Selling.”
A buffet lunch followed with barbecue chicken and accompaniments. Awards were given to youth writers. After lunch, I had a booksigning and later a video interview.
Then it was time to get ready for the Royal Palm Literary Awards banquet. My family came to support me as a finalist. It was interesting to see the blurbs about each author’s book on big screens as we ate. I didn’t win, so I’ll have to try again next year. I’m still thrilled to have made the finals.
On Sunday, I attended a workshop “Bring that Action Scene to Life” by author L.E. Perez. I learned a few tips during her entertaining presentation.
Then I checked out and packed up the car to meet our family for lunch.
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Tag: Business of Writing
FWA Conference – Day 1
This was my first time attending the Florida Writers Association annual conference. The theme was “What A Character.” I didn’t attend the Thursday all-day workshop with bestselling author David Morrell, but I did hear him speak later on. Instead, I checked into the hotel and went to faculty orientation followed by a general welcome for conference attendees.
Friday morning, things began in earnest with a breakfast buffet at 7am. Scrambled eggs, bacon, potatoes, bagels and pastries were on the menu. We sat at genre tables to speak to other writers in our specific categories. Here I am with true crime author Carla Norton.
First on the agenda was my talk on “Writing the Cozy Mystery.”
I put away my laptop and attended Carla’s workshop on “True Crime – Stranger than Fiction.”
Then I wandered through the bookstore organized by Murder on the Beach and the silent auction rooms. Lunch was a bountiful buffet of Italian food.
At 2pm, I was on a panel titled “Dredging Up Your Dark Side” moderated by Ken Pelham. Also on this panel were Carla Norton, Doug Dandridge, Micki Browning, and Dan Alatorre.
Later that afternoon, I attended a panel on “Effective Book Marketing with POEM” by speaker Keith Ogorek.
That evening was a welcome reception with superhero-costumed characters. The picture with a foursome has Carla Norton, Ken Pelham, Vic DiGenti, and literary agent Mark Gottlieb.
A sit-down dinner was followed by a keynote address from bestselling author Steve Berry.
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Liquid Latex
Research Insights – Liquid Latex
Research for a novel can lead to all sorts of esoteric topics. For Facials Can Be Fatal, I came across the term liquid latex. I’d heard of latex gloves, and that people could be allergic to latex. My hairdresser sleuth would have to be careful what type of gloves she used when applying hair color to a sensitive client. She could avoid risk by using gloves that do not contain this element. Next time you buy a pair of gloves for washing dishes or doing housework, check the label and see if they are latex-free.
So what is liquid latex? Latex is a substance derived from rubber trees as a milky liquid. The commercial substance called liquid latex contains about one-third latex, two-thirds water, and tiny amounts of ammonia for preservation. You can also buy it ammonia-free. This would be desirable when applying the substance to your face.
Liquid latex is commonly used for body paint and special effects makeup, such as scars, wrinkles, and wounds. It can be applied with a disposable sponge and takes up to ten minutes to dry. As it dries, the liquid latex hardens to a rubbery consistency and shrinks about three percent. Manufacturers add pigments to provide color choices. Or you can dust shimmer powder over the dried latex to create a metallic effect. Since it also has a sticky quality, liquid latex can be used as an adhesive for bald caps and other prosthetics. Fortunately, this substance is easily removed by peeling it off, but it can remove your fine hairs at the same time. Ouch.
Looking to enhance your Halloween costume? You can buy liquid latex online or at your local party store in varying sized containers and a choice of colors. Try building up an area on your skin using alternating layers of latex and tissue paper and color it to make fake injuries. Learn how to apply it by watching a YouTube video. Next time you see a blockbuster movie, note if the special effects makeup might have been done with liquid latex.
So how did I use this information in Facials Can Be Fatal? Let’s just say that some people can be highly allergic to the stuff. In other words, latex can be lethal.
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Facials Can Be Fatal by Nancy J. Cohen
A Bad Hair Day Mystery
Readers’ Favorite Gold Medal Winner
Finalist in the Royal Palm Literary Awards
During the frenzy of the December holidays, the last thing salon owner Marla Vail needs is a dead body slathered in a green facial mask at her new day spa. The victim, Valerie Weston, was a major donor for Friends of Old Florida, a historic building preservation society. Marla’s stylists are scheduled to work backstage at their upcoming gala fashion show, but Val’s demise might put a crimp in their plans. Hoping to salvage her reputation, Marla determines to track down the suspects. As she learns more about Val, she realizes the benefactress might have stumbled onto secrets others would kill to keep. She’d better prepare for a body count that has nothing to do with hot stone massages and everything to do with murder.
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RWA17 Workshop Recap – iBooks
Amy Atwell from Author E.M.S. gave this workshop at #RWA17. Note that iBooks is in 51 countries and it’s the number two online book retailer in the U.S. Keep in mind that iBooks is the default reading app on all Apple devices. How can you get your book there if you are indie publishing? You could go through a third-party aggregate such as Pronoun, D2D, or Smashwords. Or you can set up your own publisher dashboard with iTunes Connect. Customers buy your book via the iTunes or iBooks app. For uploading books, you need iTunes Producer and a Mac computer. You can hire a formatter who does these uploads or go through one of the aggregates if you don’t own an Apple computer. Once your book is uploaded directly, you can go into your dashboard from any device. If you are doing the upload (or your formatter is doing it for you), you will need an ISBN number for your ebook. If you move a book later from an aggregator to direct upload, you’ll lose rankings and reviews.
Disclaimer: These notes are subject to my interpretation. Any errors are mine.
Reasons for failure to Upload may be because your epub file isn’t properly validated. Your coding may not match Apple’s requirements. If you’re using epub3 format, it may need versioning info. For Versioning, you add data on what’s new, such as an excerpt or a bonus scene. Readers who have bought your book will be alerted that a new version is available.
Other reasons for error messages might be that your image is too big; you’ve added links to other retailers; you have improper use of iBooks branding; you’ve mentioned a sale or discount in the book’s description; or you haven’t filled in the right primary category.
You can put a sale start and end date. You can do preorders up to a year in advance.
To attract readers, try offering a sneak preview for iBooks fans only. Make use of the free download codes per title. Ask readers if they want to be notified of new releases or sales of your iBooks titles.
Send a request for your series to be linked once you have at least 3 consecutive titles available.
Useful tools include iTunes Link Maker, the Affiliate program, banners and widgets with links to your affiliate code.
Also note that when you do tweets about your books, use #iBooks instead of #iTunes.
For more tips on iBooks, see my previous blog on iBooks Tips for Writers.
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Booklover’s Bench Giveaway, Aug. 1 – 18
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RWA17 Workshop Recap – Attracting Readers
At the #RWA17 conference, I attended several sessions that told us how to attract more readers. See my post on building Mailing Lists below if you’ve missed that one. Again, these conference notes are subject to my interpretation. So let’s look at some of the suggestions.
Respond to readers by replying to their emails, tweets, and Facebook posts. Mention their name in your response. Tag them if you want to catch their attention. You want to turn “cold” leads into customers, then fans, then friends, and finally into ambassadors.
Use social media tools to get your message across several platforms. Check out https://meetedgar.com/ for managing social media posts. It allows you to schedule posts across several sites. For limited time posts, you can set expiration dates. Another site is https://www.socialjukebox.com/. This allows you to set automated tweets and also link to Facebook and LinkedIn. I use this one and it’s a great time-saver. Resharing your evergreen content keeps your social profiles active and gives your posts more exposure.
Post regularly and vary the content of your posts. Do #ThrowbackThursday (old photos) and #TGIFriday (plans for weekend). Always include hashtags on your tweets and Instagram posts.
Involve your readers. Bring them into the creative process. Ask for opinions on cover art or book titles. Ask which secondary character they’d like to see in your next book.
Video is popular on social media and so are photos. Try Facebook live video or adding photos to a post. It will have a higher organic reach. Boost your posts. Share to a page or group. Link your Instagram posts to show up on Facebook and Twitter. Establish your brand on Pinterest.
Upselling counts in the book market. Offer new mailing list subscribers a freebie then say that for only $X, they can get the next book. Utilize drip mailing campaigns to this purpose. At each step, you’re offering something new.
Maximize your social media channels. Facebook ads were discussed along with other ways to get newsletter signups using widgets and links to your opt-in form. Use pinned tweets when you want to advertise a new release or giveaway. Invite interactors to Like your page. Participate in Goodreads and join special interest groups on the different sites.
Pricing and Sales. Indie authors can run sales campaigns on more expensive books at other platforms like iBooks. Ninety-nine cents may be better than free in a campaign because you’ll rank in the sales charts, and readers are more likely to read a book they paid for than a freebie. Although, I have to say I’ve found new authors from free books offered on BookBub and at The Fussy Librarian. Then I’ve gone on to buy their entire series. Sales of your backlist titles can carry over to your frontlist (new) titles.
Cutting Edge Technologies like apps and Facebook Messenger ads could become more important. Offer a free book or chapters via Messenger as part of a drip campaign. Build your Messenger subscribers, but your newsletter mailing list should still come first.
Use Multiple Points of Entry. Offer readers full-length novels, short stories, novellas, spinoffs, mini-series within a series, sample chapters.
Diversify your Book Formats with ebooks, print, and audio. Do box sets with your own series. If you do a group promo with other authors, make sure the story you offer relates to your series.
Cross-Promote with other Authors using the sites mentioned in my Mailing List post or with your own “lifeboat” team. Newsletter swaps are becoming more popular. You mention each other’s new releases or sales in your respective newsletters.
Do what you can, and don’t stress over the guilt that you’re a slacker compared to others who are doing a gazillion more promotional activities than you are. Recognize your limits but strive to learn something new. Set business goals each year along with your writing objectives. Do one new thing at a time. Then it won’t seem so overwhelming.
What other techniques would you suggest to gain readers? As readers, how do you find new authors to read?
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RWA17 Workshop Recap – Mailing Lists
I attended numerous sessions on marketing at #RWA17. So much new material was presented that I scribbled notes, intending to decipher everything later. With thirty-six pages filled in my notebook, I can’t possibly review each workshop attended and have time left for writing. So I’ll summarize the high points of what I learned. It may not be all new information, but I’ll include enough to give you the gist.
Mailing Lists
Build a mailing list and use it. Why does this matter? You own your list, not Facebook or another social media giant that might cut you out someday. What can you do with it? Ask your fans for reviews on backlist titles. Send them a message explaining why this is important and request a review if they’ve read your book. Do surveys or polls to see what readers want and to ask their opinions on book titles, cover art, etc. Share new release information. This is your forum. Make it count.
How do you gain sign-ups?
· Put your call to action in the front and back material of your books.
· Entice the reader by offering a bonus in return. Give away a free novella, the first in series, a behind the scenes glimpse, or a character profile.
· Add your sign-up link to your signature files. Check out https://www.wisestamp.com/ for professional signature templates.
· Do Facebook Ads and Amazon Ads with your newsletter link.
· Have a Call to Action in your permafree book to entice readers to sign up for your newsletter. Maybe offer them book two as an incentive.
· Offer giveaways such as Rafflecopter or Kingsumo (WP Plug-in). When you get a mailing list from a contest, send a few emails to these people in an isolated list first to see how many bounce or unsubscribe. Add the entrants to your general lists after three to five mailings.
· Multi-Author Giveaways at Instafreebie or BookFunnel or at contest sites like AuthorsXP and Booksweeps help gain readers along with contest junkies. Try them out and see what works for you.
Every workshop on marketing emphasized how important it is to build your mailing list. I could write more on author newsletters, but I’ll do so another time in a post with my own advice.
So with this goal in mind, Sign up for my Newsletter for my latest book news, giveaways, bonus content, and events. Free book sampler for new subscribers.
GIVEAWAYS
Crime Fiction Giveaway, Aug. 7 – 14
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Crime Fiction Giveaway
Crime Fiction Giveaway, Aug. 7 – 14
I’ve teamed up with 35+ fantastic crime fiction authors to give away a huge collection of novels to 2 lucky winners, PLUS a Kindle Fire to the Grand Prize winner!
You can win a copy of my revised Author’s Edition HIGHLIGHTS TO HEAVEN ebook, plus books from authors like Sara Paretsky, Linda Fairstein, and Lisa Gardner.
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RWA 2017 Overview
I had a wonderful time at #RWA17, the Romance Writers of America national conference. The site rotates each year, and this time it relocated to Orlando, Florida at a hotel not far from our condo there. Thus I commuted to the Dolphin Resort on a daily basis. Sessions began at 8:30 every morning, although I got there by 8:00 to cruise the goody room and see who I could run into at the conference lobby. On the left, here I am with Jane Ederlyn and Tina Stitzer. On the right, I’m with Pam Stack.
Before I get into summaries of what I learned, I want to mention that in addition to the educational aspects, networking is a prime goal of mine at these events. I was happy to see many of my fellow members from Florida Romance Writers as well as mystery author Joanna Campbell Slan from our Florida MWA chapter. Here are photos of all of us having fun. Below are Tina Stitzer, Elayne Cox, Kristin Wallace, Victoria Pinder, and Jane Ederlyn on the left. On the right is Joanna Campbell Slan, Melanie McCarthy, Zelda Benjamin and me.
Publisher booksignings meant giveaways, and I took home a collection of books to last months if not years. I only selected the ones in my favorite genres so as not to be greedy. Indie authors had their own signing event too. Signing below are Zelda Benjamin, Lynnette Hallberg, and Heather Graham.
Then there was the massive “Readers for Life” Literacy Autographing that raised $44,163.59 on behalf of ProLiteracy Worldwide and the Florida Literacy Coalition. According to ProLiteracy, the amount donated from this Literacy Autographing over the years has helped 40,000 adults learn to read.
Reading is what it’s all about, and we authors learned how to reach readers through marketing skills until it felt like steam coming out of my ears with info overload. When I’ll have time to implement any of this information is your guess as well as mine.
I especially liked the luncheons, where we could meet new people at our tables, and the mixer with librarians, booksellers, and bloggers. Individual sessions with industry reps were also helpful. In my next few posts, I’ll try to summarize the workshops to the best of my ability.
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GIVEAWAY
Enter to win a $25 Amazon/BN gift card from Booklovers Bench.
Get Started Blogging
What is a blog? And how do you start one? This past weekend, I gave a talk to a group of aspiring writers on “The Writer’s Life.” During the Q&A session, one person referred to my section on book marketing. “I don’t understand about blogs. Can you explain more about them?”
So I thought this would be a good time for a review of the principles. I’ve been blogging for over ten years. I regard it as a live journal that includes glimpses into your life such as travels, hobbies, other fun activities or musings on life in general. Plus, as a writer, you can offer tips on writing craft and marketing and share the creative process. So here are some items to consider.
Define Your Purpose.
Are you aiming to build an author platform? Do you want to be recognized as an expert in your field? To engage with readers? Or to have other writers look to you for advice? Ask yourself why you want to start a blog.
Determine Your Goals.
Do you mean to increase book sales? Gain a substantial number of followers? Attract comments on each blog? Receive requests for guest posts? What’s your benchmark of success?
Set Parameters.
How often do you intend to post? What days of the week are best? What time during the day will more people likely read your post? How long should each post be? Check your analytics as time goes on and make adjustments accordingly.
Brainstorm Topics.
While you are writing a book, jot down blog topics related to your theme, research, and writing process. These will be useful either to show your story in progress or to provide fodder for blog tours when your new release comes out. Meanwhile, determine how your content can add value to people’s lives. In what way can your personal anecdotes inspire others? Some authors set certain days for specific blog topics. For example, one day they might post recipes. Another day they might bring in a guest blogger. Or perhaps they do author interviews. Excerpts, book reviews, or trivia related to a particular hobby or personal interest might fill in other slots. I like to do conference workshop recaps. Or you can write posts as they come to you.
Acquire a Site.
When you’re ready to start, register at WordPress.com or Blogger for a free site. Or add a blog to your website. Become familiar with the features and start posting.
Link the Blog to Your Social Media Sites.
Not only should visitors be able to tweet and share each particular article, but your posts can be linked to your Twitter and Facebook pages. Check your Settings for how to enable these features or ask your Web designer to add the proper Plug-In.
What Pages Should Your Blog Site Contain?
Keep in mind that visitors to your blog, if separate from your website, might not visit you elsewhere. So consider what Pages you’ll want to have. Here are some suggestions: Welcome or Home Page; About (Bio); Appearances; Book Trailers; Books List (with series books in order); Contact (your email); Giveaways. In the sidebar, you can show your book covers, a Blog Roll with links to other authors’ sites, a Search box, a Subscribe button, Social Networking Icons, and an RSS feed button.
Include Photos in your Posts.
Photos will draw more hits, but be careful of copyright issues. Upload your own photos. Obtain photos at royalty-free sites or at least make sure you provide attribution.
Use Keywords.
Use tags with keywords and put keywords in your text to drive traffic to your site.
How to Gain Followers
- Post often. Some people set themes, like “Recipe Monday” or “Guest Blogger Wednesday” or “Photo Friday.” Be consistent in your approach and keep your material current.
- Have a clear and catchy headline for each post.
- End your posts with a question to stimulate discussion.
- Don’t use your blog solely to promote your books. You’re building a community of readers who want to get to know you, or else you are establishing yourself as an expert by offering useful material. Share new release info, reviews, and contests sparingly.
- Comment on other people’s blogs.
- Invite guests who have a following.
- Always respond to comments and respect other people’s opinions.
- On occasion, offer a prize drawing from commenters.
- If you get a lot of comments on certain types of posts, steer your blog in that direction. Be responsive to readers. Note what engenders interest and what does not.
- Be careful what you put out there. This is a public post. Avoid politics, religion, and any mention of personal business or issues you don’t want to share.
- Always be respectful of other industry professionals.
- Include links and images in your posts to raise visibility.
Index Your Blog
When your blog is a few years old, you might want to reissue an updated article. Keeping records of the topics, categories, and dates will help you retrieve these files. I suggest you write your blog in Word and save the posts by month and year. It’s imperative to keep your own blogs on your computer so you don’t lose them if there’s an online snafu. Then keep a separate file that’s an index so you can quickly search topics.
GIVEAWAYS
Goodreads Giveaway, July 6 – 20
Enter Here to win a signed ARC of Hair Brained (Bad Hair Day Mystery #14). Hairstylist Marla Vail determines to learn the truth when her best friend is hurt in a suspicious auto accident.
Booklovers Bench, July 1 – 18
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