Nancy's Notes From Florida

Food Fun in Orlando

September 4, 2017

September is a bonanza month in Orlando for foodies like me. It’s Magical Dining Month at many of the area’s fancy restaurants, meaning you can get a three-course meal for $35 each. And it starts Disney’s annual Epcot Food and Wine Festival.
For Magical Dining Month, we visited two restaurants that would have been pricey otherwise. The first was Big Fin™ Seafood Kitchen located in Delagio off West Sand Lake Road on Restaurant Row. The restaurant is a lively place with an upscale crowd. This evening, I dined on a starter course of lobster bisque that was creamy and good. Another member of our party began their meal with oysters.
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My entrée was Maine lobster tail. When I’ve had lobster on cruise ships, it’s always rather bland and doesn’t have much taste except for the sauce. This time was different. At Big Fin, the lobster meat sat atop the shell so you didn’t have to work at it. I discarded the shell in a bowl provided for that purpose and dug in. The lobster meat was succulent and flavorful, probably the best I’ve had short of a lobster meal in Bar Harbor, Maine. I dipped it in melted butter and enjoyed the accompaniment of mashed potatoes and green beans.
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Dessert was Key lime pie. How can I resist one of my favorites? It was both sweet and tart at the same time with the right amount of graham cracker crust and a dollop of whipped cream.
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The following night found us at Eddie V’s, where we’ve only gone before to celebrate special occasions. Also located on Restaurant Row, this place has a lovely view of a lake at the rear. The Caesar salad wasn’t the best I’ve had. It appeared to be big chunks of lettuce (Romaine?) with a dressing that was too vinegary and didn’t taste so much like Caesar’s to me, with shaved Parmesan and croutons that were small pieces of toast that not even my fork could penetrate. The eight ounce beef filet was done just right for my entrée and was tender and juicy. We had to pay extra for our accompaniments of choice being potatoes au gratin and broccolini. Dessert was a bananas foster cake with butter pecan ice cream. This dish was very sweet and reminiscent of an English plum pudding. It also stuck to my teeth. Nonetheless, we continue to like the atmosphere and excellent service here.
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At Epcot, we made the rounds of World Showcase after stopping in at the Light Lab to sample a Glownut. Everything glows in this new attraction in the back of the Coca Cola hut where you can sample free international sodas. The Light Lab has a single cashier who takes your treat order from a limited menu of glowy items. Then white lab-coated staffers serve your food or drink from behind a counter. Space is limited so there could be lines. We ate the Glownut which looks cool inside the place, but out in the concourse it has a plain white frosting with sprinkles. It’s sweet and caloric.
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Outside, it was too hot for me to have much of an appetite. I didn’t feel like eating any beef, duck or chicken dishes that might have sounded tempting otherwise. Instead, I had my favorite potato pancake with smoked salmon from Scotland. I tried the pistachio cake with chocolate coconut mousse (?) from India. It was pretty to look at but dry to taste. The heat sapped my energy and dampened my taste buds, unless it’s the cold I’ve been fighting for a week. I won’t return here until the humidity drops along with the temperature. The weather didn’t discourage anyone else as the park was crowded.
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So this has been a weekend of overeating, getting in some walking to counteract the calories, and leaving the diet plan for our return home.
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Mystery Lovers Book Giveaway

August 19, 2017

Here’s another opportunity to win free ebooks!
Visit Aug. 19 – 26 BookFunnel Mystery Giveaway
Collect a bundle of 25 mystery ebooks, including Murder by Manicure.
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Do you like author giveaways? What prize do you like to win the best?
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RWA17 Workshop Recap – iBooks

August 18, 2017

Amy Atwell from Author E.M.S. gave this workshop at #RWA17. Note that iBooks is in 51 countries and it’s the number two online book retailer in the U.S. Keep in mind that iBooks is the default reading app on all Apple devices. How can you get your book there if you are indie publishing? You could go through a third-party aggregate such as Pronoun, D2D, or Smashwords. Or you can set up your own publisher dashboard with iTunes Connect. Customers buy your book via the iTunes or iBooks app. For uploading books, you need iTunes Producer and a Mac computer. You can hire a formatter who does these uploads or go through one of the aggregates if you don’t own an Apple computer. Once your book is uploaded directly, you can go into your dashboard from any device. If you are doing the upload (or your formatter is doing it for you), you will need an ISBN number for your ebook. If you move a book later from an aggregator to direct upload, you’ll lose rankings and reviews.
Ereader Device
Disclaimer: These notes are subject to my interpretation. Any errors are mine.
Reasons for failure to Upload may be because your epub file isn’t properly validated. Your coding may not match Apple’s requirements. If you’re using epub3 format, it may need versioning info. For Versioning, you add data on what’s new, such as an excerpt or a bonus scene. Readers who have bought your book will be alerted that a new version is available.
Other reasons for error messages might be that your image is too big; you’ve added links to other retailers; you have improper use of iBooks branding; you’ve mentioned a sale or discount in the book’s description; or you haven’t filled in the right primary category.
You can put a sale start and end date. You can do preorders up to a year in advance.
To attract readers, try offering a sneak preview for iBooks fans only. Make use of the free download codes per title. Ask readers if they want to be notified of new releases or sales of your iBooks titles.
Send a request for your series to be linked once you have at least 3 consecutive titles available.
Useful tools include iTunes Link Maker, the Affiliate program, banners and widgets with links to your affiliate code.
Also note that when you do tweets about your books, use #iBooks instead of #iTunes.
For more tips on iBooks, see my previous blog on iBooks Tips for Writers.
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Aprons Cooking School

August 16, 2017

Publix Cooking Class
We always enjoy the cooking classes at Publix Aprons Cooking School. You can choose between demo classes, where the chefs do all the work, or hands-on where you don the aprons. My husband and I like the demos. We sit at white clothed tables and follow along with our set of printed recipes while the chefs explain each preparation method. For our latest class, they started us off with a welcome glass of Chateau St. Michelle Pinot Gris. I liked this light golden white wine.
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The first dish was an Apple Pear salad. As one chef showed us how to prepare the ingredients and mix the dressing, two other guys dished out the food onto a series of plates for serving. The salad was delicious, a balance of sweet to the tang of blue cheese. This was paired with a Chateau St. Michelle Sauvignon Blanc. It was too fruity for my taste.
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Next we enjoyed an Alaskan Salmon Terrine with Asparagus Sauce. We always learn tricks of the trade or new info at these events, and tonight we learned about salmon. Here are the five different types/grades from the top rating down: King, Sockeye, Coho, Keta, and Pink. Keta (from the Arctic) has more oil than Sockeye so is good for grilling. (Any mistakes here are due to my misinterpretation.) Sockeye is never farmed. This dish, that looked like a paté, reminded me of gefilte fish. The asparagus sauce was a very good accompaniment as was the Chateau St. Michelle Chardonnay served with it.
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For the main entrée, we had Cedar Plank Wild-Caught Salmon, along with a Couscous side dish that contained corn and cilantro. I’m not a cilantro fan and the couscous was from a mix, so I’d probably choose another flavor. I did learn that if you want to take the kernels off a stick of corn, hold the corn on top of a bundt pan in the center hole, and then scrape downward. I’d also have preferred this fish to come with a sauce so it wasn’t so plain. The Chateau St. Michelle Cabernet Sauvignon won my approval. Yes, we had a red wine with fish, and it worked fine.
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Dessert was homemade cheesecake with raspberry sauce. What’s not to like?
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You can see cooking lesson videos for yourself at https://www.youtube.com/user/LightsCameraCook/videos or check out the Publix cooking schools here: http://www.publix.com/recipes-planning/aprons-cooking-schools.
So did I make you hungry?
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RWA17 Workshop Recap – Attracting Readers

August 14, 2017

At the #RWA17 conference, I attended several sessions that told us how to attract more readers. See my post on building Mailing Lists below if you’ve missed that one. Again, these conference notes are subject to my interpretation. So let’s look at some of the suggestions.
Reader
Respond to readers by replying to their emails, tweets, and Facebook posts. Mention their name in your response. Tag them if you want to catch their attention. You want to turn “cold” leads into customers, then fans, then friends, and finally into ambassadors.
Use social media tools to get your message across several platforms. Check out https://meetedgar.com/ for managing social media posts. It allows you to schedule posts across several sites. For limited time posts, you can set expiration dates. Another site is https://www.socialjukebox.com/. This allows you to set automated tweets and also link to Facebook and LinkedIn. I use this one and it’s a great time-saver. Resharing your evergreen content keeps your social profiles active and gives your posts more exposure.
Post regularly and vary the content of your posts. Do #ThrowbackThursday (old photos) and #TGIFriday (plans for weekend). Always include hashtags on your tweets and Instagram posts.
Involve your readers. Bring them into the creative process. Ask for opinions on cover art or book titles. Ask which secondary character they’d like to see in your next book.
Video is popular on social media and so are photos. Try Facebook live video or adding photos to a post. It will have a higher organic reach. Boost your posts. Share to a page or group. Link your Instagram posts to show up on Facebook and Twitter. Establish your brand on Pinterest.
Upselling counts in the book market. Offer new mailing list subscribers a freebie then say that for only $X, they can get the next book. Utilize drip mailing campaigns to this purpose. At each step, you’re offering something new.
Maximize your social media channels. Facebook ads were discussed along with other ways to get newsletter signups using widgets and links to your opt-in form. Use pinned tweets when you want to advertise a new release or giveaway. Invite interactors to Like your page. Participate in Goodreads and join special interest groups on the different sites.
Pricing and Sales. Indie authors can run sales campaigns on more expensive books at other platforms like iBooks. Ninety-nine cents may be better than free in a campaign because you’ll rank in the sales charts, and readers are more likely to read a book they paid for than a freebie. Although, I have to say I’ve found new authors from free books offered on BookBub and at The Fussy Librarian. Then I’ve gone on to buy their entire series. Sales of your backlist titles can carry over to your frontlist (new) titles.
Cutting Edge Technologies like apps and Facebook Messenger ads could become more important. Offer a free book or chapters via Messenger as part of a drip campaign. Build your Messenger subscribers, but your newsletter mailing list should still come first.
Use Multiple Points of Entry. Offer readers full-length novels, short stories, novellas, spinoffs, mini-series within a series, sample chapters.
Diversify your Book Formats with ebooks, print, and audio. Do box sets with your own series. If you do a group promo with other authors, make sure the story you offer relates to your series.
Cross-Promote with other Authors using the sites mentioned in my Mailing List post or with your own “lifeboat” team. Newsletter swaps are becoming more popular. You mention each other’s new releases or sales in your respective newsletters.
Do what you can, and don’t stress over the guilt that you’re a slacker compared to others who are doing a gazillion more promotional activities than you are. Recognize your limits but strive to learn something new. Set business goals each year along with your writing objectives. Do one new thing at a time. Then it won’t seem so overwhelming.
What other techniques would you suggest to gain readers? As readers, how do you find new authors to read?
For my conference photos, Go Here. https://www.facebook.com/NancyJCohenAuthor
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